- Breakfast Wars Slow Dunkin' Brands' Momentum
Marketing Daily, Karlene Lukovitz - Monday, October 27, 2014
John Costello, president, global marketing and innovation for Dunkin' Brands, said t ...
- Pressures Mount On Coca-Cola, McDonald's
Marketing Daily, Karlene Lukovitz - Tuesday, October 21, 2014
Coca-Cola's revenue for its third quarter ended Sept. 26 declined to $11. ...
- McDonald's Campaign Aims To Dispel Rumors, Create Healthier Perceptions Of Its Food
Marketing Daily, Karlene Lukovitz - Tuesday, October 14, 2014
In the campaign, tag-lined "Our Food. Your Questions.," the world's largest fast-fo ...
- Burger King's Hirschhorn Talks Media Strategy At Sports Marketing Symposium
Marketing Daily, Karl Greenberg - Tuesday, October 14, 2014
Eric Hirschhorn, CMO of Burger King, said the learning curve has be ...
- Starbucks Immerses Viewers In The Global F2F Experience
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 30, 2014
Starbucks used the occasion of International/National Coffee Day (get it together, folk ...
- Subway, Diet Coke Team On Taylor Swift Promo
Marketing Daily, Karlene Lukovitz - Saturday, September 27, 2014
The #MeetTaylor campaign includes a sweeps offering daily drawings for a tot ...
- Dunkin' Launches National Fundraising Program
Marketing Daily, Karlene Lukovitz - Monday, September 22, 2014
To raise awareness for the initiative, Dunkin' Brands will post on bo ...
- Subway & the Full Menu of Mobile Payment Options
MobileShopTalk, Chuck Martin - Wednesday, September 17, 2014
The best testing ground for consumers looking to try out mobile paymen ...
- Brunch At McDonald's? Maybe Later
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 11, 2014
What will be next? McMidnight Craving? ...
- More Evidence: Consumers Losing Taste For Fast Food
Marketing Daily, Karlene Lukovitz - Tuesday, September 9, 2014
The most-often-cited factor for the QSRs' sales trends is the growing numb ...
- The Divided Tastes Of America
Marketing: CPG, Michael Bollinger - Wednesday, September 10, 2014
Political pundits are fond of discussing the greater division of Americans alo ...
- In A Plump Chicken Market, Church's Offers Love
Marketing Daily, Karlene Lukovitz - Tuesday, September 2, 2014
Naturally, chicken-focused fast-food brands are benefitting -- Technomic reported that limited-service chick ...
- Subway Spoofs Fitness Crazes
Marketing Daily, Karlene Lukovitz - Monday, September 1, 2014
In the television spot launching on Labor Day, a young man tel ...
- Fast-Food Fans Are Online Night Owls
Marketing Daily, Karlene Lukovitz - Thursday, August 28, 2014
Fast food consumers' highest volume of impressions come in the evening, wh ...
- McDonald's Loves To See You Tailgating
Marketing Daily, Aaron Baar - Wednesday, August 27, 2014
"We're a food company, and we know we're not traditional tailgating fare ...
- Burger King Looks To Dodge Taxes In Talks With Canada's Tim Hortons
Marketing Daily - Top of the News, Thom Forbes - Monday, August 25, 2014
In what would become the world's third-largest quick-service restaurant company - a ...
- NYC Regulation Would Ban Toys With Kids Meals
Marketing Daily, Karlene Lukovitz - Friday, August 22, 2014
Councilman Ben Kallos has introduced a bill that would prohibit restaurants fr ...
- McDonald's, Kraft Rolling Out Packaged McCafe
Marketing Daily, Karlene Lukovitz - Tuesday, August 19, 2014
McDonald's has been focusing on coffee as one strategic key to reinvigorati ...
- BK Satisfries Droop; Wendy's Pretzel Bun Prevails
Marketing Daily, Karlene Lukovitz - Thursday, August 14, 2014
Surveys continue to show significant and growing numbers of consumers saying th ...
- Millennials Crave Adventurous Breakfast Options
Marketing Daily, Karlene Lukovitz - Wednesday, August 13, 2014
In a recent survey on breakfast dishes, flavors and trends among 1,2 ...
- BK Accedes To Demand For Chicken Fries (For Limited Time)
Marketing Daily - Top of the News, Thom Forbes - Wednesday, August 13, 2014
The social media masses - or at least a vocal slice ...
- The Colonel Pumps Gas For KFC Promo
Marketing Daily, Karlene Lukovitz - Monday, August 4, 2014
To promote its new $5 Fill-Ups menu offering, KFC recently had ...
- New Subway Campaign Spotlights Veggies
Marketing Daily, Karlene Lukovitz - Monday, August 4, 2014
"In a very crowded and competitive marketplace, you need to do everythi ...
- Dunkin' In Multi-Element 'Shark Week' Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, July 29, 2014
According to Hill Holliday VP director of experience design Jamie Scheu, th ...
- Taco Bell Hops On Protein Craze
Marketing Daily, Karlene Lukovitz - Friday, July 11, 2014
With the Paleo Diet in full swing, and protein content being pump ...
- Wendy's Offers New Twist On Pretzel Love Songs
Marketing Daily, Karlene Lukovitz - Monday, July 7, 2014
The first new video, featuring cliched scenes like a young couple singi ...
- Mobile Ordering Meets the Talking & Listening App
MobileShopTalk, Chuck Martin - Thursday, July 3, 2014
A few weeks ago, I was in an airport and watched ...
- Muscle Maker Grill Sends Fans To The Competition
Marketing Daily, Karlene Lukovitz - Wednesday, June 25, 2014
The campaign, the first work for Muscle Maker from its new ...
- Baja Fresh Dives Into Digital With Real-Time Data
Marketing Daily, Karlene Lukovitz - Tuesday, June 24, 2014
The efforts are part of Baja Fresh's "Catch 2" Seafood Taco com ...
- Small Restaurant Chains See Satisfaction Gains
Marketing Daily, Karlene Lukovitz - Tuesday, June 17, 2014
Small restaurant chains have made gains in customer satisfaction ratings over la ...