- TubeMogul University Goes International; New Website Launches
Real-Time Daily, Tyler Loechner - Monday, February 25, 2013
Real-time video ad buying platform TubeMogul today announced that their user conferenc ...
- Goldman Sachs Analysts "Exceedingly Pleased" With FBX
Real-Time Daily, Tyler Loechner - Monday, February 25, 2013
Today, Goldman Sachs announced in a research note that FBX has be ...
- Optimism Grows For Tech Spending, Less So For Trading Desks
RTBlog, Joe Mandese - Monday, February 25, 2013
Remember the piece we published a few weeks ago on Advertiser Perceptio ...
- FBX Drives Lower CPMs, Web Retargeting More Clicks
Online Media Daily, Mark Walsh - Friday, February 22, 2013
Since formally launching in September, Facebook Exchange, the real-time bidding platform h ...
- Big Data Is The Beginning Of A Means To An End
Real-Time Daily, Claudio Marcus - Friday, February 22, 2013
For most media, marketing, and advertising companies to fully take advantage ...
- Martini Promotes O'Regan to President and CRO
Real-Time Daily, Tyler Loechner - Friday, February 22, 2013
Martini Media has promoted Thomas O'Regan to president and CRO as t ...
- Danckaert Joins agencyQ As CTO
Real-Time Daily, Joe Mandese - Friday, February 22, 2013
Paul Danckaert has joined Washington, DC-based agencyQ as CTO. He was C ...
- Hyberbabble Of The Day
Real-Time Daily, Joe Mandese - Friday, February 22, 2013
"The online advertising sector is growing rapidly and publishers need simple, seamle ...
- Twitter Ads API in Real-Time, Is This The Marketer's Dream?
RTBlog, Tyler Loechner - Friday, February 22, 2013
Twitter this week announced its Twitter Ads API, which opens the do ...
- PubMatic Eyes Singapore Market, Appoints Jonas Overseas
Real-Time Daily, Tyler Loechner - Thursday, February 21, 2013
Sales-side platform PubMatic this week announced the appointment of Rob Jonas ...
- Video RTB Platform 'Virool' Raises $6.62 Mil
Real-Time Daily, Tyler Loechner - Thursday, February 21, 2013
Last week, video ad platform Virool raised $6.62 million in seed mon ...
- LiveRail Adds Arnstein to Lead EMEA Operations
Real-Time Daily, Tyler Loechner - Thursday, February 21, 2013
Online video exchange LiveRail today announced that Yoav Arnstein has joined LiveRa ...
- HStreaming Announces Mobile RTB Platform
Real-Time Daily, Tyler Loechner - Thursday, February 21, 2013
HStreaming, a real-time data analytics provider, today announced a real-time bidding platfo ...
- Will Ad Sales People Be Replaced By Algorithms?
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 20, 2013
Last week, Adotas asked a number of industry veterans - including Geor ...
- RTB Reaching 30% of Online Video Ad Sales
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 20, 2013
Tom McMahon, president of Videology, believes that RTB will soon account f ...
- NYT Announces Real-Time Ad Serving Via Twitter
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 20, 2013
The New York Times Idea Lab has launched Sparking Stories, a technolo ...
- Abode Announces Successful FBX Beta Run, Public Launch
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 20, 2013
CMS Wire reports that after using the Facebook Exchange (FBX) offering throu ...
- WPP's Compete Shifts Search Focus From Intent To Behavior
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
Compete, a Kantar Media company, has introduced Ascend, a tool that optimiz ...
- Denmark Publishers Open Up Inventory For RTB With Rubicon
Real-Time Daily, Tyler Loechner - Wednesday, February 20, 2013
Denmark publishers Politiken, Jyllands-Posten, and Ekstra Bladet have opened up their onli ...
- Automated Print Media Analysis From Media OutReach
Real-Time Daily, Tyler Loechner - Wednesday, February 20, 2013
Media OutReach, a Hong Kong-based media monitoring company, has introduced a real-ti ...
- Switch Unveils Real-Time Measurement For Experiential Marketing
Real-Time Daily, Tyler Loechner - Saturday, February 16, 2013
Experiential marketing agency Switch this week announced the Switch Mobile Reporting To ...
- Real-Time, Even At Half-Time
RTBlog, Joe Mandese - Saturday, February 16, 2013
As far as media events go, there probably hasn't been one mo ...
- How Social Delivers Real-Time Marketing
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 13, 2013
An eMarketer report shows how social signals fuel real-time marketing. The repo ...
- LinkedIn SlideShare Develops Real-Time Tracking Content Analytics
Online Media Daily, Laurie Sullivan - Tuesday, February 12, 2013
In a major shift for marketers that have traditionally waited for result ...
- Did Real-Time Kill Predictive Models?
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 12, 2013
The only thing better for a marketer than anticipating the future behavi ...
- How Publishers Can Get Real About Mobile
Mobile Marketing Daily, Kirk McDonald - Tuesday, February 12, 2013
Optimizing for mobile devices was just table stakes for getting into t ...
- Real-Time Branding: The Automation Challenge For Brands
Real-Time Daily, Ari Bluman - Tuesday, February 12, 2013
An effective rich media ad exchange is in our future -- b ...
- Nanigans Adds Real-Time Mobile Tools For Facebook Ads
Real-Time Daily, Tyler Loechner, Mark Walsh - Monday, February 11, 2013
With more advertising on Facebook shifting to mobile, social media marketing fi ...
- Apigee Unveils Apigee Insights
Real-Time Daily, Tyler Loechner - Tuesday, February 12, 2013
Apigee today launched Apigee Insights, a data analytics platform that uses "bro ...
- Adap.tv's New Technology Could Draw TV Crowd to Online Video
Real-Time Daily, Tyler Loechner - Tuesday, February 12, 2013
Adap.tv last week announced In-Target Audience Optimization, a technology that allows advertise ...