- Yahoo Releases Earnings, Reveals Testing Of Conversational Search, Virtual Assistance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2016
Yahoo CEO Marissa Mayer anticipates that much of the innovation in sear ...
- Verizon To Acquire Yahoo Core Assets For $4.8 Billion
MediaDailyNews, Laurie Sullivan - Sunday, July 24, 2016
Verizon Communications will announce Monday its intent to acquire Yahoo's core asse ...
- Google-Funded Company Is Prohibited From Advertising On Google
Search & Performance Marketing Daily, Dan Blacharski - Friday, July 22, 2016
Google has announced a new policy prohibiting payday lending companies from advertisi ...
- Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part III
Search & Performance Marketing Daily, Oren Netzer - Tuesday, July 19, 2016
Part 3 of this series examines whether the impressions and clicks generat ...
- Comprehensive Guide To Negative Keywords: Part I
Search & Performance Marketing Daily, David Grow - Monday, July 18, 2016
Negative keywords are a great tool that marketers can use to optimi ...
- Microsoft Bing To Hold Agency Awards
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 15, 2016
The Garage/Team Mazda could very well face off with Universal McCann th ...
- How To Build Smaller Keyword Sets For Better Campaign Results
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 15, 2016
Nathan Singer gives marketers three advantages to a smaller keyword set th ...
- Google Mobile CPCs For Branded Terms Rise Up To 30%
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 15, 2016
Merkle released data Friday showing how Google's mobile brand cost per clic ...
- PMX Agency Rebrands, Aids Integration Efforts
SearchBlog, Laurie Sullivan - Friday, July 15, 2016
PMX Agency rebranded in June by combining the agencies PM Digital a ...
- Google Search Spend Declines 1%, Mobile Jumps 55% In Q2
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2016
Google paid search spend in the U.S. during Q2 2016 fell slight ...
- Google Makes Changes To PLA Broad Product Queries
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2016
Google announced several updates to Shopping Campaigns Tuesday, such as a n ...
- China To Implement Tax Rules For Online Ads, Hits Search, Email Hard
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2016
Beginning September 2016, China's State Administration for Industry & Commerce will tre ...
- Google Glitch Mistakenly Sends New Site Owner Notification In Search Console
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 8, 2016
John Mueller said during a Google’s Webmaster Office Hours that some webmaste ...
- How To Tip Local SEO In Your Favor To Improve Rankings
SearchBlog, Laurie Sullivan - Friday, July 8, 2016
Prioritizing local search engine optimization has become increasingly challenging. Marketers must wor ...
- Search Campaigns See Rising Return On Investments In Second-Quarter 2016
SearchBlog, Laurie Sullivan - Thursday, July 7, 2016
Click-through rates (CTRs) will have the biggest impact from Google's decision ...
- Yahoo JAPAN Taps AdMax Local To Automate Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 6, 2016
Yahoo JAPAN worked with L.A.-based AdMax Local to build out technology th ...
- How Search Experts Can Speak C-Suite Language
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 1, 2016
Rand Fishkin finds ways to help marketers translate marketing jargon into financi ...
- Opportunities To Tie Search With Programmatic, Addressable TV Slowed By Tiny Market Share
SearchBlog, Laurie Sullivan - Tuesday, June 28, 2016
Search marketers -- especially those focusing on local campaigns -- increasingly ta ...
- Hanapin Introduces Partner Program For In-House Paid-Search Teams
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 24, 2016
Hanapin Marketing introduced a program Friday called the "In-House Partnership," which offers bran ...
- Search Still Too Difficult For Some To Prove ROI
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2016
Paid and organic search campaigns take a back seat to other marketi ...
- Google Launches AdSense Labs
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 22, 2016
Google launched AdSense Labs Wednesday giving publishers access to test newer features the company ...
- Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part I
Search & Performance Marketing Daily, Oren Netzer - Wednesday, June 22, 2016
Long-tail keywords represent 70%-80% of search query volume. Yet because of t ...
- Taking Avner Ronen's Newly Launched Public To Search
SearchBlog, Laurie Sullivan - Tuesday, June 21, 2016
Some ideas never die -- they just morph into newer versions. N ...
- Dads And Brands Connect, But Moms Get More Attention From Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 17, 2016
While dads seem most receptive to brands across categories such as automoti ...
- 8 Tips For Paid-Search Campaigns On Modest Budgets
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 15, 2016
Marketers trying to run paid-search accounts in an expensive sector sometimes r ...
- Game-Changing Strategy Using RLSAs
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 15, 2016
Larry Kim suggests remarketing lists for search ads may step in ...
- How Small Businesses Can Optimize For Google To Increase Visibility
Search & Performance Marketing Daily, Anthony Long - Tuesday, June 14, 2016
Rather than actively seeking out customers, search engines can deliver them direct ...
- Google Tinkering With Search Results Design
Around the Net In MAD London, Sean Hargrave - Thursday, June 9, 2016
Google is once again experimenting with different designs for its iconic sear ...
- Amazon Branded Video Terms Demonstrate Muscle On Google Desktop Searches
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2016
Amazon generated around seven times more paid-search clicks on Google desktop search ...
- Apple Introduces Search Ads In U.S. App Store
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2016
Apple confirmed Wednesday that it will introduce search ads in its U. ...