Tag results for "real-time"
- RTB Is Overcrowded And ConfusingThe Drum spoke with Joel Christie, online marketing controller, BSkyB, and ask ...
- Easing Pain In The Consumer JourneyWith ever-increasing platforms to manage, marketers are challenged to reach ever-changing person ...
- Online Experience Drives Tourney Participation At Delaware Sports ComplexNear the shores of Rehoboth Beach, Del., stands a premier destination f ...
- Either The Bots Are Buying $4 Bil. Worth Of Goods, Or You've Got Some Explaining To Do...Machines have helped make the buying and selling of inventory easier, b ...
- Heineken Going Real-Time Via Social, MobileMarketing Week has reported that Heineken is putting together "a social med ...
- It's Not All About QuantityAccording to The Drum, Xaxis UK managing director Nicolas Bidon believes th ...
- Hyperbabble Of The Day"[Product] is for data-driven businesses that require blazingly fast real-time analytics ...
- Inneractive, GeoEdge Address "Serious Issue" Of Mobile Ad QualityWhile real-time bidding and automated exchanges have become entrenched in the industr ...
- TV Or Not To Be, Programmatic Trading Is The QuestionMaybe I'm just reading between the lines, but I thought there we ...
- Fraudulent Inventory Costs $400 Mil. A YearAdweek reported today that fraudulent inventory could be costing the online ...
- MediaCom UK Adds Mihalop As Head Of Biddable MediaThe Drum reported today that MediaCom UK appointed Andy Mihalop as he ...
- Eye Tracker Finds Which Ads Actually Stick, Pushes 'Cost-Per-Visual' As New Madison Avenue CurrencyEven as Madison Avenue pushes to raise the bar for ad exposu ...
- [x+1] Updates Origin DMP[x+1] today announced an update to Origin, the company's data management platfo ...
- On The Bridge Of Convenient And CreepyI saw a recent interview with Jonathon Rosen, business development director f ...
- Twitter Is The RTM HotbedThe Drum rounded up the 10 key points from Thusrday's Twitter f ...
- Facebook Graphs Show "Near" Live Info On Data CentersFacebook has launched a live dashboard of its data centers to provi ...
- Unspoken Rules of Mobile Marketing In A CrisisWith real-time marketing, consumers have developed an expectation of, well, real-time marketin ...
- Digital Now 25 Cents Of Every Ad Dollar: Display, Search Still DominateMadison Avenue's media market shares continue to restructure. While television still represen ...
- Klipfolio Partners with Oogst For Real-Time Business AnalyticsReal-time analytics provider Klipfolio this week announced a partnership with online marketi ...
- Velti Brings Mobile Messaging To [x+1]'s DMP[x+1] and Velti have partnered to bring mobile marketing technology to [x+ ...
- Exchange-Based Media Dominate Big Agency Spending: RTB Is Growing Fast, But Still An Also-RanThe other day I wrote about some new data from a varie ...
- Twitter Grabs Onto Real-Time Ad Targeting, Social MarketingTwitter introduced keyword ad targeting Wednesday, based on terms typed into us ...
- The Long Tail: The Land Of Opportunity?A recent article on Adotas suggests that advertisers have yet to sei ...
- The Premise of "Programmatic"Ask 10 different industry ad tech influencers for the definition of "programmati ...
- SpotXchange's Big 2012 Highlights Adoption Of RTBDigital video ad marketplace SpotXchange today announced 69% revenue growth in 201 ...
- Making Real-Time Even Faster With BrightRoll's VideoRTB+Apparently, real-time needed to get a little faster. Video ad platform BrightRol ...
- Trusignal, I-Behavior Partner To Bring Offline Data OnlineBehavioral targeting service provider I-Behavior today announced a partnership with predictive analyti ...
- Smart TVs, Smart AdvertisersIt may take five years or perhaps even longer, but inevitably, sma ...
- Legolas Media Taps Gallagher For SalesLegolas Media today announced the appointment of Brendon Gallagher as executive direct ...
- i2c Engage Offers Real-Time Marketing In Latin AmericaCloud-based payment processing solutions provider i2c has partnered with Aerocash, a payme ...
