- Automotive Goes Through Do-Over
Performance Marketing Insider, Laurie Sullivan - Thursday, July 22, 2021
Some of the do-overs come from Penske Automotive Group, Cox Automotive, a ...
- Online Experience Increasingly Important To Consumers As Trust Erodes, Performics Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Consumers crave community and social interaction. Data collected about the telehealth indust ...
- YouTube Brand Safety, Suitability Becomes Focus Of Pixability, DoubleVerify Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 15, 2021
Pixability to announce an integration with DoubleVerify that gives advertisers new measureme ...
- Inbox Chillout: Consumers Are Less Overwhelmed By Pandemic-Level Marketing Volume
Email Insider, Ray Schultz - Monday, July 12, 2021
Many shoppers feel better overall, and 48% plan to spend more th ...
- Wavemaker Finds Consumers Becoming Less Attached To Brands, Especially Online
RTBlog, Joe Mandese - Monday, June 21, 2021
Some startling new research from GroupM's Wavemaker unit reveals that the erosi ...
- Shopping Returned To Pre-Pandemic Levels In May
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
U.S. consumers are ready to make up for shopping time lost d ...
- 86% Of U.S. Consumers Have Abandoned Carts
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 9, 2021
Marketers test and optimize websites and content served by Google and Microso ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
- Return on Delight: Thinking Beyond Tecovas' Bottom Line
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
With a Net Promoter score of 92, the Tecovas brand clearly captur ...
- Online Lifeline: How Consumers Are Changing Their Habits As The Pandemic Eases
Email Insider, Ray Schultz - Tuesday, May 18, 2021
Expect more online streaming, shopping and banking, and less attendance in exerci ...
- Contextual Ad Net Begins Filtering Publishers For Fake COVID News, Other Misinformation
MediaDailyNews, Joe Mandese - Wednesday, May 12, 2021
In response to advertisers voicing concerns about their ads showing up ...
- Mini Updates Website With Build-Your-Own Experience
Marketing Daily, Tanya Gazdik - Wednesday, April 28, 2021
The changes were informed by "extensive" dialogue with both consumers and dealer ...
- Consumers Demand Seamless Online, In-Store Integrated Experiences, Study Finds
Email Marketing Daily, Ray Schultz - Friday, April 16, 2021
Most consumers are satisfied, but still desire better integration between the onli ...
- Ecommerce Feeding Off Growth During Pandemic Year, Salesforce Data Shows
Performance Marketing Insider, Laurie Sullivan - Thursday, April 15, 2021
The Salesforce survey of more than 1 billion shoppers from 40 countri ...
- Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 14, 2021
Add Vivaldi to the browser companies that refuse to support Google's FLo ...
- Edelman: Trust In All Forms Of Media Falls To All-Time Low
Research Intelligencer, Joe Mandese - Monday, April 5, 2021
While trust in most institutions has fallen following a year of t ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential good ...
- Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 31, 2021
The ad industry continues to roll out new protocols around online da ...
- Automotive Ads From Microsoft Advertising Begin Rolling Out In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 31, 2021
Automotive Ads, announced Wednesday, are rolling out in the U.S. and t ...
- Facebook Australia News Ban Fiasco Missed The Mark
Digital News Daily, Andrew Mason - Monday, March 15, 2021
Facebook and the Australian government have reached an agreement to restore ne ...
- U.S. To Introduce Bill Making Google, Facebook Pay For Publishers' Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
A bill being introduced Wednesday by U.S. lawmakers would make it easi ...
- eBay Delists Six Dr. Seuss Books, Sending Amazon Prices To The Moon
Performance Marketing Insider, Laurie Sullivan - Friday, March 5, 2021
Demand for 6 Dr. Seuss books skyrocketed across online marketplaces this we ...
- How Will Publishers Respond To The Cookiepocalypse?
Around the Net in Email, Ray Schultz - Friday, February 26, 2021
Digital publishers are warily monitoring the changes in privacy and martech. Th ...
- Email Widely Used For Online Harassment: Pew Research
Email Marketing Daily, Ray Schultz - Tuesday, February 16, 2021
Of those who recently received physical threats, 25% say they were deliver ...
- Maryland Legislature Overrides Veto, Enacts New Digital Advertising Tax
Digital News Daily, Wendy Davis - Friday, February 12, 2021
The new Maryland law imposes imposes taxes on companies that have mo ...
- Hotels.com Offers Valentine's Day Dumpster Stays
Marketing Daily, Tanya Gazdik - Thursday, February 4, 2021
All entries will receive a fictional, yet satisfying, booking confirmation email f ...
- Handle With Care: Customers Demand A Good Experience, Brands Trying To Provide It
Email Insider, Ray Schultz - Thursday, January 28, 2021
Email remains a preferred channel, but it falls behind SMS when ...
- Nissan Preps National Rollout Of Online Shopping Program
Marketing Daily, Tanya Gazdik - Wednesday, December 23, 2020
One dealer reports that its sales close-rate nearly doubled with customers w ...
- PwC: High Shipping Costs A Deal Breaker For Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
"High shipping costs are clearly driving behavior, but so is curbside pickup ...
- Royal Canin Enlists Wayne Brady For Puppy Pre-Show
Marketing Daily, Tanya Gazdik - Tuesday, December 15, 2020
Sports commentator Mary Carillo serves as honorary judge and will crown t ...