- CiCi's Voted Favorite Pizza Chain
Marketing Daily, Karlene Lukovitz - Tuesday, October 16, 2012
The survey of more than 7,600 U.S. consumers, conducted in August ...
- Tech Savvy Multicultural Customers Force New Media Platforms
Research Brief, Jack Loechner - Wednesday, October 17, 2012
According to an ANA (Association of National Advertisers) member survey, 87% ...
- Viewing On Mobile Tops TV In UK
Around the Net In OMD Europe, Nina Lentini - Monday, October 15, 2012
Fifty-seven percent of UK residents view more content on laptops, tablets a ...
- Store Brands Headed For 30% Share, Report Finds
Marketing Daily, Karlene Lukovitz - Monday, October 15, 2012
Retailer private-label food brands will grow from their current 16% to 1 ...
- Apple Moves Up But Samsung Holds Mobile User Lead
Research Brief, Jack Loechner - Tuesday, October 16, 2012
According to comScore, for the three-month average period ending in August, 2 ...
- One in Four British Kids Ages 9-10 Have Social Profiles
The Social Graf, Erik Sass - Tuesday, October 16, 2012
Although sites like Facebook supposedly prohibit individuals under the age of ...
- Diet Beverage Consumers Up, But Still Just 20%
Marketing Daily, Karlene Lukovitz - Friday, October 12, 2012
Although consumption of diet beverages has been rising, just 20% of t ...
- Rich Media Communicating More Effective
Research Brief, Jack Loechner - Friday, October 12, 2012
According to Celtra's Quarterly Mobile Rich Media Monitor, summarized in part ...
- Effective Ads Marry Message With Impact
Marketing Daily, Karl Greenberg - Wednesday, October 10, 2012
"A memorable commercial is important, but won't be effective if viewers don ...
- Project Reconnect: 5 Learnings On Video
Marketing Daily, Will Gilroy - Thursday, October 11, 2012
Project Reconnect is the World Federation of Advertisers' attempt to create n ...
- Apple Line-Waiters Stoking Their Self-Esteem?
MoBlog, Steve Smith - Thursday, October 11, 2012
Researchers argue that the annual ritual of waiting on endless lines f ...
- 30-60 Sec Video Ads Tops Engagement; 1-2 Minutes Tops Viewing
Research Brief, Jack Loechner - Thursday, October 11, 2012
According to a recent Jun Group study, the vast majority of today ...
- Windows Phone Challenges RIM In Europe
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 9, 2012
Dominic Sunnebo, global consumer insight director at Kantar, claimed the popularity ...
- British Avid Internet Users, Social Site Visitors
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 9, 2012
As many as eight in ten UK Internet users have a profi ...
- Bright Spots Notwithstanding, Marketers Lag In Mobile
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2012
The study finds that only 14% of the 250 global marketers t ...
- Social Media Marketing Trends and Frustrations
Research Brief, Jack Loechner - Wednesday, October 10, 2012
According to the Chief Marketer 2012 Social Marketing Study, polling active marketi ...
- TV-Online Combo Drives Efficiency 17 Times
VidBlog, Daisy Whitney - Wednesday, October 10, 2012
As more marketers ink ad deals for video across all platforms fr ...
- Global Ad Spending Strengthening
Research Brief, Jack Loechner - Tuesday, October 9, 2012
According to the most recent ZenithOptimedia ad expenditure forecast, Global expenditure wi ...
- Pre- and Post-Sale Support Could Curb CE Returns
Marketing Daily, Aaron Baar - Friday, October 5, 2012
Around 18 million consumers returned a consumer electronics product last year, althou ...
- Like It or Leave It
Research Brief, Jack Loechner - Monday, October 8, 2012
According to a recent study by Lab42, 87% of Facebook users s ...
- Marketers Increasing Digital, Mobile Multicultural Efforts
Marketing Daily, Aaron Baar - Thursday, October 4, 2012
As with traditional marketing, multicultural marketers are still concerned with the R ...
- Chipotle Voted Favorite Mexican Chain
Marketing Daily, Karlene Lukovitz - Thursday, October 4, 2012
The survey of more than 7,600 U.S. consumers, conducted in August, fou ...
- Shoppers Slowed Down In September
Marketing Daily, Sarah Mahoney - Thursday, October 4, 2012
Overall, sales at large U.S. chain-stores gained 3.9% in September, compared ...
- Tablets Boost Mobile Shopping Dollars
Research Brief, Jack Loechner - Friday, October 5, 2012
According to a new report by Javelin Strategy & Research, consumers spe ...
- Agency Business Grapples With Procurement Units
MediaDailyNews, David Goetzl - Wednesday, October 3, 2012
Frustration with client procurement departments interested in driving down fees continues ...
- Moods, Modes And Now Motives
Mobile Insider, Steve Smith - Thursday, October 4, 2012
Fascinating new research from BBDO, AOL and InsightNow not only shows th ...
- CEOs See Digital As The Driver
Research Brief, Jack Loechner - Thursday, October 4, 2012
According to Ernst & Young's latest CEO study Opportunity and optimism: H ...
- SMB's Increase or Maintain Mobile Media Advertising
Research Brief, Jack Loechner - Wednesday, October 3, 2012
According to a Borrell Survey of over 1,300 small and medium business ...
- Interbrand Finds Coke Still No. 1 In Value
Around the Net In Brand Marketing, Nina Lentini - Tuesday, October 2, 2012
"We remain very humble that we're in that top spot," said Jose ...
- The Vital African-American Marketplace
Research Brief, Jack Loechner - Tuesday, October 2, 2012
According to a recent Nielsen report "African-Americans: Still Vital, Still Growing," t ...