- LG Ads To Start 'Guaranteed Outcome' Media Deals For LG Smart TV Platform
Television News Daily, Wayne Friedman - Wednesday, January 26, 2022
Initially, LG Ads will offer campaign performance guarantees on key performance indicato ...
- 2021 Search Agency of the Year: NP Digital
Agency of the Year, Laurie Sullivan - Monday, January 10, 2022
During one of the most chaotic years in recent history, NP Digit ...
- TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 25, 2022
TikTok will now use data company Zefr to ensure that in-feed a ...
- 2021 Client of the Year: Apple
Agency of the Year, Joe Mandese - Friday, January 7, 2022
In media, the term "client" can mean two things. We awarded App ...
- Email Nail Biter: Social Is A Close Second In Usage, And It's Growing, ANA Reports
Email Insider, Ray Schultz - Monday, January 24, 2022
A study released Monday by the ANA says direct mail produces ...
- Super Bowl Advertisers Have An Advantage With NFL Audiences
Performance Marketing Insider, Laurie Sullivan - Monday, January 24, 2022
ShareThis explored consumer conversation data to find out what consumers are talki ...
- Building On Business Intelligence: Instantaneous And Autonomous SEO
Search & Performance Marketing Daily, Jim Yu - Monday, January 24, 2022
Consumer expectations are constantly changing, and the demand for real-time information, reactio ...
- Research Firm Suzy Builds New Advisory Board, Includes Execs From Kraft Heinz, Xandr, CoinDesk
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 20, 2022
Market research platform Suzy introduced an industry advisory board today that includ ...
- Laddering Up to TV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
How did DTC hearing aid brand EarGo take a DRTV budget a ...
- Leading Scientists Call On Advertising, PR Firms To Stop Spread Of Climate Disinformation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 19, 2022
More than 450 scientists called on ad agency and PR executives ...
- 8th Wall, Ericsson's Emodo Form Partnership To Launch Web AR Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 19, 2022
Web-based augmented reality firm 8th Wall and Ericsson's mobile ad-solution business Emo ...
- Creative All-Star: Rob FitzGerald
MediaPost All Stars, Steve McClellan - Friday, January 7, 2022
Agency veteran Rob FitzGerald hit the ground running when he joined Empow ...
- The Irony Of Wyoming's Cryptocurrency Strategy
Performance Marketing Insider, Laurie Sullivan - Monday, January 17, 2022
Many small businesses in Wyoming don't have a website or use sear ...
- Travel Bug Hits Consumers, Creating Rare Opportunity For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 13, 2022
Tripadvisor's Travel in 2022: A Look Ahead suggests consumers are likely ...
- Adobe, Salesforce: U.S. Consumers Spent More Than $200B Online During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 12, 2022
Salesforce estimates consumers spent $1.14 trillion online globally and $257 billion ...
- Media All-Star: Jeff Larson
MediaPost All Stars, Joe Mandese - Friday, January 7, 2022
After two decades working inside some of the world's greatest brands a ...
- Integral Ad Science EMEA Appointment Fuels Expansion in Europe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Integral Ad Science has appointed Csaba Szabo managing director, EMEA to bui ...
- Microsoft Removes Minimum Spend For Customer Match, Adds Shopping Enhancements
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Microsoft Advertising removed the minimum spend requirement to use Customer Match targetin ...
- T-Mobile Acquires Rideshare Ad Network Octopus Interactive
Performance Marketing Insider, Laurie Sullivan - Monday, January 10, 2022
T-Mobile is expanding its ad and analytics group with the acquisition ...
- Tinuiti Names Lori Varlas, Jeff Batuhan To C-Level Positions
Email Marketing Daily, Ray Schultz - Friday, January 7, 2022
Varlas will serve as chief financial officer, and Batuhan as chief peop ...
- Google's Buzzword At CES 2022 -- Connectivity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 6, 2022
"For the first time with Android, we're also focused on building f ...
- Smartly.io Acquires Ad-Lib.io, Expanding From Facebook Into CTV And Google Ecosystem
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 5, 2022
The acquisition advances Smartly.io's cross-channel services from social into dynamic creative optimizati ...
- Best Buy Launches In-House Advertising Business
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Best Buy stepped into the media business Tuesday, announcing Best Buy Ad ...
- Woelker Opens ixperimint, Digital Marketing Firm
Email Marketing Daily, Ray Schultz - Monday, January 3, 2022
The consultancy firm, ixperimint, will assist clients in integrating ESPs and oth ...
- What You Read In 2021
Performance Marketing Insider, Laurie Sullivan - Monday, January 3, 2022
The best way to predict the future is to look back ...
- Google Bids Adieu To 2021, As Execs Look Ahead To 2022
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 31, 2021
Like the crystal ball in New York City's Times Square, the dood ...
- 65% Of Retailers Expect Returns To Jump During 2021 Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 29, 2021
U.S. consumers returned about $450 billion worth of goods in 2020, a ...
- Zoomd Automates Cross-Platform Campaign Budget Management
Performance Marketing Insider, Laurie Sullivan - Monday, December 27, 2021
Zoomd Technologies, which offers publishers site search and a mobile app user-acquisiti ...
- Study: Text Works Better Than Email For Restaurants
Email Marketing Daily, Ray Schultz - Thursday, December 23, 2021
Almost all subscribers stay on board for 90 days, outperforming email, Mobivi ...
- Mastercard To Acquire Dynamic Yield Personalization Engine From McDonald's
Email Marketing Daily, Ray Schultz - Wednesday, December 22, 2021
The purchase will facilitate individualized customer engagement across channels, Mastercard says. ...