• by Laurie Sullivan  @lauriesullivan, July 15, 2016

The Garage/Team Mazda could face off with Universal McCann this year in what should prove to be an entertaining event. Bing will hold an Agency Awards event later this summer and is inviting search advertising partners to nominate their agencies.

The Bing Ads Agency Awards event will take place Sept. 15, 2016 in New York at Gotham Hall. 

Earlier this week, Bing launched a domain and posted on Twitter the introduction to the event.

"The Bing Agency Awards aims to recognize and reward outstanding creative, effective and passionate work by Search Advertising individuals, teams and agencies working with Bing Ads," according to the Web site.

Bing partners can nominate their agency for multiple categories -- there are 12. Other categories include Partner of the Year, Featurist of the Year, Optimizer of the Year, and Agency of the Year. There are also individual and team categories such as Exec of the Year, and Bing Ads Trailblazer of the Year. Nominations will remain open until July 31.

Voters can only cast votes one time, so include all nominations for every category on the list. Fields left blank will not count.

Every search advertising professional at each agency can vote, and the more votes received per agency, the stronger the case will become, Bing notes.

Bing has posted a list of nearly 100 eligible agencies including 360i, 3Q Digital, Acronym Media, Adlucent, Adobe Systems, AI Media, AKQA, Assembly Media, Beeby Clark + Meyler, Bennett Kuhn Varner, Camelot Communications, Canvas Worldwide, Carat, Carmichael Lynch, Catalyst, Catalyst Canada, Cossette Communications, Cossette Media, Did-It LLC, Digitas, Direct Access Digital, Element Agency, Elite SEM, Empower Media, Essence Digital, FKQ Advertising, GroupM, Perperjam, Performics, SapientNitro, Shopzilla, and many, many more.