- Marriott Gets Creative In Shower
MAD, Larissa Faw - Friday, December 1, 2017
Marriott Hotels is testing a one-of-a-kind technology that allows guests to sket ...
- Efficient Price And Promotion Critical
Research Brief, Jack Loechner - Thursday, November 30, 2017
Whether you're a retailer or a manufacturer, pricing and promotion spend ...
- Nissan Renews, Extends Univision Partnership
Marketing Daily, Tanya Gazdik - Wednesday, November 15, 2017
"At Nissan, we value the importance of diversity within our overall marketi ...
- A Moveable Feast: First Uber Eats, Now It Cooks
Digital News Daily, Joe Mandese - Friday, November 10, 2017
Transformational app-based ride-sharing service Uber continues to extend its brand into n ...
- JetBlue Launches CheckIn For Good Promo
Marketing Daily, Tanya Gazdik - Monday, November 6, 2017
Twenty-two volunteers will be selected for the JetBlue #CheckInForGood trips and wi ...
- Lexus Brings Back The Iconic Red Bow
Marketing Daily, Tanya Gazdik - Thursday, November 2, 2017
In each storyline, the sound of the key fob cuts to reve ...
- Parachute Launches First Brand Campaign
MAD, Larissa Faw - Monday, October 30, 2017
Developed with Office of Baby, the "Very Comfortable" creative is designed ...
- Volvo Cars Supports Fight Against Ocean Plastics
Marketing Daily, Tanya Gazdik - Tuesday, October 31, 2017
The car itself will help tackle the problem of marine pollution, ...
- Snap Creates 3D World Lens To Promote 'Stranger Things'
Digital News Daily, Gavin O'Malley - Friday, October 27, 2017
In what Snap is calling a first-of-its-kind 3D World Lens, consumers c ...
- ABC's Promo Push Clicks, Delivers 'Good Doctor' Results
Television News Daily, Wayne Friedman - Friday, October 6, 2017
ABC spent far more time with on-air TV show promotions this summ ...
- ABC Is Most Aggressive Network In Promoting Fall Shows
Television News Daily, Wayne Friedman - Monday, October 2, 2017
Since the first week in July, Kantar Media says ABC has r ...
- Netflix Ups Marketing Budget To $1 Billion
TV Watch, Wayne Friedman - Tuesday, September 12, 2017
Netflix plans to add 20 new TV shows and movies to i ...
- Bob Evans Farms Enlists Country Music's Martina McBride
Marketing Daily, Tanya Gazdik - Sunday, September 10, 2017
McBride is a great fit for Bob Evans because she is ...
- Purina, Petsmart Team For Promotion
Marketing Daily, Tanya Gazdik - Sunday, September 10, 2017
Friskies is bringing together some of America's favorite celebrity cats for ...
- Mentos Gum Challenges College Freshman With Massive Giveaway
Marketing Daily, Karlene Lukovitz - Friday, September 1, 2017
The brand challenged University of Wisconsin-Madison freshman Sam Jeschke to give aw ...
- Pirelli, MADD Partner To Keep Roads Safe
Marketing Daily, Tanya Gazdik - Thursday, August 31, 2017
Pirelli's support for MADD comes ahead of the Labor Day weekend ...
- Land Rover Challenges Dog Sled Team
Marketing Daily, Tanya Gazdik - Friday, August 25, 2017
Over two laps of the tunnel, the sled team and Discovery Spo ...
- AutoTrader Supports Adopt-A-Pet For National Dog Day
Marketing Daily, Tanya Gazdik - Thursday, August 24, 2017
"From our research, we discovered more than half of car shoppers survey ...
- Marketers Jump On Eclipse Bandwagon
Marketing Daily, Tanya Gazdik - Monday, August 21, 2017
Royal Caribbean enlisted singer Bonnie Tyler to perform a duet of "Tot ...
- What A Great Time For A Car Brand To Be Named Eclipse
MAD, Steve McClellan - Wednesday, August 16, 2017
Mitsubishi Motors is taking advantage of the upcoming solar eclipse to promo ...
- Jaguar Celebrates 'Dull And Boring Day'
Marketing Daily, Tanya Gazdik - Friday, August 11, 2017
Jaguar Land Rover's internal team created a two-minute video with castings he ...
- W Hotels, Billboard Renew Partnership Promoting Emerging Artists
Marketing Daily, Tanya Gazdik - Thursday, August 3, 2017
The series will feature performances by three artists that Billboard has identifi ...
- Indian Motorcycle Launches Rare Tattoo Ink
Marketing Daily, Tanya Gazdik - Wednesday, July 12, 2017
A campaign, created by Team One, includes a partnership with "Inked Magazin ...
- New Bud Packaging Features Names Of States With Its Breweries
Marketing Daily, Karlene Lukovitz - Thursday, July 6, 2017
The cans and bottles are promoted via social media and radio spo ...
- Fox News Gets New Tag - And Other Descriptors
TV Watch, Wayne Friedman - Friday, June 16, 2017
Fox News Channel has a new tagline: "Most Watched. Most Trusted." Consideri ...
- Turn To Email For Millennial Engagement
Email Marketing Daily, Jess Nelson - Thursday, June 15, 2017
A new study from Yes Lifecycle Marketing suggests that age influences ema ...
- Successful Marketers: Look No Further Than Stanley Cup's Nashville Predators
MediaDailyNews, Joe Hyland - Monday, June 12, 2017
There are uncanny parallels between the Nashville Predators and what it tak ...
- Bob Evans Launches Picnic Menu
Marketing Daily, Tanya Gazdik - Thursday, June 1, 2017
"Picnics are quintessentially American and truly touch the hearts and minds ...
- Enterprise Rent-A-Car Plans 'Transformers' Promo
Marketing Daily, Tanya Gazdik - Thursday, June 1, 2017
In addition to the video, Enterprise customers will also notice movie-themed signa ...
- Size Matters: Universal Promotion For New 'Mummy' Film Includes Giant LA Sarcophagus
MAD, Larissa Faw - Monday, May 22, 2017
The structure was officially unveiled during "The Mummy Day" festivities this M ...