- Bing, Fox Tap Social To Take Pulse Of State Of The Union
Online Media Daily, Laurie Sullivan - Friday, February 8, 2013
Bing will partner with Fox News to bring an interactive experience ...
- Why You Need To Care About Programmatic Premium
Real-Time Daily, Joshua Koran - Monday, February 11, 2013
In our lightning progress toward a programmatic future, we in ad te ...
- Martini Sees 4x Growth In Europe, Cites Programmatic
Real-Time Daily, Tyler Loechner - Monday, February 11, 2013
Premium ad network operator Martini Media this morning announced that revenues f ...
- The Gold In Them Thar Tweets
RTBlog, Joe Mandese - Monday, February 11, 2013
Down here on Captiva Island attending (and blogging) MediaPost's Social Media Insid ...
- Facebook Eyes Showdown With Google With Potential Atlas Deal
Around the Net in Real-Time, Tyler Loechner - Friday, February 8, 2013
Microsoft's Atlas ad-serving product could be acquired by Facebook as soon ...
- X Marks the Spot: Cunningham Joins Gradient X From OpenX
Real-Time Daily, Tyler Loechner - Friday, February 8, 2013
Real-time mobile DSP Gradient X this week named Stephan Cunningham as vi ...
- Google AdWords Update Could Shake Up Mobile RTB
Real-Time Daily, Tyler Loechner - Friday, February 8, 2013
As OnlineMediaDaily reported on February 7, Google has updated AdWords to ...
- Real-Time With Forbes: Mag Touts 'Most Promising' Ad Techers
RTBlog, Tyler Loechner - Friday, February 8, 2013
Forbes released its list of America's Most Promising Companies earlier this wee ...
- Like Oreo, You Can Dunk in the Dark -- Just Not That Often
Social Media Insider, Catharine P. Taylor - Friday, February 8, 2013
It goes to show you how breakthrough Oreo's "You Can Still Du ...
- DNS: An Acronym The Digital Community Can't Live Without
Real-Time Daily, Seth Ulinski - Thursday, February 7, 2013
As an ad tech enthusiast, I have developed an appreciation for h ...
- AOL Pulls Plug On Advertising.com Group, Renames It "AOL Networks'
Online Media Daily, Joe Mandese - Tuesday, February 5, 2013
AOL Tuesday announced that Advertising.com Group has been renamed AOL Networks. A ...
- Yahoo Japan Announces Partnership With AdTruth
Real-Time Daily, Tyler Loechner - Wednesday, February 6, 2013
Yahoo Japan today announced a partnership with AdTruth, a device recognition servic ...
- TubeMogul Raises $1.24 Mil., Enters Japan
Real-Time Daily, Tyler Loechner - Wednesday, February 6, 2013
TubeMogul has raised 100 million Yen ($1.24 million) in financing and h ...
- #SocialTV Lessons From Oreo's Game-Day Win
Marketing Daily, Samuel Rosen - Monday, February 4, 2013
Oreo didn't just air a spot with a fleeting hashtag -- ...
- Agency Trading Desks Lag In Awareness, Understanding
Online Media Daily, Joe Mandese - Tuesday, February 5, 2013
Despite their growing importance in the real-time media trading marketplace, agency tradi ...
- PubMatic Announces Upgraded UI, Increases Transparency
Real-Time Daily, Tyler Loechner - Monday, February 4, 2013
Sales-side digital media platform PubMatic today announced upgrades to their UI, intend ...
- Super Bowl, Other Events Drive Digital Ad Prices Down
Real-Time Daily, Tyler Loechner - Monday, February 4, 2013
While the average Super Bowl XLVII commercial cost nearly $4 million f ...
- Real-Time With Rocket Fuel's Siebelink, Belani
RTBlog, Tyler Loechner - Monday, February 4, 2013
On Monday, real-time digital ad tech company Rocket Fuel released a whi ...
- OpenX, AdTruth Deal Marks New Chapter For Mobile RTB
Real-Time Daily, Tyler Loechner - Monday, February 4, 2013
After announcing a partnership with OpenX Software last week, AdTruth vice preside ...
- Agency Trading Desks Lag In Awareness, Understanding
Real-Time Daily, Joe Mandese - Monday, February 4, 2013
Despite their growing importance in the real-time media trading marketplace, agency tradi ...
- Super Bowl Ads Measured In Relevancy, Audi Parks In Top Spot
Online Media Daily, Laurie Sullivan - Thursday, January 31, 2013
Scoring the value of the Super Bowl XLVII these days comes do ...
- Ripening The Real-Time Vine: 6 Seconds To Marketing Glory
Real-Time Daily, Samuel Rosen - Friday, February 1, 2013
Vine, the new six-second video-sharing app from Twitter, is -- in ...
- RTB Video Growing at 18% Per Month As Display Falls
Real-Time Daily, Tyler Loechner - Friday, February 1, 2013
Using data aggregated from a variety of exchanges, programmatic video ad buyi ...
- Real-Time Valentine: 1 In 3 People Plan To Send E-Cards Instead
Real-Time Daily, Joe Mandese - Friday, February 1, 2013
Thirty-eight percent of Americans plan to send an e-card for Valentine's D ...
- GSI and Ensighten Partner; "Validates" Tag Management, Says Cahill
RTBlog, Tyler Loechner - Friday, February 1, 2013
Earlier this week, GSI Commerce announced a partnership with Ensighten, a real-ti ...
- 'Atlantic' Issues New Rules For Native Ads
Around the Net In Media, Phyllis Fine - Thursday, January 31, 2013
In the wake of its Scientology advertorial controversy, The Atlantic has issu ...
- Edo's Mobile Pay-Per-Performance Marketplace Captures Local Ad Dollars
Online Media Daily, Laurie Sullivan - Wednesday, January 30, 2013
Mobile platform providers have begun to figure out how small, local business ...
- Rubicon Adds Two Top Execs, Points Towards Independence
Real-Time Daily, Tyler Loechner - Wednesday, January 30, 2013
Rubicon Project had added Greg Raifman as president and Todd Tappin ...
- Real-Time (Self) Marketing - Do People Really Want This?
RTBlog, Tyler Loechner - Wednesday, January 30, 2013
Here's an interesting form of real-time media: Real-time resumes. It's called TweetsResum ...
- BAT Taps Branded's Black
Real-Time Daily, Joe Mandese - Tuesday, January 29, 2013
Brand Affinity Technologies this morning named Jennifer Black vice president-marketing and commerc ...