- DoubleVerify Sues Adalytics, Jury Trial Demanded
MediaDailyNews, Joe Mandese - Thursday, May 15, 2025
The lawsuit follows a comprehensive analysis by the Media Rating Council asserti ...
- MRC, IAB Release Attention Measurement Guidelines Draft
MediaDailyNews, Joe Mandese - Monday, May 12, 2025
The guidelines, which will be open for public comment through July 1 ...
- Nielsen Benchmarks Ad-Supported At 72% Of All TV Viewing
Television News Daily, Wayne Friedman - Thursday, May 1, 2025
Linear TV had the bulk of ad-supported viewing at 58%, with streami ...
- Big 4 Prime-Time Rises 4%, CBS Set To Lead
Television News Daily, Wayne Friedman - Tuesday, April 29, 2025
CBS is set to win the prime time race - up ...
- YouTube: 20 Trillion Videos, Top 12% TV Viewing Share - What's Next?
TV Watch, Wayne Friedman - Thursday, April 24, 2025
YouTube has a higher valuation than media companies, but it continues ...
- Gauging Some Fairly Blatant Spin Heading Into The Upfront
MediaDailyNews, Joe Mandese - Tuesday, April 22, 2025
Nielsen Tuesday touted WBD as having the largest monthly viewing increase ...
- WBD, Paramount Make Gains In March, YouTube Top Media Distributor: Nielsen
Television News Daily, Wayne Friedman - Tuesday, April 22, 2025
Max rose 6% month-to-month, driven by the fourth-biggest March title "White Lotu ...
- LinkedIn Earns MRC Accreditation For Video Ad Metrics
MediaDailyNews, Colin Kirkland - Wednesday, April 16, 2025
LinkedIn is expanding its partnership with the MRC accreditation audits to inclu ...
- NBA Regular-Season TV Ad Spend Flat At $636M, Viewership Dips To 1.53M
Television News Daily, Wayne Friedman - Wednesday, April 16, 2025
Average national TV viewership has seen a slight 2% decline to ...
- Fox News Dominates Q1 With Prime-Time Viewers
Television News Daily, Wayne Friedman - Thursday, April 3, 2025
The top three cable TV networks' total prime-time viewing is up 1 ...
- Conservative-Leaning TV Content: Is TV News Riding A Certain Wave?
TV Watch, Wayne Friedman - Wednesday, April 2, 2025
On Monday Newsmax went public. Shares spiked on Monday, its first d ...
- NFL Nears 'Opt Out' Of TV, Streaming Deal Decision
Television News Daily, Wayne Friedman - Tuesday, April 1, 2025
NFL Commissioner Roger Goodell has already said the league's current deals wi ...
- 'Yellowstone': Fewer High-Rated TV Shows Mean Amped-Up Media Battles
TV Watch, Wayne Friedman - Friday, March 28, 2025
In the media battle for "Yellowstone" between Paramount and NBCU, Paramount h ...
- Men's 'March Madness' Up 4% Through First Two Rounds
Television News Daily, Wayne Friedman - Wednesday, March 26, 2025
Sunday viewing was up 13% to 10.1 million. The early evening wind ...
- In A First, YouTube Tops Nielsen Viewing Sources In February
Television News Daily, Wayne Friedman - Tuesday, March 25, 2025
In January, Disney was at 12%, while YouTube came in at 10.8 ...
- Oscar Ratings: One Day You're Down, The Next Day You're Up
TVBlog, Adam Buckman - Wednesday, March 5, 2025
Two sets of viewership numbers told different stories about the ratings f ...
- ABC's Oscars Viewing Falls 7% - Adding Hulu, Up 1% To 19.7M
Television News Daily, Wayne Friedman - Tuesday, March 4, 2025
ABC says younger 18-34 viewers tallied the best results in five yea ...
- Major League Baseball: Still Down For The Count
TV Watch, Wayne Friedman - Tuesday, March 4, 2025
At its core, one wonders whether baseball's problems are declining TV viewershi ...
- No Joy At MSNBC As Left-Leaning Media Assesses Life Under Trump
TVBlog, Adam Buckman - Wednesday, February 26, 2025
The TV news-and-commentary landscape is undergoing changes in the new era ...
- Viewing Rises 5% In January, Disney Dominates With 12% Share
Television News Daily, Wayne Friedman - Tuesday, February 25, 2025
Cable news TV networks were up 26% overall vs. December, with MSN ...
- Political Winds Shift, And So Do Networks: Changes At MSNBC
TV Watch, Wayne Friedman - Tuesday, February 25, 2025
In January prime time, Fox News Channel grew 40% in total viewe ...
- Oscar Ratings Are On An Uptick, But Can It Last?
TVBlog, Adam Buckman - Tuesday, February 25, 2025
ABC and the Oscars are hoping for a fourth year of audien ...
- Fewer Streamers Launched In 2024, More Being Pulled
Advanced TV Insider, Wayne Friedman - Wednesday, February 19, 2025
Streaming TV is slowing down, a BB Media study finds, with ...
- January Streaming Grew 21% YOY, 5% Since Last Month
Television News Daily, Wayne Friedman - Tuesday, February 18, 2025
NFL and NCAA sports content made the difference. Broadcast added one-tenth ...
- Super Bowl LIX Reached Record 182.8M Viewing For At Least A Minute
Television News Daily, Wayne Friedman - Tuesday, February 18, 2025
Nielsen previously announced the Super Bowl had a record 127.7 million viewe ...
- Do Super Bowl Scores Affect TV Ad Performance?
Performance Marketing Insider, Laurie Sullivan - Monday, February 10, 2025
Do advertisers get the attention they paid for when the big ga ...
- Super Bowl Sets New Record: 128M
Television News Daily, Wayne Friedman - Monday, February 10, 2025
This year's Super Bowl rose slightly by 3% to another viewing recor ...
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%
MediaDailyNews, Joe Mandese - Monday, February 3, 2025
Out-of-home viewing is important for sports and live event programming - especial ...
- NFL Post-Season Ad Spend Up 22%
Television News Daily, Wayne Friedman - Friday, January 31, 2025
National TV ads from five linear TV networks and simulcast network airin ...
- Super Bowl: More AI, Fewer Entertainment Ads, $8M Price Tag
TV Watch, Wayne Friedman - Thursday, January 30, 2025
Fewer theatrical movie and streaming platforms will make appearances. The aftereffects ...