- Bing To Support Expanded Text Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 7, 2016
Bing Ads will begin supporting expanded text advertisements (ETAs), an announcement simil ...
- Optimizing Local Paid-Search Campaigns In AdWords: 6 Tips
Search & Performance Marketing Daily, Susan Bryant - Wednesday, June 8, 2016
Paid-search marketers have adjusted strategies for campaigns, landing pages, ad copy, ...
- For Local Search, Think Like A Local
Performance Marketing Insider, Aaron Baar - Tuesday, June 7, 2016
With the location-based search and advertising segment booming, a survey from Balih ...
- Google Just Rocked Your World
Search & Performance Marketing Daily, Tim Krozek - Monday, June 6, 2016
Text ads on Google are a lifeline for innumerable businesses and a ...
- Google DoubleClick Launches Certified Marketing Program
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2016
Google launched Wednesday the DoubleClick Certified Marketing Partner program in an effo ...
- Summer Brings Surge In Travel-Related Paid-Search, TV Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2016
The summer season is here and school is almost out for mos ...
- Search Isn't Dead -- It's Transforming
Search & Performance Marketing Daily, Zach Morrison - Wednesday, June 1, 2016
Cory Treffiletti, vp marketing at Oracle Data Cloud, recently headlined his week ...
- Marin Software, Boost Media Partner To Migrate Ads To Google's New AdWords Format
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 27, 2016
Marin Software has inked an exclusive partnership with Boost Media to offer advertise ...
- Backlinks Still Have High Correlation To Web Site Traffic, Study Finds
SearchBlog, Laurie Sullivan - Friday, May 27, 2016
Do backlinks still have an impact on Web site desktop traffic? O ...
- 10 Need-To-Know Tips For Google Expanded Text Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 26, 2016
Larry Kim calls the Expanded Text Ads one of biggest changes to AdWords Goog ...
- Google Lets Brands Bid Based On Device Type, Hailed A 'Significant' Move
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2016
Google's step to increasingly push ad budgets into mobile seems to ha ...
- Google Maps Gets More Ads With Support From Beacons, Proximity Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2016
Google has been experimenting with adding more information and ads to Goog ...
- Mobile, Desktop Search Behavior Differs Greatly On Google, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2016
cClearly, which helps marketers understand the connection between organic and paid searc ...
- Millennials Tell Stories Through Social Media, Not Search Marketing
SearchBlog, Laurie Sullivan - Wednesday, May 25, 2016
Marketers of small and medium-size businesses struggle with how to spend the ...
- Why Google Home Will Become Your Next Home Phone
SearchBlog, Laurie Sullivan - Tuesday, May 24, 2016
In Google CEO Sundar Pichai's plan for a post-device world, making ...
- How Consumers Are Changing Affiliate Marketing
Search & Performance Marketing Daily, Desiree Toto - Monday, May 23, 2016
Everywhere you look lately, you see terms like cross-channel, multichannel, omni-channel, cross-devic ...
- Bing Ads Compares Performance Data Between Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2016
Bing Ads now allows advertisers in the U.S. to preview performance chang ...
- Marchex Integrates With Adobe To Improve Return On Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2016
Marchex Thursday announced the integration of its mobile advertising analytics platform in ...
- 7 Free AdWords Tools Marketers May Want To Try
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 19, 2016
Erin Sagin provides a list of seven free "underrated" AdWords tools th ...
- Click Fraud Hijacks Bing, Google, Yahoo Searches
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2016
Malware created to take control of search queries by allowing third parti ...
- Google Poised To Change Search Ads, Again
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2016
Google will process billions of voice searches as people become comfortable speaki ...
- Navigation Takes A Bite From Search In Apps
SearchBlog, Laurie Sullivan - Thursday, May 19, 2016
Looking at data from the top 100 apps that use Opera MediaWork ...
- Google Makes Final Pitch To Supreme Court Over Pay-Per-Click Class Action
Daily Online Examiner, Wendy Davis - Wednesday, May 18, 2016
Tech companies headquartered in Silicon Valley could find it harder to fig ...
- Digital Engagement Strongest For Moms With Young Children
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2016
Authenticity appeals to moms, especially those with young children who turn ...
- Microsoft Redesigns Bing Ads Editor
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 17, 2016
Bing Ads has rebuilt Bing Ads Editor to support advanced search features. One ...
- Will Google, Bing Use Virtual Reality To Influence Searches?
SearchBlog, Laurie Sullivan - Monday, May 16, 2016
A picture gets brands only so far, but telling a story throu ...
- Google Search Queries With Commercial Intent Return More Ads In Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2016
Google favors paid-search ads that match the intent of the query, ...
- How To Find Or Fix The GTIN In Your Feed
Search & Performance Marketing Daily, David Grow - Friday, May 13, 2016
For many advertisers, quickly pulling together missing GTIN information can become challengin ...
- Women Have Deeper Pockets Than Men On Mother's Day
SearchBlog, Laurie Sullivan - Friday, May 13, 2016
While it's a day to celebrate mom, women still spend the majori ...
- Google Bans Ads For Payday Loans
Around The Net in Daily Online Examiner, Wendy Davis - Wednesday, May 11, 2016
As of July 13, Google will no longer display ads for payd ...