- 'Always Above The Fold': Audio Joins The RTB Ranks
Data and Targeting Insider, Steve Smith - Monday, May 6, 2013
Audio RTB is here as one company slips biddable spots into t ...
- ChoiceStream Promotes Bosco To CEO
Real-Time Daily, Tyler Loechner - Monday, May 6, 2013
Eric Bosco has been promoted to CEO of ChoiceStream, the company sa ...
- Twitter Feeds In Email Offer Opportunties To Build Engagement
Real-Time Daily, David Goetzl - Monday, May 6, 2013
Real-time in-box activity has such potential on paper. An Email Insider Summ ...
- Beyond.com Exec: Consider "Relevant Time" For Email Programs
Real-Time Daily, David Goetzl - Monday, May 6, 2013
Beyond.com's Geri Weltz says at the Email Insider Summit that if ...
- Real-Time Inventory Feeds For Shopping To Follow RT Ad Bidding
SearchBlog, Laurie Sullivan - Monday, May 6, 2013
Brands and retail stores are ready. A local inventory feed that enabl ...
- Tracking Tomorrow's YouTube Stars Today
Around the Net in Real-Time, Tyler Loechner - Friday, May 3, 2013
Ad Age reported that Digitas and Outrigger Media have partnered to fi ...
- Programmatic Newcomers Should "Pick A Partner"
Around the Net in Real-Time, Tyler Loechner - Friday, May 3, 2013
Eric Bosco, CEO of ChoiceStream, spoke with Forbes about programmatic advertising, ga ...
- Why RTB Should Be Adopted Now
Around the Net in Real-Time, Tyler Loechner - Friday, May 3, 2013
The Drum gave 10 reasons why RTB is needed as part ...
- Mastering Ad Tech: A Note to Agencies
Real-Time Daily, Jeremy Bloom - Friday, May 3, 2013
In my opinion, the advertising industry can be filled with a l ...
- Cyberplex Changes Name To EQads
Real-Time Daily, Tyler Loechner - Friday, May 3, 2013
Cyberplex, a digital data analytics firm, has changed its name to EQad ...
- Mobile Ads Jump In 1st Q; Presage Rest of Year
Research Brief, Jack Loechner - Friday, May 3, 2013
According to the recently released Mobile Advertising Marketplace Report from MoPub, showcasi ...
- Checking In With The RTB Marketplace
RTBlog, Tyler Loechner - Friday, May 3, 2013
According to data from Rubicon Project's real-time marketplace app, the real-time advertisi ...
- Decoding The Value Of Social Media In Marketing
Marketing Daily, Sargi Mann - Thursday, May 2, 2013
We have never been more connected to people, places, and things th ...
- The Great Pre-Trender: HuffPo Algorithm Identifies News Memes Before They Happen
RTBlog, Joe Mandese - Thursday, May 2, 2013
When we launched this column some months ago, I explained our missi ...
- RTB Can Save Mobile
Around the Net in Real-Time, Tyler Loechner - Wednesday, May 1, 2013
Rubicon Project's Jay Stevens wrote in The Guardian that mobile advertising nee ...
- BrightRoll Report Hints At Big Year For Programmatic
Real-Time Daily, Tyler Loechner - Wednesday, May 1, 2013
Video ad platform BrightRoll today released their annual US Video Advertising Repor ...
- The Problem With Real-Time Marketing On Twitter
RTBlog, Tyler Loechner - Wednesday, May 1, 2013
There are several problems with hashtags, the least of which is h ...
- Social Media: Hubs of Healing
Marketing: Health, Tim Davies - Tuesday, April 30, 2013
The power of social media was realized in full force during t ...
- Value Connected: The Promise Of An Internet of Things
MoBlog, Steve Smith - Tuesday, April 30, 2013
The promise of the Internet of things for marketers is the pow ...
- The S&DP
RTBlog, Joe Mandese - Tuesday, April 30, 2013
There's some revealing language in a status update released by Rubicon Proje ...
- What Local And Hyperlocal Publishers Need
Around the Net in Real-Time, Tyler Loechner - Monday, April 29, 2013
Street Fight today spelled out the implications for local and hyperlocal publishe ...
- Upcoming Challenges In RTB
Around the Net in Real-Time, Tyler Loechner - Monday, April 29, 2013
The Drum today spoke with PubMatic's Duncan Chamberlain, VivaKi's Marco Bertozzi, DataXu ...
- VivaKi Strikes Exclusive 1-Year Deal For Online Video Optimization, Works Like A TV Optimizer
MediaDailyNews, Joe Mandese - Monday, April 29, 2013
In a first-mover play reminiscent of the one it pulled off wi ...
- ABC News Social Soundtracker Dubiously App-ifies The Laugh Track
MoBlog, Steve Smith - Monday, April 29, 2013
ABC News strips down the second-screen experience to a series of emotico ...
- eWayDirect Poll Results Raise Questions Over What "Real-Time Targeting" Means
Real-Time Daily, Tyler Loechner - Monday, April 29, 2013
eWayDirect polled nearly 350 Business to Consumer marketers, two-third of which sa ...
- Xaxis Premium Launches In Canada, Offers Preferred Access To CPAX Inventory
Real-Time Daily, Tyler Loechner - Monday, April 29, 2013
WPP's Xaxis today announced the launch of Xaxis Premium in the Canadi ...
- PubMatic's Huge Q1 Highlights Private Marketplaces
Real-Time Daily, Tyler Loechner - Monday, April 29, 2013
Sales-side platform provider PubMatic today announced their Q1 results, and leading t ...
- Read This Before Google Now Tells You To
Real-Time Daily, Joe Mandese - Monday, April 29, 2013
I've been hearing a lot about Google Now for some time, a ...
- The Race To Zero
RTBlog, Joe Mandese - Monday, April 29, 2013
Some interesting shifts are taking place in the whole paid vs. earned/own ...
- Read This Before Google Now Tells You To
Show Daily, Joe Mandese - Monday, April 29, 2013
I've been hearing a lot about Google New for sometime, and giv ...