- The Expansion Of SEO Into All Business Areas
Search & Performance Marketing Daily, Jim Yu - Wednesday, December 22, 2021
SEO has long been recognized as one of the most impactful, highe ...
- Facebook/Meta Named By Yahoo Finance Readers As Worst Company In 2021, Microsoft Best
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 17, 2021
Microsoft this year won by breaking through the $2 trillion market capitalizati ...
- Spotify Launches Five-Star Rating System For Podcasts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 16, 2021
Spotify announced today that it will roll out a five-star rating syst ...
- Creative Optimization For LinkedIn Demonstrates Powerful Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, December 16, 2021
Despite marketers' focus on optimizing audiences to target messages in ads, ...
- How Iberostar Group Used Paid Search To Improve Performance During COVID-19
Search & Performance Marketing Daily, Todd Wasserman - Wednesday, December 15, 2021
Digital Marketing Manager Pep Juaneda Grimalt discusses how Iberostar has reacted ...
- Forecast: Mobile App User Acquisition Budgets Estimated To Reach $78B-$83B
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 14, 2021
Mobile attribution and measurement took the brunt of the disruption when App ...
- Infutor Adds Onboarding, Crosswalk Capability For 150 Million CTV Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 14, 2021
The goal is to make it easier to reach and activate connect ...
- Metallica Invests In Video-Sharing TrillerNet
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 14, 2021
Heavy-metal band Metallica has invested in TrillerNet, a video-sharing social networking servi ...
- How Eye Gaze In Ads Affects Creative Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, December 13, 2021
Ads need to captivate viewers to be successful. VidMob studied direct a ...
- Senator Warren Calls For Federal Probe Of Facebook Over 'Potential Reach' Metrics
Digital News Daily, Wendy Davis - Friday, December 10, 2021
A Democratic lawmaker is calling on the Justice Department and Securities a ...
- Metaverse, Zero-Party Data Will Allow Marketers To Once Again Track Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, December 13, 2021
Software algorithms that track movements, built into the metaverse, will become ...
- Why 'Trust,' Not 'Diversity,' Is The Real Marketing Word-of-the-Year
RTBlog, Joe Mandese - Monday, December 13, 2021
At least that's my conclusion after Advertiser Perceptions shared its latest resear ...
- Quartile Acquires Sidecar, Creates Ecommerce Ad Platform Managing $2B In Yearly Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
The combined platform will work across all major ad platforms including Googl ...
- Lotame Releases Numbers Showing Variations In Sale Of Data Segments During Holidays
Performance Marketing Insider, Laurie Sullivan - Friday, December 10, 2021
Lotame released numbers this month showing variations in the sale of da ...
- B2B Marketers Confront Challenges With First-Party Data
Research Intelligencer, - Friday, December 10, 2021
Most B2B sales and marketing execs said the mass shift to remo ...
- Place Exchange, Edison Interactive Integrate To Reach 33,000 Connected Golf Cart Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Edison Interactive today announced that Place Exchange, a supply-side platform for programmat ...
- 90% Of Hispanics Intend To Take A Leisurely Overnight Trip In The Next 2 Years
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 7, 2021
Hispanic U.S. travelers spent more than $113.9 billion on domestic leisure trav ...
- Neutronian Certifies DoubleVerify, Launches NQI Transparency Ratings Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
DoubleVerify has received Cookieless Certification, an independent verification that data sellers ...
- Gracenote Launches Entertainment Programming Measurement To Forecast TV, Movie Performance
Television News Daily, Wayne Friedman - Wednesday, December 8, 2021
Nielsen's Gracenote is launching a new tool to predict audiences for entertainme ...
- Data: What's Next? Insights From Former Facebook Analytics Lead
Data & Programmatic Insider, Laurie Sullivan - Monday, December 6, 2021
Emad Hasan, Retina AI CEO and former head of data analytics ...
- Half Of Top Websites Fail To Meet Google User Experience Requirements
Performance Marketing Insider, Laurie Sullivan - Monday, December 6, 2021
Walmart.com, Target.com, Tripadvisor.com and social sites including Facebook.com, Instagram.com and Pinterest.com a ...
- B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 3, 2021
Performance scores have tightened, with buyers focusing on six key ingredients, Merk ...
- BIGtoken Closes BritePool Merger: Officially Changes Name, Eyes New Ticker Symbol
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 2, 2021
The name change was announced with the completion of the merger wi ...
- Advocado Buys Kantar's Ad Verification Unit
Television News Daily, Wayne Friedman - Wednesday, December 1, 2021
Advocado says the deal gives it an integrated ad verification, attribution a ...
- Media.Monks Merges With Salesforce Specialist To Expand Data, CRM
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 1, 2021
S4 Capital on Wednesday announced a merger between Maverick Digital and Media.Mon ...
- Which In-App Gaming Formats Perform Best? Study Finds It Depends On Whom You're Targeting
Digital News Daily, Colin Kirkland - Tuesday, November 30, 2021
Video ad lengths and end cards should be tailored to specific gami ...
- Global Businesses Seek To Match, Exceed Consumers' DX Expectations In '22
Performance Marketing Insider, Nina Lentini - Tuesday, November 30, 2021
Despite brands' desire to deliver adaptive digital experiences (DX) they still fa ...
- Marketers Grapple With Performance Obstacles: A Look Ahead
Performance Marketing Insider, Nina Lentini - Monday, November 29, 2021
Tracking and targeting are now all over the place, with consumers usi ...
- Visible Wireless: Grass Roots Branding and Media Planning
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
Visible Wireless, a retail brand of Verizon, doubled down on social channe ...
- Leveraging Performance Video on Amazon
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
The acceleration of streaming this past year has made video even mo ...