- Synthetic Media Planning
Media 3.0, Joe Mandese - Tuesday, October 17, 2023
Twenty-four hours after publishing a column about an "arms race" between whi ...
- FCB Taps WPP's Cromer For New Global Comms Role
MAD, Steve McClellan - Tuesday, October 3, 2023
Martina Suess Cromer starts today as FCB's Global Chief Communications Officer. S ...
- 'The Guardian' U.S. Hires Matt Mittenthal, Buzzfeed And Political Vet, to lead Communications
Publishers Daily, Ray Schultz - Tuesday, September 26, 2023
Mittenthal calls the non-paywalled Guardian a "unicorn in U.S. media." ...
- 'Post and Courier' Signs With EZ Newswire In Revenue, Targeting Move
Publishers Daily, Ray Schultz - Sunday, August 27, 2023
South Carolina's oldest newspaper will benefit from revenue share tied to pre ...
- New AI Tool Can Determine If Press Releases Are Newsworthy, Firm Claims
Publishers Daily, Ray Schultz - Wednesday, August 16, 2023
Zen Media says free offering can help brands reach the right audie ...
- The 100 Companies, A Network Featuring 100-Word Stories, Is Up For Sale
Publishers Daily, Ray Schultz - Sunday, August 13, 2023
The 10-year-old firm delivers 2.3 million email newsletters per month ...
- Trend Watch: What PR Pitch Responses Tell Us About Journalistic Interests
Publishers Daily, Ray Schultz - Thursday, August 10, 2023
The more popular the topic, the less likely it is to dri ...
- North Sixth Group Acquires KRMA, Will Merge Units
Email Marketing Daily, Ray Schultz - Thursday, August 3, 2023
One key element of the acquisition is the integration of KRMA's ...
- Marketers Upbeat About 2024, But Still Worry About Inflation: Study
Email Marketing Daily, Ray Schultz - Monday, July 31, 2023
A poll finds that many U.K. marketers and PR people feel stresse ...
- PRophet's Latest Feature: "Short-And-To-The-Point" Press Releases
Mediapsssst, Richard Whitman - Friday, July 28, 2023
Without all the jargony jibber jabber and ridiculous irrelevant hyperbole that y ...
- Journalists Are Opening PR Pitches, But It Takes Longer For Stories To Appear
Publishers Daily, Ray Schultz - Wednesday, July 26, 2023
Almost a third of the pitches that went out were opened ...
- PR Salaries At Brands Tend To Be Higher Than At Agencies
Research Intelligencer, Robert Williams - Tuesday, July 25, 2023
Brands are more likely to have a smaller group of people handli ...
- PR Pros Twice As Likely As Journalists To Earn Six Figures: Study
Publishers Daily, Ray Schultz - Thursday, July 20, 2023
Brands pay more to PR people than agencies, Muck Rack reports. ...
- Most PR Pros Are Now Using AI Tools: Study
Publishers Daily, Ray Schultz - Tuesday, July 18, 2023
Half say they are satisfied, up from just over a third ...
- Newswire Offers AI Writing Assistant For PR Pros
Publishers Daily, Ray Schultz - Tuesday, July 18, 2023
Users can answer a short questionnaire and generate a press release. ...
- Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
The writing and recommendation engines are the first tools in the sui ...
- Thought Leadership Produces High ROI, Business Leaders Say
Publishers Daily, Ray Schultz - Wednesday, July 12, 2023
They also consume thought leadership to improve their problem solving, Bospar repo ...
- PR 101: Making The Reporter's Job Easy
Publishers Daily, Ray Schultz - Friday, July 7, 2023
More newsroom jobs have been cut to date this year than ...
- PR Platform Cision Issues AI Code Of Ethics
Publishers Daily, Ray Schultz - Sunday, June 25, 2023
The standards call for transparency and commitment to maintaining human oversight. ...
- PR Pros Offered A Story Search Tool By Onclusive, Working With AP
Publishers Daily, Ray Schultz - Thursday, June 15, 2023
The capability was previously only available to journalists. ...
- Publicis' MSL Taps Sparks & Honey's Grinspan For Cultural Strategy
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
Benjamin Grinspan, long-time director of cultural strategy at Omnicom's Sparks & Hone ...
- Rachel Thornton Named As Fivetran CMO
Email Marketing Daily, Ray Schultz - Tuesday, June 13, 2023
Thornton has worked at firms including Salesforce and Microsoft. ...
- Journalists Turn To Video, Data Visualization, See Downsizing And Credibility As Issues
Publishers Daily, Ray Schultz - Wednesday, May 17, 2023
Their main priority as journalists is accuracy in reporting, Cision reports. ...
- AI Shock And Awe: Communications Pros See Dangers And Opportunities
Email Insider, Ray Schultz - Tuesday, May 16, 2023
The biggest concern is the spread of factual errors and misinformation, ...
- PR Pitches Pull Higher Open Rates And Lower Response: Report
Publishers Daily, Ray Schultz - Thursday, April 13, 2023
Stories about AI pulled a very high open rate, but lower-than-average respon ...
- Muck Rack Unveils AI Tool To Write Press Releases And Target Journalists
Publishers Daily, Ray Schultz - Thursday, April 6, 2023
PressPal.ai can draft a press release based on brief descriptions, Muck Ra ...
- PR Firm Offers Free Tool That Writes Press Releases By AI
Publishers Daily, Ray Schultz - Thursday, March 23, 2023
Company announces product in press release authored by the technology. ...
- Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022
Email Marketing Daily, Ray Schultz - Friday, March 10, 2023
Of the companies polled, 52% upped their spending on trade shows/events/booths, 4 ...
- I'll Take an AI-Generated Press Release And Blog Post To Go, Please
Mediapsssst, Richard Whitman - Wednesday, March 8, 2023
A new capability being added to Stagwell's Marketing Cloud tool PRophet c ...
- Confessions From A Minimalist Publicist: Thoughts On PR For Media Brands
MediaDailyNews, Jacob Streiter - Thursday, February 23, 2023
For media, marketing and ad industry professionals, what is important? And wh ...