- PR 101: Making The Reporter's Job Easy
Publishers Daily, Ray Schultz - Friday, July 7, 2023
More newsroom jobs have been cut to date this year than ...
- PR Platform Cision Issues AI Code Of Ethics
Publishers Daily, Ray Schultz - Sunday, June 25, 2023
The standards call for transparency and commitment to maintaining human oversight. ...
- PR Pros Offered A Story Search Tool By Onclusive, Working With AP
Publishers Daily, Ray Schultz - Thursday, June 15, 2023
The capability was previously only available to journalists. ...
- Publicis' MSL Taps Sparks & Honey's Grinspan For Cultural Strategy
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
Benjamin Grinspan, long-time director of cultural strategy at Omnicom's Sparks & Hone ...
- Rachel Thornton Named As Fivetran CMO
Email Marketing Daily, Ray Schultz - Tuesday, June 13, 2023
Thornton has worked at firms including Salesforce and Microsoft. ...
- Journalists Turn To Video, Data Visualization, See Downsizing And Credibility As Issues
Publishers Daily, Ray Schultz - Wednesday, May 17, 2023
Their main priority as journalists is accuracy in reporting, Cision reports. ...
- AI Shock And Awe: Communications Pros See Dangers And Opportunities
Email Insider, Ray Schultz - Tuesday, May 16, 2023
The biggest concern is the spread of factual errors and misinformation, ...
- PR Pitches Pull Higher Open Rates And Lower Response: Report
Publishers Daily, Ray Schultz - Thursday, April 13, 2023
Stories about AI pulled a very high open rate, but lower-than-average respon ...
- Muck Rack Unveils AI Tool To Write Press Releases And Target Journalists
Publishers Daily, Ray Schultz - Thursday, April 6, 2023
PressPal.ai can draft a press release based on brief descriptions, Muck Ra ...
- PR Firm Offers Free Tool That Writes Press Releases By AI
Publishers Daily, Ray Schultz - Thursday, March 23, 2023
Company announces product in press release authored by the technology. ...
- Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022
Email Marketing Daily, Ray Schultz - Friday, March 10, 2023
Of the companies polled, 52% upped their spending on trade shows/events/booths, 4 ...
- I'll Take an AI-Generated Press Release And Blog Post To Go, Please
Mediapsssst, Richard Whitman - Wednesday, March 8, 2023
A new capability being added to Stagwell's Marketing Cloud tool PRophet c ...
- Confessions From A Minimalist Publicist: Thoughts On PR For Media Brands
MediaDailyNews, Jacob Streiter - Thursday, February 23, 2023
For media, marketing and ad industry professionals, what is important? And wh ...
- Embargo Mania Animates The Life Of A TV Columnist
TVBlog, Adam Buckman - Thursday, January 19, 2023
Publicity departments impose embargoes in the belief that journalists will cover the ...
- Some B2B Firms Overlook PR, But Most Claim Benefits, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 30, 2022
Marketers say public relations is responsible for 74% all new business opportunitie ...
- Former Weber Shandwick CFO Sentenced To Prison For Embezzlement
MAD, Steve McClellan - Friday, December 16, 2022
The sentence followed Okunak's guilty plea earlier this year to charges relat ...
- NBCU Advertising Taps Meta Exec For International Communications
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Mihiri Bonney will help lead NBCU's push to integrate global communications f ...
- IAE To Unveil Framework, Tools For Mitigating Greenwashing
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2022
The Dec. 8th webinar follows one the Institute for Advertising Ethics he ...
- Who Likes Surveys? At Least One Travel Insurance Company Does
Marketing Insider, Harvey Chipkin - Tuesday, November 15, 2022
How Allianz Partners USA uses surveys as part of a public relatio ...
- Public Relations For NFT Art
Digital News Daily, Mark Kaley - Monday, October 24, 2022
Since the initial NFT craze of 2020-2021, more artists have tried ...
- 5W Digital Starts An Email Marketing Division
Email Marketing Daily, Ray Schultz - Monday, October 24, 2022
The new marketing division will help clients of 5W Public Relations execu ...
- Journalists Are Quick To Open PR Pitches: Study
Publishers Daily, Ray Schultz - Tuesday, October 11, 2022
Most email pitches are opened within the first four hours, Propel repo ...
- Honda Welcomes High School Students
Marketing Daily, Tanya Gazdik - Friday, October 7, 2022
Honda hosted the first of five events on Oct. 7 at i ...
- Ad Industry To Hold First National Dialogue On Greenwashing, Its Risks And Ways To Avoid It
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The Institute for Advertising Ethics will hold two events -- one t ...
- Congressional Report Cites UM, Others For 'Greenwashing' Fossil Fuel
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
The report, compiled by Congressional staffers for hearings on the subject th ...
- Expert Reveals How Fossil Fuel Marketers 'Over-Index' Their Green Reputations
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
"Over-indexing is unethical and it needs to be policed," Generous Ventures' Christi ...
- PR Software Firm Muck Rack Wins $180M In Series A Funding
Publishers Daily, Ray Schultz - Wednesday, September 7, 2022
Company, which helps PR teams connect with journalists, has quadrupled its sta ...
- Study Shows How Business Values Are Changing, What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, August 8, 2022
There is overwhelming support for a democratic coalition of supplying countries ...
- Editor Urges PR Reps To Stop Sending Email 'Read' Receipts When Pitching Stories
Publishers Daily, Ray Schultz - Monday, July 25, 2022
They're bound to infuriate already testy journalists, Allison Carter writes in ' ...
- Poll: All But One Agency Agree To Honor Their Own Embargoes
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
"No bueno if the source breaks their end of the bargain... ...