- PR Firm Offers Free Tool That Writes Press Releases By AI
Publishers Daily, Ray Schultz - Thursday, March 23, 2023
Company announces product in press release authored by the technology. ...
- Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022
Email Marketing Daily, Ray Schultz - Friday, March 10, 2023
Of the companies polled, 52% upped their spending on trade shows/events/booths, 4 ...
- I'll Take an AI-Generated Press Release And Blog Post To Go, Please
Mediapsssst, Richard Whitman - Wednesday, March 8, 2023
A new capability being added to Stagwell's Marketing Cloud tool PRophet c ...
- Confessions From A Minimalist Publicist: Thoughts On PR For Media Brands
MediaDailyNews, Jacob Streiter - Thursday, February 23, 2023
For media, marketing and ad industry professionals, what is important? And wh ...
- Embargo Mania Animates The Life Of A TV Columnist
TVBlog, Adam Buckman - Thursday, January 19, 2023
Publicity departments impose embargoes in the belief that journalists will cover the ...
- Some B2B Firms Overlook PR, But Most Claim Benefits, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 30, 2022
Marketers say public relations is responsible for 74% all new business opportunitie ...
- Former Weber Shandwick CFO Sentenced To Prison For Embezzlement
MAD, Steve McClellan - Friday, December 16, 2022
The sentence followed Okunak's guilty plea earlier this year to charges relat ...
- NBCU Advertising Taps Meta Exec For International Communications
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Mihiri Bonney will help lead NBCU's push to integrate global communications f ...
- IAE To Unveil Framework, Tools For Mitigating Greenwashing
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2022
The Dec. 8th webinar follows one the Institute for Advertising Ethics he ...
- Who Likes Surveys? At Least One Travel Insurance Company Does
Marketing Insider, Harvey Chipkin - Tuesday, November 15, 2022
How Allianz Partners USA uses surveys as part of a public relatio ...
- Public Relations For NFT Art
Digital News Daily, Mark Kaley - Monday, October 24, 2022
Since the initial NFT craze of 2020-2021, more artists have tried ...
- 5W Digital Starts An Email Marketing Division
Email Marketing Daily, Ray Schultz - Monday, October 24, 2022
The new marketing division will help clients of 5W Public Relations execu ...
- Journalists Are Quick To Open PR Pitches: Study
Publishers Daily, Ray Schultz - Tuesday, October 11, 2022
Most email pitches are opened within the first four hours, Propel repo ...
- Honda Welcomes High School Students
Marketing Daily, Tanya Gazdik - Friday, October 7, 2022
Honda hosted the first of five events on Oct. 7 at i ...
- Ad Industry To Hold First National Dialogue On Greenwashing, Its Risks And Ways To Avoid It
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The Institute for Advertising Ethics will hold two events -- one t ...
- Congressional Report Cites UM, Others For 'Greenwashing' Fossil Fuel
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
The report, compiled by Congressional staffers for hearings on the subject th ...
- Expert Reveals How Fossil Fuel Marketers 'Over-Index' Their Green Reputations
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
"Over-indexing is unethical and it needs to be policed," Generous Ventures' Christi ...
- PR Software Firm Muck Rack Wins $180M In Series A Funding
Publishers Daily, Ray Schultz - Wednesday, September 7, 2022
Company, which helps PR teams connect with journalists, has quadrupled its sta ...
- Study Shows How Business Values Are Changing, What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, August 8, 2022
There is overwhelming support for a democratic coalition of supplying countries ...
- Editor Urges PR Reps To Stop Sending Email 'Read' Receipts When Pitching Stories
Publishers Daily, Ray Schultz - Monday, July 25, 2022
They're bound to infuriate already testy journalists, Allison Carter writes in ' ...
- Poll: All But One Agency Agree To Honor Their Own Embargoes
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
"No bueno if the source breaks their end of the bargain... ...
- Truth Well Gaslighted
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
When exactly did one of the greatest agency brands change one ...
- PR Newswire Expands Sponsored Placement Line To Europe And Canada
Publishers Daily, Ray Schultz - Tuesday, July 12, 2022
Moet Hennessy uses Sponsored Placement to increase the visibility of its Wor ...
- One-Day Promo Earns Major Buzz For Jack In The Box
Marketing Daily, Steve Ellwanger - Monday, July 11, 2022
Social media helped hype the connection between QSR chain and J-Hope ...
- Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2022
Some believe the tools to identify performance for influencer marketing are lackin ...
- Microsoft Collaborates With Knight Center For Journalism In Americas, Launches Digital Storytelling
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 31, 2022
Microsoft and the Knight Center for Journalism in the Americas announced ...
- Annals Of Publicity: Analyzing TV's 'Arms-Crossed' Photos
TVBlog, Adam Buckman - Wednesday, June 1, 2022
TV's stars and hosts are doing a lot of arm-crossing in publici ...
- Journalists Face Growing Mistrust And Workloads, Study Finds
Publishers Daily, Ray Schultz - Wednesday, May 25, 2022
And the need to drive metrics has changed the way reporters approa ...
- Marketing & PR Execs Blame Social Media For Spreading False Info
Research Intelligencer, - Monday, May 23, 2022
A quarter of those executives said misinformation about their brands and industri ...
- NBCU And ABC-Disney: Send Your Upfront Invitations To Me!
TVBlog, Adam Buckman - Wednesday, May 11, 2022
It is demeaning to send emails to multiple p.r. representatives at t ...