- What Would Make D2C Marketers Spend More On CTV?
Advanced TV Insider, Karlene Lukovitz - Friday, June 24, 2022
D2C marketers report planned spend on CTV averaging 10% of media budget ...
- Microsoft Advertising AI Determines When Purchases From Searches Return Cash Back
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2022
Microsoft Ads now offers a full cashback program tied to search ...
- Twitter To Launch Branded Likes, Campaign Planner
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2022
Twitter continues to step up the introduction of tools and services th ...
- Appeals Court To Decide Whether Meta Must Face Class-Action Over Metrics
Digital News Daily, Wendy Davis - Wednesday, June 22, 2022
A federal appellate panel has granted Meta's request to review a tri ...
- How Will Brands Measure Ad Performance In The Metaverse? A Conversation With Frank Zazza
Digital News Daily, Colin Kirkland - Wednesday, June 22, 2022
Frank Zazza, known as the father of product placement, talks about t ...
- Privacy Rules Make Email And Other Digital Channels Less Effective, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, June 23, 2022
Over 90% of B2C marketers have seen channels decline, Spectrm reports. ...
- Nestle's 'Carbon' Copies May Mean Lower Quality, Less Time Spent On Mobile
Mobile Insider, Joe Mandese - Thursday, June 23, 2022
Nestle has been testing mono sound and digitally compressed video on mobil ...
- Google Core Web Vitals: Data Shows Retail And Ecommerce Improved
Performance Marketing Insider, Laurie Sullivan - Thursday, June 23, 2022
BrightEdge analyzed how marketers curate experiences for consumers 9 months after Google ...
- Former Facebook CCO Mark D'Arcy Joins The Brandtech Group
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
D'Arcy will work closely with The Brandtech Group CEO David Jones ...
- Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
Adform released research at the Cannes Lions festival showing that first-party I ...
- Google's Optimization Score: Applying 10 Recommendations Changes Results, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 21, 2022
Fluency ran tests to determine whether improving the Google Optimization Scores us ...
- Increase Revenue & Improve Efficiency With Google Smart Shopping
The MediaPost Cases, Lisa Singer - Friday, July 22, 2022
Instead of their standard search shopping campaigns, Tecovas digital team launched Goog ...
- Performance Media Shops Reorganize C-Suites, Become More Strategically Focused
Performance Marketing Insider, Joe Mandese - Thursday, June 16, 2022
It's a "commitment to staying one step ahead and constantly innovating, reimagini ...
- Why Purpose-Driven Ads Are Underperforming Mainstream Ones
Performance Marketing Insider, Joe Mandese - Wednesday, June 15, 2022
Pitching brand support for sustainability, social justice and other causes may ...
- Sam's Club Transforms Ad Business, Rolls Out Self-Service Search Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 15, 2022
Sam's Club is building out its advertising business, launching an ad experien ...
- Basis Technologies Embraces Data Visualization, Automates Ad Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 13, 2022
Basis Technologies has created a feature to automate time-consuming processes and redu ...
- Cloud Forecast: Firms Are More Mature As IT Drives Usage And Management
Email Insider, Ray Schultz - Monday, June 13, 2022
Data warehouses and data lakes rank near the top of cloud u ...
- Jeeng Says It Can Help Email Senders Get Around Apple Restrictions
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
The firm's new Ad Cache product keeps ads visible on multiple device ...
- Salesforce Enhances Marketing And Commerce Clouds, Adds Several App Partners
Email Marketing Daily, Ray Schultz - Wednesday, June 8, 2022
Salesforce has unveiled several enhancements to its Marketing and Commerce Clouds ...
- SparkPost Email Tracking Tool Offered On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, June 8, 2022
The Salesforce Marketing Cloud can help brands monitor email performance -- the ...
- New Platform Lets Game Creators Monetize With Non-Disruptive Ads
Digital News Daily, Colin Kirkland - Thursday, June 2, 2022
Tech platform 4D Sight announced today the beta launch of a n ...
- Report: Amazon To Overtake Walmart, Becoming Largest U.S. Retailer By 2024
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2022
Amazon will surpass Walmart to become the largest retailer in the U. ...
- What Wix Means In German, Why Localizing Messages Means More Than Translation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 2, 2022
Israeli-based Wix recently launched a campaign in Germany that makes fun ...
- Average Order Value For Affiliate Sales Rose 18% In April
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 2, 2022
The latest Retail Affiliate Marketing Sales Index measures gross merchandise sales direct ...
- Automotive Marketers' Fraud Rate On CTV Higher Than Non-Auto Advertisers'
Television News Daily, Wayne Friedman - Friday, May 27, 2022
"CTV is fraudsters' favorite environment due to high CPMs, low transparency, a ...
- Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 23, 2022
Rakuten and The Golden State Warriors renewed a partnership that will dri ...
- Google Builds A Walled Garden, Microsoft Advances Parakeet To Support 'Ad-Funded Web'
Performance Marketing Insider, Laurie Sullivan - Monday, May 23, 2022
NetElixir CEO Udayan Bose believes walled data gardens will become more importa ...
- Pssst - Brands Are Quietly Eying Creative Agencies, Global Business Services
MediaDailyNews, Michael McLaren - Friday, May 20, 2022
The market is sending disruptive intent signals for creative agencies, while b ...
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
IAS has advanced its product suite to include a Control Panel f ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 18, 2022
The typical cost per click for a search ad in 2022 ...