- What's Next, Jeeves?
RTBlog, Tyler Loechner - Wednesday, March 6, 2013
TubeMogul today announced that real-time buying of smartphone and tablet interactive vid ...
- The Relationship Between 'Direct' And RTB Buys Explained At Last
Around the Net in Real-Time, Joe Mandese - Tuesday, March 5, 2013
SiteScout Director of Marketing Ratko Vidakovic explains the relationship between buying "direc ...
- How Soon They Forget: Blogger Proclaims Real-Time Marketing Is 'History'
Around the Net in Real-Time, Joe Mandese - Tuesday, March 5, 2013
"Hey, real-time marketing was fun while it lasted, wasn't it," proclaims Huffingt ...
- Voltari Drives Ad Platform For Mobile Auto Ads
Online Media Daily, Fern Siegel - Monday, March 4, 2013
Voltari, which specializes in predictive analytical solutions for targeting mobile consumers, launch ...
- Peppercom Takes 'Innovation Mill' Real-Time
Real-Time Daily, Joe Mandese - Tuesday, March 5, 2013
New York-based PR firm Peppercom is taking its Innovation Mill real-time. T ...
- The 4 Myths of Programmatic
Around the Net in Real-Time, Tyler Loechner - Monday, March 4, 2013
"Programmatic is for remnant inventory." That's the number one myth about programmati ...
- The "Data Arms Race"
Around the Net in Real-Time, Tyler Loechner - Monday, March 4, 2013
In an EContent article answering whether or not data is the n ...
- Leave The Advertising Up To Mother Nature
Around the Net in Real-Time, Tyler Loechner - Monday, March 4, 2013
Google AdWords users can now use WeatherFIT, a platform that can contr ...
- McMahon Spells Out Difference Between Programmatic and RTB
Around the Net in Real-Time, Tyler Loechner - Monday, March 4, 2013
Videology President Tom McMahon spelled out the differences between programmatic and R ...
- TagMan's LEAP Platform Aims To Simplify "Big Data"
Real-Time Daily, Tyler Loechner - Monday, March 4, 2013
Last week, tag management company TagMan launched LEAP, a tag management platfo ...
- DWA Appoints Garner To Director Of New Media
Real-Time Daily, Tyler Loechner - Monday, March 4, 2013
Media planning and buying agency DWA today announced the appointment of Z ...
- DoubleVerify Taps McClunn As CFO
Real-Time Daily, Tyler Loechner - Monday, March 4, 2013
DoubleVerify today announced the appointment of Jack McClunn as chief financial office ...
- Patience Is A Virtue, Even In Real-Time
RTBlog, Tyler Loechner - Monday, March 4, 2013
It's been one month since Oreo brought the term "real-time marketing" in ...
- FBX Has Target Locked on Google
Around the Net in Real-Time, Tyler Loechner - Friday, March 1, 2013
It should come as surprise that the Facebook Exchange (FBX) has i ...
- Brown Exits Federated Media, Battelle Adds CEO Duties
Online Media Daily, Gavin O'Malley - Thursday, February 28, 2013
Federated Media Publishing on Thursday announced the departure of CEO Deanna Brow ...
- Familiar Companies Make AlwaysOn's Top 100 Private Companies List
Real-Time Daily, Tyler Loechner - Friday, March 1, 2013
AlwaysOn Media announced their top 100 private companies for 2013, and ...
- C.A.S.T. Announces Partnership With 01net
Real-Time Daily, Tyler Loechner - Friday, March 1, 2013
Real-time native advertising platform provider C.A.S.T. this week announced a partnership wi ...
- LeadMedia Group Acquires Gamned
Real-Time Daily, Tyler Loechner - Friday, March 1, 2013
LeadMedia Group, a digital marketing services provider, today announced the acquisition ...
- Humans Vs. Machines, Who's Winning?
RTBlog, Tyler Loechner - Friday, March 1, 2013
It's not quite at the "I, Robot" level (yet), but the huma ...
- He May Not Have Invented The Internet, But Al Gore Has A New Algorithm That Could Change The Way You Use It
RTBlog, Joe Mandese - Thursday, February 28, 2013
Fresh off his centimillion dollar deal to sell Current TV to ...
- Digital-Out-Of-Home Gets Smarter, Still Has Hurdles To Clear
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 27, 2013
DOOH ad network Spafax yesterday announced a partnership with PlaceIQ that wi ...
- Rocket Fuel Adds Bostrom As First Woman Board Member
Real-Time Daily, Tyler Loechner - Wednesday, February 27, 2013
Real-time programmatic buying optimizer Rocket Fuel today announced that Sue Bostrom, form ...
- Smart AdServer RTB Platform Coming in April
Real-Time Daily, Tyler Loechner - Wednesday, February 27, 2013
French ad serving solutions provider Smart AdServer has announced a RTB platfo ...
- BrightTag Fuse Taps The 'Cloud' For Real-Time Multichannel Data
Real-Time Daily, Tyler Loechner - Wednesday, February 27, 2013
BrightTag this week announced Fuse, a multichannel real-time data provider. BrightTag see ...
- Real-Time With Rubicon's Stevens And Wexler On The State Of Mobile RTB
RTBlog, Tyler Loechner - Wednesday, February 27, 2013
This week, the Rubicon Project released an infographic representative of mobile R ...
- Real-Time Branding (Race To The Bottom?) Native Advertising Requires Impact and Scale
Real-Time Daily, Skip Brand - Tuesday, February 26, 2013
This past week, I sat down with Sean Cullinane, vp of sal ...
- How Publishers Should Deal With RTB
Around the Net in Real-Time, Tyler Loechner - Monday, February 25, 2013
In a recent article, Adotas explored how publishers should use RTB technologie ...
- "Quality Will Prevail"
Around the Net in Real-Time, Tyler Loechner - Monday, February 25, 2013
AdAge today posted "Five Fast Truths About Real-Time Marketing," starting with numb ...
- [x+1] and UberTags Deal Highlights "Real-Time Decisioning"
Real-Time Daily, Tyler Loechner - Monday, February 25, 2013
Last week, OnlineMediaDaily reported that [x+1] acquired tag management company UberTags, sayin ...
- Yieldex and Adobe Collaborate For Advanced Inventory Management
Real-Time Daily, Tyler Loechner - Monday, February 25, 2013
Yieldex today announced that Adobe AudienceManager has been integrated into Yieldex's Audien ...