- Mobile To Slow Growth For Ecommerce Holiday Spending
SearchBlog, Laurie Sullivan - Friday, September 23, 2016
Consumers tend to spend less on mobile devices than on desktop, whi ...
- Microsoft Bing To Power Search, Ads For CBS Interactive Sites
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 20, 2016
Bing will power search services and advertising for CBS Interactive (CBSi) W ...
- Paid Advertising Making Dramatic Shifts, Study Finds
SearchBlog, Laurie Sullivan - Wednesday, September 21, 2016
Programmatic is not the shiny object in every campaign strategy. Despite t ...
- Ted Baker Shoppable, Retail Store Window Campaign Reflects Next-Gen Ads
SearchBlog, Laurie Sullivan - Tuesday, September 20, 2016
Ted Baker's espionage campaign using shoppable video ads launched earlier this mont ...
- Ecommerce SEO And Why Online Retailers Need It
Search & Performance Marketing Daily, Rob Gonzalez - Monday, September 19, 2016
Traditional SEO performed on search engines like Google and Bing is taki ...
- Rethinking Interstitials, Especially Publishers Relying On Search Traffic
SearchBlog, Laurie Sullivan - Friday, September 16, 2016
Google warned advertisers in August that a new ranking signal will beg ...
- Many Brits Don't ID Search Ads; It's Not Necessarily A Bad Thing
Performance Marketing Insider, Aaron Baar - Tuesday, September 13, 2016
According to U.K. research company Varn, the number of Brits who ...
- IPG Buys Stickyeyes Search Agency
Around the Net In MAD London, Sean Hargrave - Thursday, September 8, 2016
IPG Mediabrands has acquired Stickyeyes Group, the search and content agency, ...
- My Great New Web Site's Organic Traffic Just Disappeared
Search & Performance Marketing Daily, Jeremy Walker - Wednesday, September 7, 2016
When organizations redesign their Web site, most expect their investment to produ ...
- Search Data Shows How Agency-Brand Relationships Are Changing
SearchBlog, Laurie Sullivan - Wednesday, September 7, 2016
All types and sizes of agencies and design firms are finding n ...
- I Do Not Recognize Paid-Search Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 6, 2016
About 54.7% of U.K. Internet users ages 18 and up didn’t recogni ...
- Virtual Assistants Could Create New Life For Paid Search
SearchBlog, Laurie Sullivan - Tuesday, September 6, 2016
Juniper Research forecasts that more than $12 billion of annual ad spe ...
- Ford Increases Web Traffic Referrals From Paid Search By 880%
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 1, 2016
Organic search contributes about 43.6% of Web traffic to the overall automoti ...
- Fraud is Pervasive, it's Not Just Programmatic
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
If you think fraud only affects programmatic advertising, you're missing out ...
- Google Allegedly Data Mining Emails
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 18, 2016
Google is getting dragged into court once again for mining data ...
- Making The Most Of The Billion-Dollar Back-To-School Frenzy On Hot Trends
SearchBlog, Laurie Sullivan - Thursday, August 18, 2016
The most in-demand product for those headed to college should surprise fe ...
- Bing Ads Adds Upgraded URLs Globally To Improve Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 16, 2016
Bing released an upgraded URL for Bing Ads Tuesday to provide ...
- Google Introduces Three AdWords Express Features For Small Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 17, 2016
Google introduced three new features for AdWords Express Wednesday for small, loc ...
- Olympic TV Sponsors Fail To Gain Search, Social Ad Success
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 15, 2016
A flurry of data released Monday gives marketers insight into where Olymp ...
- Pinterest Introduces Auction-Based Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 12, 2016
Pinterest has introduced the ability to bid on cost-per-impression through an auction-bas ...
- iProspect Hires Ex-Google Exec To Run Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2016
iProspect appears to be on a winning streak. Just months before i ...
- FTC Sues Contact Lens Seller For Restricting Rivals' Online Ads
PolicyBlog, Wendy Davis - Monday, August 8, 2016
Contact lens seller 1-800Contacts went too far in trying to control h ...
- Bing Numbers Demonstrate It's Serious About Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 5, 2016
Some 37 million searchers used the Bing Network -- including 27 milli ...
- Harry Potter Magically Drives Search Traffic
SearchBlog, Laurie Sullivan - Monday, August 8, 2016
Bookstores are betting big on keyword search terms related to Harry Potte ...
- Facebook's Revenue Should Rise As Clickbait Falls
SearchBlog, Laurie Sullivan - Friday, August 5, 2016
Facebook's move toward paid advertising requires the site to have a stri ...
- Comprehensive Guide To Negative Keywords: Part II
Search & Performance Marketing Daily, David Grow - Thursday, August 4, 2016
Negative keywords can reduce costs when marketers optimize their account performance ...
- Keeping Catch Phrases Out Of Search Ads
SearchBlog, Laurie Sullivan - Thursday, August 4, 2016
Shopping with mom for back-to-school clothes usually ended up in my favo ...
- Performics, Northwestern Create Lab: Invest Resources To Study Intent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 29, 2016
Performance agency Performics has partnered with Northwestern University to form a search-bas ...
- Marketers Need To Work The Second Half Of Search
Search & Performance Marketing Daily, Kendall Giglio - Monday, August 1, 2016
Most marketers still approach search like the 50-yard line is the e ...
- Google Expanded Text Ads Roll Out, Higher CTRs For Tablets Than Smartphones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2016
Google began rolling out expanded text ads, responsive ads for display, a ...