- NBC Expands Ecommerce Efforts With NBCUniversal Checkout
Television News Daily, Wayne Friedman - Thursday, April 23, 2020
NBCUniversal Checkout will give companies the ability to set up ecommerce busine ...
- Connected TV Video Impressions Continue To Climb, Programmatic CTV Activity Rising
Television News Daily, Wayne Friedman - Thursday, April 23, 2020
Connected TV's 43% share tops mobile video impressions' 39% share for t ...
- Brands Turn To VR Shopping
Around the Net in IoT, Chuck Martin - Thursday, April 23, 2020
To offset losses from physical store closings, some brands are turning ...
- California Residents Sue Amazon For Alleged Price Gouging
Digital News Daily, Wendy Davis - Wednesday, April 22, 2020
Classic action complaint: "As the COVID-19 crisis has escalated, so too ha ...
- COVID-19 Fallout: How Badly It's Shaking Ad Industry Across Regions And Categories
Digital News Daily, Laurie Sullivan - Thursday, April 23, 2020
PubMatic data shows how advertisers have changed their ad spend across k ...
- Retailers Say Personalization Yields Highest ROI
Email Marketing Daily, Ray Schultz - Thursday, April 23, 2020
Most retail brands say advanced personalization achieves ROI of 200% or highe ...
- Victoria's Secret Buyer Says Retailer's COVID-19 Actions Void The Deal
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 23, 2020
Investor said V's Secret decisions "to close its U.S. stores in Marc ...
- Zoella Post For Miss Selfridge Banned By ASA
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
The well-known influencer -- Zoe Sugg or Zoella to her followers ...
- Online Retailer Fashion Nova Settles With FTC Over Refunds, Shipping Delays
Digital News Daily, Wendy Davis - Tuesday, April 21, 2020
The online clothing retailer Fashion Nova has agreed to pay $9.3 milli ...
- Me And My Home: Consumers Turn To The Basics During COVID-19 Confinement
Email Insider, Ray Schultz - Wednesday, April 22, 2020
Home retailers and health/beauty brands are enjoying robust online sales and engagemen ...
- Pandemic Marketing's Consumer Paradox: Force For Good Vs. Exploitation
MediaDailyNews, Joe Mandese - Wednesday, April 22, 2020
Pandemic-related marketing is creating a paradox of perceptions among American consumers, wi ...
- Ad Veterans Wiener, Hofstetter Step In To Lead Profitero
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 21, 2020
Wiener and Hofstetter, whose careers have been in sync for nearly ...
- Neiman Marcus, J.C. Penney Skip Loan Payments
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 20, 2020
Neiman Marcus was already struggling under the burden of a heavy de ...
- Case Study: How A Dry Cleaner Uses Email Marketing
Around the Net in Email, Ray Schultz - Tuesday, April 21, 2020
AYRA Cleaners, a California dry-cleaning chain, uses email to stay in tou ...
- Streaming Consolidation: NBCU's Fandango Snaps Up Walmart's Vudu, As Fox Seals Tubi Deal
Video Insider, Karlene Lukovitz - Tuesday, April 21, 2020
The Vudu acquisition will help Fandango scale up its transactional VOD busine ...
- Walmart, Sam's Club Requires Workers To Wear Masks
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 19, 2020
Walmart and Sam's Club is requiring all employees to wear masks, whi ...
- GroupM's Retail Media Specialist Triad Is Closing Its Doors
Mediapsssst, Richard Whitman - Sunday, April 19, 2020
The company attributed the move to the combined impact of the pandem ...
- People Still Search For Local Businesses, Phone Calls On Rise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 17, 2020
Marketers shouldn't assume local searches have tanked. Data released Friday shows loc ...
- Robotaxis Redeployed To Deliver Groceries To Customers
Connected Thinking, Chuck Martin - Friday, April 17, 2020
Autonomous driving company Pony.ai just announced it's starting a contactless, last-mile delive ...
- With Employee-Sourced Video, Carter's Helps Explain COVID-19 To Kids
Marketing Daily, Sarah Mahoney - Thursday, April 16, 2020
Video aimsto capture the feel of home videos and sweetness of spendi ...
- This Week's IPG 'Floor 9' COVID-19 Podcast: CVS' Norman de Greve; Quicken's Casey Hurbis
MediaDailyNews, Joe Mandese - Friday, April 17, 2020
In the fourth edition of a special COVID-19 series, IPG Media Lab ...
- Michigan Should Revoke Restrictions On Ads By Big-Box Retailers, Industry Argues
PolicyBlog, Wendy Davis - Thursday, April 16, 2020
Six ad industry groups, including the IAB and 4As, are now aski ...
- Stimulus Checks Stimulating Ecommerce, Per Search Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 16, 2020
Several search agencies have begun to see an increase in ecommerce ...
- Saks Fifth Avenue Envisions Post-COVID-19 Retail
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 15, 2020
Saks Fifth Avenue is imagining how its high-end retail stores will lo ...
- Retail Sales Plunge Record 8.7% As Protests Against Stay-At-Home Mount
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 16, 2020
"Sales at clothing stores plunged by more than 50%, while spending ...
- What Retail Sales Trends Mean For Publishers
Publishing Insider, - Thursday, April 16, 2020
News coverage about the U.S. government's retail sales report -- a k ...
- Michigan Governor Urged To Lift Non-Essential Ad Restrictions
Digital News Daily, Wendy Davis - Tuesday, April 14, 2020
The Association of National Advertisers is urging Michigan Governor Gretchen Whitmer ...
- Kroger Taps Tracking Tech To Limit In-Store Traffic
Connected Thinking, Chuck Martin - Tuesday, April 14, 2020
Walmart recently enabled shoppers to use the Walmart Pay app at self-checkou ...
- Walgreens Adds COVID-19 Bot To Telehealth Service
AI & IoT Daily, Chuck Martin - Friday, April 10, 2020
The assessment enables users to check their risks based on CDC guidelin ...
- Costco Gives First Responders Priority Access
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 9, 2020
Move over, seniors, Costco is adding first responders to those who g ...