- Hotwire Explains How To Use Seven Attribution Models Simultaneously
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 11, 2016
Attribution continues to pull at marketers like a child begging for attentio ...
- Affiliate Marketers Can Do More Harm Than Good, Part 2
Search & Performance Marketing Daily, Brian Wensel - Wednesday, May 11, 2016
If affiliate marketing is part of your paid-search strategy, there is ...
- Baidu To Add 'Credibility' To Search Ranking Algorithm After Cancer Death
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 10, 2016
Chinese government officials went searching for answers from the Chinese engine Bai ...
- Is Google A/B Testing Search Results In Black?
Around the Net In MAD London, Sean Hargrave - Tuesday, May 10, 2016
Google users have noticed something different about the search results being return ...
- Really? Half Of Brits Can't Identify Search Ads? (No, Not Really.)
Performance Marketing Insider, Aaron Baar - Tuesday, May 10, 2016
Let's take a closer look at a report that half of adul ...
- Affiliate Marketers Can Do More Harm Than Good, Part 1
Search & Performance Marketing Daily, Brian Wensel - Tuesday, May 10, 2016
If affiliate marketing is part of your paid-search strategy, there is ...
- Data Tells Why Brands Lag And Drag On Mobile
SearchBlog, Laurie Sullivan - Tuesday, May 10, 2016
Most mobile users look at their email on the phone or glan ...
- Google Featured Snippets Increase Search Page Engagement Rates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2016
Google is using a dynamic platform to evaluate Featured Snippets. It's n ...
- Synacor Wins AT&T Revenue-Share Deal From Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2016
Synacor, a little-known tech company, landed a multi-year contract with AT&T, on ...
- Challenges, Benefits Of First-Party Data In Search Campaigns
SearchBlog, Laurie Sullivan - Friday, May 6, 2016
Using first-party data to target consumers with personalized messages can make ...
- Time Spent Searching Declines As Mobile Overtakes Desktop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2016
Advertisers are looking for ways to build a longer relationship per sear ...
- Moz Makes Move Into Keyword Research
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2016
Moz launched into keyword research this week with a tool the compa ...
- Search: Good. Social: Good. Search + Social: Very Good.
Performance Marketing Insider, Aaron Baar - Tuesday, May 3, 2016
In a new report, search and social marketing agency Catalyst finds consume ...
- Amazon Cagey About Spike In Advertising, Future Plans
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 29, 2016
Hidden in Amazon's first-quarter 2016 earnings call, Brian Olsavsky, SVP and C ...
- At Google, Artificial Intelligence To Drive Computing, Search And Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 28, 2016
Sundar Pichai, Google CEO, outlined a world where artificial intelligence (AI) becom ...
- Google Image, Text Ads See More Click-Throughs, Higher Costs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 28, 2016
Retailers may see higher costs for image and text-based ads running acro ...
- Consumer Obsessions Become Next Marketing Intent Signal
SearchBlog, Laurie Sullivan - Friday, April 29, 2016
Embrace customer obsessions. That's the word from a recently published Forrester Resear ...
- How Amazon Ranks Results
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 28, 2016
With 480 million products available to purchase on Amazon's U.S. marketplace, so ...
- Google Mobile Clicks Double, CPC Lower
Research Brief, Jack Loechner - Wednesday, April 27, 2016
According to the Q1 2016 Digital Marketing Report, recently released by Merkl ...
- Mother's Day Searches For A Kiss And A Hug
SearchBlog, Laurie Sullivan - Wednesday, April 27, 2016
While a hug and a kiss can't be purchased through an ecommer ...
- Luxury Search Requires Balance Between Exclusivity, Familiarity
Performance Marketing Insider, Aaron Baar - Tuesday, April 26, 2016
Many luxury jewelry brands are counting on organic search from generic catego ...
- Google Paid Search Positions No. 1, No. 4 Show Most Promising Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 22, 2016
Advertisers might find the cost per click (CPC) for paid search a ...
- Google, Microsoft Financials Push Heavy Into Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 22, 2016
Google and Microsoft will rely heavily on revenue from their respective clo ...
- Search Takes The Majority Of Digital Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 21, 2016
Search advertising still holds the largest market share, despite only seeing ...
- Google Advertising Revenue Reaches $18 Billion On Strong Mobile, Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 21, 2016
Alphabet and Microsoft reported earnings Thursday, with each providing their own perspecti ...
- Google's Paid Search Ads Tweak CPCs, CTRs For Top Auto Keywords
SearchBlog, Laurie Sullivan - Friday, April 22, 2016
Redesigns don't always work, especially when it comes to ad placement. ...
- Mobile, Social Ad Spend Drive Growth
Mobile Marketing Daily, Ben Frederick - Tuesday, April 19, 2016
Social ad spending, driven by new ad formats like Facebook's dynamic produc ...
- Yahoo Search Business Takes A Beating, Mobile And Display Bright Spot
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 19, 2016
Yahoo reported that revenue fell 11% to $1.09 billion for the fir ...
- Google Honing Local Home Services
SearchBlog, Laurie Sullivan - Monday, April 18, 2016
Building out local advertising offerings, Google's home service advertisements are now availab ...
- Is Apple Adding Paid Search To App Store?
MoBlog, Gavin O'Malley - Friday, April 15, 2016
Ever since Apple announced plans to shutter its iAd App network, I ...