- McDonald's, Coca-Cola, Bud Lead BrandZ Consumables Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, May 27, 2015
McDonald's may be struggling to revive its mojo in the U.S., a ...
- KFC 'Brings Back' The Colonel, And Even The Word 'Fried,' For 75th Anniversary
Marketing Daily, Karlene Lukovitz - Wednesday, May 20, 2015
In the first TV spot, "The State of Kentucky Fried Chicken Address ...
- Carl's Jr. And Hardee's Serve Up 1,000-Calorie 'Most American Cheeseburger'
Marketing Daily - Top of the News, Thom Forbes - Friday, May 15, 2015
Sound the John Philip Sousa. In time for the traditional Memorial D ...
- McDonald's Restructuring, Accelerating Refranchising; Testing Delivery in N.Y.
Marketing Daily, Karlene Lukovitz - Monday, May 4, 2015
Acknowledging that the company's recent performance has been "poor," CEO Steve Easterbro ...
- Subway In Promo Partnership With New 'Avengers' Flick
Marketing Daily, Karlene Lukovitz - Tuesday, April 14, 2015
Now through May 31, while supplies last, Subway is offering limited-edition, movie-them ...
- Staging A Comeback: What Can McDonald's Learn From Other Brands?
Marketing: CPG, Kevin Meany - Monday, April 13, 2015
There aren't many choices for early morning dining in my neighborhood ...
- McDonald's, Coke, Bud Among Q1's Top Ace Ads
Marketing Daily, Karlene Lukovitz - Tuesday, April 7, 2015
The spot was not only the top-scoring ad of the Super Bow ...
- Dunkin' Promotes New Flavors With In-Store $1,000 Prizes
Marketing Daily, Karlene Lukovitz - Monday, April 6, 2015
Baskin-Robbins-inspired Cookie Dough and Butter Pecan coffee and latte flavors are returni ...
- Subway's Latest Jared Campaign Updates His Story, With Millennials In Mind
Marketing Daily, Karlene Lukovitz - Friday, April 3, 2015
The latest example is "Jared's Journey," a new 30-second TV spot/video th ...
- Popeyes' Facial Recognition App Lets Fans Try To Stare Down Rooster
Marketing Daily, Karlene Lukovitz - Tuesday, March 31, 2015
The campaign for the Red Stick Chicken (breaded chicken tenderloins marinated ...
- Tasty Vs. Tasteless: Does Sex Sell?
Marketing Daily, Sean Scott, Dustin Simon - Thursday, March 26, 2015
When Carl's Jr. (and sister brand Hardee's) launches a new ad, peop ...
- Taco Bell Employs Au Courant Rebel Spirit Theme For Latest Breakfast Ads
Marketing Daily, Karlene Lukovitz - Wednesday, March 25, 2015
The new ads from Deutsch L.A. are also satiric, but in ...
- BK Deploying Emoji Keyboard, Ad Barrage As It Adds Chicken Fries To Permanent Menu
Marketing Daily, Karlene Lukovitz - Monday, March 23, 2015
Last week, BK sent a chicken on tour to determine whether s ...
- Schultz Says #RaceTogether 'Is Not Some Marketing Or PR Exercise'
Marketing Daily - Top of the News, Thom Forbes - Thursday, March 19, 2015
Starbucks founder and CEO Howard Schultz aggressively defended the company's new "#RaceTogethe ...
- KFC Offering All The Coffee Cup You Can Eat In UK Outlets
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 26, 2015
KFC will be introducing Seattle's Best coffee - a brand within t ...
- Lovin' McDonald's Back To Health
Marketing Daily, Ralph Blessing - Tuesday, February 24, 2015
Changing leadership, simplifying its menu operations, and ramping up the "lovin" m ...
- A Tale Of Two Shacks
Marketing Daily, Peter Hubbell - Friday, February 20, 2015
It was the best of burgers, it was the worst of gadge ...
- McDonald's 'Pay With Lovin' Pays Off In WOM, Intent
Marketing Daily, Karlene Lukovitz - Friday, February 20, 2015
Word-of-mouth reached its second-highest levels in about 18 months at the e ...
- Red Robin Invites The Pope To Come For A Bite ... Six Months Too Early
Marketing Daily, Karlene Lukovitz - Tuesday, February 17, 2015
The schtick: If the pope accepts and visits any U.S. Red Rob ...
- Lots of Lovely Ideas For McDonald's, Whose Global Sales Slipped 1.8%
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 10, 2015
With McDonald's announcing yesterday that its quarterly same-store sales were down ...
- Full Game Ad: McDonald's To Accept Lovin' Gestures As Payment
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
Today McDonald's released the full 60-second ad -- and it turns ou ...
- New Big Cheese At Mickey D's
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 29, 2015
Steve Easterbrook, who returned to McDonald's as global chief branding officer ...
- McDonald's Super Bowl Ad Sneak Peek Promises 'New Form of Payment'
Marketing Daily, Karlene Lukovitz - Tuesday, January 27, 2015
The 30-second sneak peek video shows several different customers laughing and expressi ...
- As Sales And Profits Surge, Starbucks Names A Techie COO
Marketing Daily - Top of the News, Thom Forbes - Friday, January 23, 2015
As it rolls out ambitious plans for Mobile Order & Pay a ...
- Fast-Food Ads Fared Well Among Millennials Last Year
Marketing Daily, Karl Greenberg - Monday, January 19, 2015
Food ads represented 8 of the 10 top ads among African-Americans, ...
- DiGiorno Taps Terry Bradshaw For Online Super Bowl Push
Marketing Daily, Karlene Lukovitz - Monday, January 19, 2015
The brand's @DiGiornoPizza Twitter site is being called a "PreGiorno Tweetline" betwe ...
- Wendy's Drops Soda From Kids' Menus
Marketing Daily, Karlene Lukovitz - Friday, January 16, 2015
But groups are still urging Wendy's and others to make more nutrition ...
- Pizza Hut, MillerCoors Launching Gluten-Free Offerings
Marketing Daily, Karlene Lukovitz - Thursday, January 15, 2015
Marketing for the gluten-free launch will include public relations, promotion on Piz ...
- Hot Spot: McDonald's "Lovin' It" Shows Its Serious Side
Marketing Daily, Sarah Mahoney - Monday, January 12, 2015
Just when McDonald's had audiences laughing with its light-hearted "Lovin' It," ...
- Coca-Cola To Cut 1,600-1,800 Jobs Worldwide; McD's Confirms U.S. Job Cuts Coming In Q1
Marketing Daily, Karlene Lukovitz - Thursday, January 8, 2015
It also comes on the heels of McDonald's' confirmation that it's cutti ...