- Consumers Value Privacy But Are Still Shopping Online, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, August 17, 2021
Most prefer email for marketing communications, with text a distant second, Treasu ...
- Why This Streaming Platform Could Change How Brands Sell Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 16, 2021
Instead of hosting branded stores selling merchandise to consumers, the ecommerce sto ...
- Walmart U.S. Media Account Returns To Publicis Groupe
MAD, Steve McClellan - Friday, August 13, 2021
Walmart has confirmed the results of a six-month review process for t ...
- Report: Product Attributes More Important Than Brand Names
CPG Insider, Steve Ellwanger - Friday, August 13, 2021
Hartman Senior Vice President Shelley Balanko explains why it's not just t ...
- Don't Be A Zero: What Winning Ecommerce Sites Hope To Improve
Email Insider, Ray Schultz - Friday, August 13, 2021
As brands look to increase customer satisfaction and average order value, Winne ...
- The Holidays Are Humming: Small Retail Businesses Gear Up With Email
Email Insider, Ray Schultz - Thursday, August 12, 2021
Small businesses are already preparing for the holidays, but are challenged ...
- BrightEdge Creates Next-Gen SEO Engine To Meet Demands Of Each Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
BrightEdge on Wednesday announced the release of a new engine, a sui ...
- Albertsons Names Former Best Buy Exec As President
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 10, 2021
Albertsons Cos. has hired a retail transformation expert as its next preside ...
- Instagram Shop Tab Ad Test Demonstrates Changes In Ecommerce
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 11, 2021
Instagram reportedly is testing ads in Shop that can include one ima ...
- Fetch Rewards Platform Expands Reach, Debuts OOH Ads
Marketing Daily, Steve Ellwanger - Monday, August 9, 2021
In one spot, a young couple uses power tools in "innovative y ...
- State Bags Debuts Affordable Back-To-School Line At Target
D2C Insider, Sarah Mahoney - Monday, August 9, 2021
The company, launched to help New York City's underprivileged kids is channeli ...
- Fall Fashion Is Here. Neiman Marcus Aims To Re-Introduce Us
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 9, 2021
Apparel spending has come roaring back. But those changes mean fashion-forward shoppe ...
- Best Buy Signs On To Criteo's Retail Media Network
Performance Marketing Insider, Laurie Sullivan - Monday, August 9, 2021
Best Buy, a longstanding Criteo customer, has signed on to use t ...
- Key Category Projections Reveal Mixed Recovery For 2021-22
Research Intelligencer, Joe Mandese - Monday, August 9, 2021
Transportation and tourism, one of the categories most severely disrupted in 20 ...
- Ready Or Not, COVID-19 Variants Create Hybrid Early Holiday Shopping Model
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 6, 2021
This holiday season, like last year, is sure to look different wi ...
- Kroger Inks Ghost Kitchen Partnership
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 5, 2021
Kroger is teaming up with ghost kitchen operator Kitchen United to off ...
- Title Nine Apparel Company Donates $1M To Women's Soccer Team
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 5, 2021
Missy Park, the founder of Title Nine, a California-based apparel company, w ...
- Why Stores Send So Many Emails To Customers
Around the Net in Email, Ray Schultz - Friday, August 6, 2021
Consumers may be wondering why retail stores send them so many email ...
- Study: More Than Half Of America Using Retail Health Services
Marketing Daily - Top of the News, Sarah Mahoney - Friday, August 6, 2021
Use of in-store clinics for screening, vaccinations, routine visits has been trendi ...
- Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing
Performance Marketing Insider, Laurie Sullivan - Friday, August 6, 2021
Businesses will soon need "labels" for directories and on search engines ...
- Ikea Releases Meatball-Scented Candle
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 4, 2021
Ikea is paying tribute to one of its best-selling food items wi ...
- Bluecore Raises $125 Million In Series E Funding
Around the Net in Email, Ray Schultz - Thursday, August 5, 2021
Marketing technology company Bluecore has raised $125 million in Series E fundin ...
- Retailers, Consumers Find Avoiding Amazon Increasingly Difficult
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 5, 2021
Ella Wynn didn't buy anything from Amazon. Still, an Amazon box turn ...
- Sephora Blends Black Beauty Trends Into Brand Campaign
Marketing Daily, Sarah Mahoney - Wednesday, August 4, 2021
"We wanted people to see that many trends in the beauty indust ...
- Former Facebook Ad Chief Carolyn Everson Becomes Instacart's President, Will Oversee Ad Biz
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 4, 2021
The move increases women's leadership roles to 55% at Instacart and pu ...
- Amazon Shows How 'Prime Changes Everything'
Marketing Daily, Tanya Gazdik - Monday, August 2, 2021
If she'd had a Prime Membership, Rapunzel could have simply ordered ...
- Amid COVID Uncertainty, Starbucks Brews Rising Sales
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, August 3, 2021
In Q3, the cold category represented 74% of beverage sales-up 10 percenta ...
- Hitting Speed Bumps, Amazon's Growth Is A Little Less Dazzling
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 30, 2021
Amazon's failure to meet Wall Street predictions for the first time ...
- Rising Ad Prices: What They Really Mean For Brands
Performance Marketing Insider, Laurie Sullivan - Monday, August 2, 2021
CPC and CPM impressions in Q2 2021 fluctuated widely on most platform ...
- American Eagle, GapKids Say Individualism Is In For Back-To-School
Marketing Daily, Sarah Mahoney - Thursday, July 29, 2021
Both campaigns focus on kids' pent-up eagerness to get back on t ...