- In Search For New Ad Dollars, NCM Taps Cash Machines -- Literally
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2021
National CineMedia is tapping into cash machines literally, in its latest diversificati ...
- Ikea Turns Catalog Into Podcast, Audiobook
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 14, 2021
Ikea has done away with its huge paper catalog, a move previous ...
- How Cookies Crumble At Some Of The Largest Companies
Data & Programmatic Insider, Laurie Sullivan - Monday, March 15, 2021
Some companies will become opportunists, or disrupters and pioneers. Some like Be ...
- Retail Picture Brightens As America Warms To Vaccines
Marketing Daily - Top of the News, Sarah Mahoney - Monday, March 15, 2021
About 50% of those in a new survey say they intend ...
- Ulta CEO Stepping Down
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 11, 2021
Ulta Chief Executive Officer Mary Dillon is stepping down in June aft ...
- With Jolt Of Color, Macy's Looks To A Brighter Spring
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 12, 2021
Macy's hopes a bright, high-energy spring campaign can put shoppers in t ...
- Lowe's Out To Stoke Hometown Pride With $10M Birthday Gift
Marketing Daily, Sarah Mahoney - Wednesday, March 10, 2021
The DIY giant is launching a contest called 100 Hometowns, encouraging tow ...
- Baseball, Here We Come: Dick's Record Results Hint At Stronger Spring
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, March 10, 2021
The retailer's net sales reached $3.13 billion, an increase of 19.8% compar ...
- For TheRealReal, Physical Stores Maximize Marketing
D2C Insider, Sarah Mahoney - Monday, March 8, 2021
Stores encourage people to jump into the luxury consignment game, bringing ...
- Consumers Want Personalization, Especially Those With High Incomes, Study Says
Email Marketing Daily, Ray Schultz - Monday, March 8, 2021
Amazon scores highest in customer satisfaction, followed by Etsy and Adidas, Liveclick ...
- Tiny Apple Stores Are Opening Inside Target
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 4, 2021
Target and Apple spent months designing the dedicated Apple areas, which ...
- Consumers Frustrated With The Online Shopping Experience, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 5, 2021
Email teams have to deal with challenges of the online service ga ...
- Fashionistas Swooning Over H&M's Simone Rocha Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 4, 2021
H&M says pastoral beauty of the campaign is just what the mask-wea ...
- Sephora Tops Retail Personalization Brand Index For Fourth Year
Email Insider, Ray Schultz - Thursday, March 4, 2021
Sephora earned this with omnichannel personalization, user engagement and new at-home personaliz ...
- Nordstrom, Still Limping, Adds Tonal Fitness To Stores
Marketing Daily, Sarah Mahoney - Wednesday, March 3, 2021
Tonal sells wall-mounted connected fitness devices, priced around $3,000. Its backers inclu ...
- 3 Ways To Build On AR's Growing Momentum
Marketing Insider, Bianca Borrero--Barreras - Thursday, March 4, 2021
For one, embrace the technology, as 5G networks help generate more robu ...
- Data Shows How Emotional Connections Fuel Consumer Loyalty
Performance Marketing Insider, Laurie Sullivan - Thursday, March 4, 2021
A massive 81% of consumers want to form relationships with brands, whi ...
- Sephora Plans Huge Expansion
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 2, 2021
Sephora is embarking on the largest store expansion plan in its 21-ye ...
- Jack in the Box Names GNC's Ostrom CMO
Marketing Daily, Ray Schultz - Wednesday, March 3, 2021
Ostrom has also served as Chief Brand Officer for General Nutrition Cent ...
- Smart Digital Strategies Boost Target, Kohl's
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, March 3, 2021
Target is so bullish on what lies ahead that it announced ...
- Instacart Raises Millions To Accelerate Advertising And Retail Marketing Services
Search & Performance Marketing Daily, Joe Mandese - Tuesday, March 2, 2021
Few services benefited more from the COVID-19 pandemic in 2020 than onli ...
- Spending Your Way Out Of A Pandemic
Email Insider, Ray Schultz - Tuesday, March 2, 2021
Many brands are increasing their digital budgets after a mixed year ...
- Dodge Opens Amazon Storefront
Marketing Daily, Tanya Gazdik - Monday, March 1, 2021
Social links at the bottom of the shop's home page allow fa ...
- GoDaddy Digs Deeper Into Ecommerce With Poynt In Its Back Pocket
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 2, 2021
GoDaddy spent most of 2020 into this year heavily investing in wa ...
- Etsy, Wayfair Gains Prove There's Growth After COVID-19
Marketing Daily, Sarah Mahoney - Friday, February 26, 2021
"Wayfair is cementing its reputation as the leading online home goods retailer ...
- Best Buy --- Bye Bye?
Media Insider, Steven Rosenbaum - Monday, March 1, 2021
Anyone who's bought a consumer electronics product recently knows that buying fr ...
- With Next 'Generation Good,' Gap Seeks New Ways To Extend Social
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 26, 2021
For campaign, "we looked to cast a collective of individuals taking action ...
- Madewell, Issa Rae Launch Spring Campaign
Marketing Daily, Sarah Mahoney - Wednesday, February 24, 2021
The actress, best known for HBO's hit "Insecure," stars in the campaig ...
- Pinterest Makes Bets On Augmented Reality
Performance Marketing Insider, Laurie Sullivan - Thursday, February 25, 2021
Pinterest should continue to benefit from online searches and interactions that previous ...
- Google To Remove Showcase Shopping Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Showcase Shopping ad groups will be removed and will stop serving a ...