- Equestrian Brand Kerrits Drives D2C Boom With Email
Around the Net in Email, Ray Schultz - Tuesday, February 23, 2021
Equestrian specialty brand Kerrits has grown its D2C business by 150%, in part wi ...
- Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
In Searchmetrics' ranking, fashion and apparel brands were among the losers. ...
- Retail Renaissance: Brands Share Outlook For 2021
Email Insider, Ray Schultz - Monday, February 22, 2021
Sales were up for most retailers in 2020. And brands are planni ...
- Vendor Email Compromise Fraud Is Surging, Study Finds
Email Marketing Daily, Ray Schultz - Friday, February 19, 2021
Firms face an 82% increase in the likelihood of SolarWinds-style vendor ema ...
- The $15-An-Hour-Furor: Walmart Dives In
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 19, 2021
Half of its hourly workforce, or about 730,000 associates, will earn $ ...
- Trade Desk Surges 48% In Q4, Cites Walmart, CTV, Unified ID For Future Growth
MediaDailyNews, Joe Mandese - Friday, February 19, 2021
The Trade Desk said its revenues grew 48% in Q4 and 2 ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Performance Marketing Insider, Laurie Sullivan - Friday, February 19, 2021
Nearly a year into quarantine, people continue to search on Google f ...
- H&M Faces Russian Probe Over Customs Duties
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 17, 2021
H&M’s Russian division allegedly failed to report some license fees it pa ...
- Date Night? 'Shark Tank'? Lowe's Promos Get Creative
Marketing Daily, Sarah Mahoney - Thursday, February 18, 2021
A Valentine's Day sweepstakes called "Night of Lowemance" gave couples the chan ...
- The Great Rebundling: Should Shopify Buy FedEx?
Media Insider, Dave Morgan - Thursday, February 18, 2021
Who will be next to try to tame -- or own ...
- Target Names New CMO
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 16, 2021
Cara Sylvester has been promoted to executive vice president and chief marketi ...
- Zenreach Hires Nitin Duggal As Chief Product Officer
Marketing Daily, Ray Schultz - Wednesday, February 17, 2021
Duggal joins Zenreach after serving as chief product officer at Affinity. ...
- ByteDance Reportedly Calls Off Oracle, Walmart Deal
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 15, 2021
TikTok's parent company ByteDance reportedly shelved its deal with Oracle and Walma ...
- Church's Chicken Draws Higher Conversions With Digital Upgrade
Email Marketing Daily, Ray Schultz - Monday, February 15, 2021
Church's Chicken says it pulled a 77% spike in delivery sales, a ...
- Hypersonix And Relationshop Partner On Shopper Journey Platform
Digital News Daily, Ray Schultz - Friday, February 12, 2021
The arrangement will help clients provide personalized digital experiences, the firms ...
- Lululemon's Wellness Index Says Gen Z Is Hurting
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 12, 2021
Report is latest move to establish itself as a wellness authority, staki ...
- Retail Sales Grew, Especially Online, In January: Mastercard
Marketing Daily, Ray Schultz - Thursday, February 4, 2021
Momentum from the holiday season and stimulus payments drove growth in t ...
- P&G, Walmart Make Big Plastic-Reduction Moves
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, February 11, 2021
P&G just introduced refillable antiperspirant cases for both Old Spice and Secre ...
- Valentine's Day Purchases Driven By Four Behavioral Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
NetElixir forecasts the average Valentine's Day order value to reach $185, ...
- Foursquare Expands Data Partnerships As COVID-19 Forces Brands To Localize Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
With different lockdown rules in every state, brands must localize messages bas ...
- Bluecore Unveils New Digital Ad Service
Email Marketing Daily, Ray Schultz - Tuesday, February 9, 2021
Bluecore Advertise Joins the email tool Bluecore Communicate in the firm's chann ...
- Klaviyo Integrates Merchant Service With Salesforce Commerce Cloud
Email Marketing Daily, Ray Schultz - Tuesday, February 9, 2021
The new arrangement will help brands serve personalized experiences in multiple channel ...
- Text Is Catching On With Retail Marketers
Around the Net in Email, Ray Schultz - Monday, February 8, 2021
Consumers will soon be getting more text messages from retailers. Here’s ...
- Ready To Get Dressed? Kohl's And Nordstrom See Brighter Skies Ahead
Marketing Daily, Sarah Mahoney - Friday, February 5, 2021
Nordstrom has rolled out new digital-first strategy in its top 10 market ...
- Mobile Fraud And Bots Peak During Economic Slowdown: Study
Digital News Daily, Ray Schultz - Friday, February 5, 2021
Fraud artists also have greater access to consumer data, LexisNexis Risk Solutio ...
- Klarna Enlists Maya Rudolph For First Super Bowl Spot
Marketing Daily, Tanya Gazdik - Wednesday, February 3, 2021
The European fintech's presence in the Super Bowl comes on the hee ...
- IBM Testing Artificial Intelligence To Predict The Success Of Future Products
Data & Programmatic Insider, Laurie Sullivan - Monday, February 1, 2021
IBM has begun testing the use of data, analytics and AI ...
- Robinhood Records Rising National TV Ad Spend
Television News Daily, Wayne Friedman - Friday, January 29, 2021
The biggest-spending networks for Robinhood in the last 30 days are ESP ...
- Conde Nast Plans To Open 'Allure' Store In New York City
Publishers Daily, - Thursday, January 28, 2021
The product selection will match editorial themes in 'Allure,' including its "Be ...
- Walmart Sets Sights On Building A Top-10 Advertising Platform, Rebrands Media Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 28, 2021
The focus turns to ecommerce targeted ads on Walmart.com and the Walma ...