- Advocado Buys Kantar's Ad Verification Unit
Television News Daily, Wayne Friedman - Wednesday, December 1, 2021
Advocado says the deal gives it an integrated ad verification, attribution a ...
- Media.Monks Merges With Salesforce Specialist To Expand Data, CRM
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 1, 2021
S4 Capital on Wednesday announced a merger between Maverick Digital and Media.Mon ...
- Which In-App Gaming Formats Perform Best? Study Finds It Depends On Whom You're Targeting
Digital News Daily, Colin Kirkland - Tuesday, November 30, 2021
Video ad lengths and end cards should be tailored to specific gami ...
- Global Businesses Seek To Match, Exceed Consumers' DX Expectations In '22
Performance Marketing Insider, Nina Lentini - Tuesday, November 30, 2021
Despite brands' desire to deliver adaptive digital experiences (DX) they still fa ...
- Marketers Grapple With Performance Obstacles: A Look Ahead
Performance Marketing Insider, Nina Lentini - Monday, November 29, 2021
Tracking and targeting are now all over the place, with consumers usi ...
- Visible Wireless: Grass Roots Branding and Media Planning
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
Visible Wireless, a retail brand of Verizon, doubled down on social channe ...
- Leveraging Performance Video on Amazon
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
The acceleration of streaming this past year has made video even mo ...
- MediaMath Co-Founder Joins Audigent As President With A Lot Of Bright Ideas
Data & Programmatic Insider, Laurie Sullivan - Monday, November 22, 2021
Greg Williams wants to invent an "easy button" that enables marketers ...
- Card Spending To Increase 12%, Study Predicts Holiday Season Will Be Better Than Normal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 18, 2021
Consumer behavior has evolved to address new priorities and limitations in t ...
- Adobe, AppsFlyer Mobile Data, And The Evolution Of A Knee
Performance Marketing Insider, Laurie Sullivan - Thursday, November 18, 2021
Here is what marketers need to know about mobile performance -- a ...
- NP Digital Appoints Former Dentsu Exec To Chief Media And Data Officer In Brazil
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 17, 2021
Luisa Bernardes has more than 21 years of experience in global integrat ...
- Snap Launches Multi-Format Ad Delivery
Digital News Daily, Colin Kirkland - Tuesday, November 16, 2021
Snap Inc.'s newest ad product allows brands to purchase all video ...
- DoubleVerify Sees Video Impressions Measured Rise Nearly 60%
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 17, 2021
Also, revenue for the company in Q3 rose 36% to $83.1 millio ...
- Instacart Unveils First Integrated Brand Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 15, 2021
With help from several powerful agencies, Instacart on Monday launched its fir ...
- TikTok 'Creative Exchange' Aims to Connect Brands With Top Creators
Digital News Daily, Colin Kirkland - Friday, November 12, 2021
On Thursday, TikTok unveiled a new platform that aims to connect advertise ...
- Trendline Interactive And LeadMD Rebrand, Form Combined Consultancy
Email Marketing Daily, Ray Schultz - Monday, November 15, 2021
The combined consultancy will now be known as Shift Paradigm and wi ...
- Social Posts Or Ads: How Do Consumers Want To Hear From Brands?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 11, 2021
A third of social media users engage with organic content from bran ...
- SparkPost Updates Inbox Tracker, Tool Offered In Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, November 10, 2021
The arrangement eases the operational burden on email marketers, the company s ...
- WhizzCo Opens Instream Video Ad Offering To Competing Vendors
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 9, 2021
WhizzCo, the Israel-based company that allows publishers and advertisers to work wi ...
- Pinterest Lures Scotch Brand To Holiday Video Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 9, 2021
The holiday season and rise in searches on Pinterest prompted Scotch Bra ...
- SQL - Marketers Need To Know This Geeky Side Of Data Cleanrooms
Data & Programmatic Insider, Laurie Sullivan - Monday, November 8, 2021
Every marketer working with data to run campaigns should know something abo ...
- The Rolling Stones -- A Performance Marketing Powerhouse
Performance Marketing Insider, Laurie Sullivan - Monday, November 8, 2021
This year, the group took to Facebook to ask fans to vo ...
- Future Of Eyeota And NetWise On Close Of Dun & Bradstreet Acquisition
Performance Marketing Insider, Laurie Sullivan - Friday, November 5, 2021
After Dun & Bradstreet Holdings announced the acquisition of Eyeota and NetWi ...
- Q3 Global Streaming View Time +21%, Ad Performance Up, Ad Quality Mixed
Digital News Daily, Karlene Lukovitz - Thursday, November 4, 2021
While missed ad opportunities and ad start times declined, buffering and pictu ...
- IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 3, 2021
Media ad budgets in 2022 are expected to increase 13% compared v ...
- Google To Start Transitioning Some Ad Campaign Types To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
Google on Tuesday announced the general availability of "Performance Max," giving advertise ...
- B2C Brands Are Investing In Social Commerce -- And Succeeding, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 2, 2021
Most firms are active in two or more social shops, although th ...
- It's Not Just Congress: Ad Folks Want To Know More About Social Media, Too
MediaDailyNews, Michael McLaren - Tuesday, November 2, 2021
"Television production" is one of the most-consumed topics by brand marketers a ...
- Google Ads Group Conversion Goals For Bidding Optimization
Performance Marketing Insider, Laurie Sullivan - Monday, November 1, 2021
Google Ads introduced several new features around conversion goals on Monday. T ...
- Performance Tool Lets Brands Measure Impact Of TikTok Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Survey data shows how DISQO measured the in-feed performance of TikTok a ...