- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential good ...
- In March Madness, Great Clips Thanks Stylists
Marketing Daily, Sarah Mahoney - Wednesday, March 31, 2021
Spot is running during Final Four coverage, a year after company lo ...
- When Retailers Become Media Sellers
Media Insider, Ted McConnell - Thursday, April 1, 2021
Retailers are looking beyond optimizing their own operations through data, and movi ...
- FlexEngage And Movable Ink Partner On Putting Personalized Content Into E-Receipts
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
The firms hope to provide digital content to email audiences. Vitamin Shop ...
- Retailers Adapt To Resale-Loving Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, March 30, 2021
Almost half -- 48% -- of all Americans shopped resale during t ...
- Albertsons, Google Strike Tech Partnership As Online Shopping Expands Into Search, Maps
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Google's technology uses AI to scan billions of Street View images ...
- Channel Surfing: Consumers Expect Retailers To Meet Them Where They Are
Email Insider, Ray Schultz - Tuesday, March 30, 2021
There has been a big uptick in omnichannel demand over the pa ...
- Former Publicis Media Partnerships Chief Lasky Joins Audio OOH Startup
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Tricia Lasky, a long-term Publicis Media exec who most recently served ...
- Ikea Hires Agency Veteran For Chief Creative Officer
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 28, 2021
After a year of discussions, Ikea has hired agency veteran Linus Karlss ...
- Consumers Reboot, From Brands To Relationships, Data Shows
Performance Marketing Insider, Laurie Sullivan - Monday, March 29, 2021
A Harte Hanks study shows positive attitudes driven by the COVID-19 vacci ...
- Microsoft Taps Suzy For Real-Time Consumer Research, Survey Finds Preference For Minimalism
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 26, 2021
The latest report focuses on behavior and trends in various subjects, includi ...
- Retailers Expect Easter Shopping Surge
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 25, 2021
Consumer confidence is booming thanks to new stimulus checks and positive tren ...
- Senate Bill Requires Transparency About High-Volume, Third-Party Sellers On Online Marketplaces
Email Marketing Daily, Ray Schultz - Friday, March 26, 2021
The INFORM Consumers Act mandates that email addresses and other contact informati ...
- Verizon's Horizons: Consumers Embracing Online Shopping And Technology, Study Shows
Email Insider, Ray Schultz - Thursday, March 25, 2021
The shift to digital has jumped ahead by five to seven year ...
- Lowe's Reflects DIY Trend With Spring Fest Featuring Peloton Star
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 25, 2021
Event includes free curbside Garden-to-Go kits and project inspirations for staycations. ...
- Over A Third Of Retailers Cut Staff Last Year: Report
Email Marketing Daily, Ray Schultz - Wednesday, March 24, 2021
While 36% of retailers surveyed said they cut staff and a sma ...
- NBCU Expanding One Platform Commerce to Facebook And Instagram, Peacock
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The NBCU platform's interactive tools and network of 100-plus retail brands wi ...
- Yahoo Completely Revamps Its Web, Mobile Experiences In Relaunch
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 23, 2021
Yahoo is reimagining and redesigning its web and mobile experiences across ecommerc ...
- Retailer Uses Text And Virtual Appointments To Engage Shoppers
Around the Net in Email, Ray Schultz - Monday, March 22, 2021
Retail apparel brand Henry Rosen is using text messages, web technology a ...
- Yahoo Joins Ecommerce Race With Online Shopping Market
Email Marketing Daily, Ray Schultz - Monday, March 22, 2021
There will be roughly 50 brands to start, including Woo Skin Essentia ...
- In Sales Surprise, Nike Slips
Marketing Daily - Top of the News, Sarah Mahoney - Monday, March 22, 2021
Bottlenecks in its supply chain caught up with Nike, which posted ...
- Ideal Image MedSpas Build Back Better
Brand Insider Podcast, Steve Smith - Friday, March 19, 2021
Do I really look like that? Staring at our imperfect mugs ...
- Wexner, Victoria's Secret Founder, Leaves L Brands
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 19, 2021
While Wexner's exit may seem like the end of an era, Victoria ...
- As Google Makes Core Vital Changes, Which Industries Are Most Prepared?
Performance Marketing Insider, Laurie Sullivan - Friday, March 19, 2021
Google is reportedly set to roll out mobile-first indexing and changes ...
- Dining Out Tops List Of Post-Pandemic Spending Plans
Email Marketing Daily, Ray Schultz - Wednesday, March 17, 2021
Next on the list of planned expenditures are DIY home improvement a ...
- Ikea's Latest Eye Twinkle: The Story Behind The Catalog Podcast
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, March 17, 2021
Della Mathew, executive creative director at Ogilvy New York, tells "Marketing Dail ...
- Why These Markets Attract And Keep Consumers On Sites Longest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 23, 2021
The data is the basis for a report published today by Perficie ...
- Target Launches Mondo Llama Crafts Brand
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 15, 2021
Crafting supplies have been in hot demand during the pandemic, and Targ ...
- 2021 Rising: D2C Emails Pulled Higher Conversion Rates
Email Insider, Ray Schultz - Tuesday, March 16, 2021
Emails also generated higher click-throughs, with mobile devices leading the way, LiveInte ...
- Most Consumers Buying Groceries Online, Will Continue After The Pandemic, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, March 16, 2021
But retailers must provide seamless online experiences that are tailored for mobil ...