- NBCU, Lexus 'Move' Real-Time Ad Campaign, Consumers Help Drive Creative
MediaDailyNews, Wayne Friedman - Wednesday, September 18, 2013
NBCUniversal has struck a deal with automotive brand Lexus for an unusu ...
- Fashionistas, Foodies Draw Most Demand In Mobile RTB Exchange
Online Media Daily, Mark Walsh - Tuesday, September 17, 2013
Flurry jumped into the RTB arena earlier this year with the laun ...
- AdFin Unveils 'Bloomberg Terminal' For Online Media Trading
Online Media Daily, Joe Mandese - Wednesday, September 18, 2013
Wall Street traders have their "Bloomberg terminals" and now Madison Avenue's ha ...
- Lexus Lets Consumers Be Creative: Real-Time Suggestions To Determine Content Of Live Ads
Real-Time Daily, Tyler Loechner - Wednesday, September 18, 2013
Erasing the line between traditional broadcast media and second-screen interactions, NBCUniversal a ...
- 'Dancing With The Stars' Uses Facebook Data To Create Real-Time Buzz
MediaDailyNews, Wayne Friedman - Monday, September 16, 2013
ABC's "Dancing with the Stars" will be the first TV show ...
- Fox News Uses Bing To Share Online Opinions In Real-Time
Online Media Daily, Laurie Sullivan - Monday, September 16, 2013
Bing will allow viewers of the Fox News Channel to share the ...
- The Five Most Popular NFL Teams: What Big Data Can Teach Us about Real-Time Marketing
Real-Time Daily, Assaf Henkin - Tuesday, September 17, 2013
In football, success is often determined not by knowing where the ba ...
- Locaid Releases Mobile Location Campaign Management Platform
Real-Time Daily, Tyler Loechner - Tuesday, September 17, 2013
Locaid, a location-as-a-service company, this morning announced the launch of Locaid Campaign ...
- Forget Pubs, Isn't It Time For An AdConnect?
RTBlog, Joe Mandese - Tuesday, September 17, 2013
PubMatic's move to create a marketplace for publishers to partner and collabora ...
- Tumblr, DataSift Partner For Real-Time And Historic Data
Real-Time Daily, Tyler Loechner - Monday, September 16, 2013
DataSift, a social data platform, this morning announced a partnership with Tumb ...
- How Technology Has Increased Our Access to Information and Answers - Not All of Them Right
Real-Time Daily, Scott Jones - Monday, September 16, 2013
For all of the modern world -- and increasingly in lesser develop ...
- Flurry Appoints Bob Komin As CFO
Real-Time Daily, Tyler Loechner - Monday, September 16, 2013
Flurry, an app advertising and analytics provider that launched a real-time biddi ...
- Netmining: US Media Spend On FBX Up 42%, International Up 195%
Real-Time Daily, Tyler Loechner - Monday, September 16, 2013
Netmining has released an infographic comparing Facebook Exchange (FBX) data from ...
- Rocket Fuel Poised To Take Off Like, Well, A Rocket
Real-Time Daily, Joe Mandese - Monday, September 16, 2013
Rocket Fuel has lived up to its name on Madison Avenue, expandi ...
- Real-Time With JJ Eastwood, GM Of eBay Advertising Australia/New Zealand
RTBlog, Tyler Loechner - Monday, September 16, 2013
While the majority money in programmatic trades hands here in the Unit ...
- Adap.tv Rebrands And Upgrades Buy- And Sell-Side Platforms
Real-Time Daily, Tyler Loechner - Friday, September 13, 2013
Adap.tv today announced that is has rebranded its buy- and sell-side platfor ...
- AdTheorent Closes $4M Round Led By Verizon Investments
Real-Time Daily, Tyler Loechner - Thursday, September 12, 2013
AdTheorent, a real-time bidding (RTB)-enabled mobile ad network, today announced the closi ...
- Mixpo Unveils VideoVerify To Sniff Out Suspicious Campaign Behavior
Real-Time Daily, Tyler Loechner - Thursday, September 12, 2013
Mixpo, a Seattle-based video advertising provider, is expected to today announce VideoVerif ...
- Ad Viewability Registers Online Uptick, Fraud Dips
Online Media Daily, Gavin O'Malley - Wednesday, September 11, 2013
It hasn't been an easy transition, but the Web continues to ...
- Adap.tv Worldwide Publisher Conference Set For Oct. 17 In NYC
Real-Time Daily, Tyler Loechner - Wednesday, September 11, 2013
Adap.tv has announced that their Worldwide Publisher Conference will take place ...
- LiveIntent, MediaMath Partner To Bring Programmatic To Email Ads
Real-Time Daily, Tyler Loechner - Wednesday, September 11, 2013
LiveIntent, a real-time ad platform for email, today announced a partnership wi ...
- Do You Prefer Hybrids, Or Do You Stand Alone? The Ultimate DMP Debate
RTBlog, Tyler Loechner - Wednesday, September 11, 2013
A few weeks ago, I had the chance to speak with Forrester ...
- Facebook Rolls Out Real-Time Tracking
Online Media Daily, Mark Walsh - Monday, September 9, 2013
In its latest bid to rival Twitter as a source of breaki ...
- Livefyre Acquires Storify, Integrates Into StreamHub Platform
Online Media Daily, Gavin O'Malley - Monday, September 9, 2013
Social media software provider Livefyre has acquired publishing services start-up Storify, t ...
- Trapit Unveils Content Marketing Platform
Real-Time Daily, Tyler Loechner - Tuesday, September 10, 2013
Trapit today announced the launch of a content marketing platform dubbed t ...
- GroupM Trading Desk Unveils Programmatic TV Audience Buying, Claims Xaxis TV First To 'Sync' Digital Campaigns With TV Ads
MediaDailyNews, Joe Mandese - Monday, September 9, 2013
GroupM's Xaxis unit, the largest of Madison Avenue's so-called trading desks, th ...
- The Programmatic Post: How Jeff Bezos Will Change The Newspaper
Real-Time Daily, Ben Plomion - Monday, September 9, 2013
What, specifically, will Bezos change at "The Washington Post?" What Bezos c ...
- No Cookies Means (Mostly) Blind Flying
Around the Net in Real-Time, Tyler Loechner - Friday, September 6, 2013
"Programmatic buyers on desktop have many reasons to like real-time bidding (RTB ...
- An Analytics Exec's Do's And Don'ts
Around the Net in Real-Time, Tyler Loechner - Friday, September 6, 2013
ClickZ today posted an article titled, "Real-Time Confessions From an Analytics Executive ...
- This Article Was Generated By A Machine
RTBlog, Joe Mandese and/or Persado - Friday, September 6, 2013
Check this out: you are about to read a story that w ...