- TelevisaUnivision Sees 10% Q2 Ad Growth, Launches ViX+ Streamer
Television News Daily, Wayne Friedman - Tuesday, July 26, 2022
TelevisaUnivision witnessed strong Q2 growth in U.S. ad revenue to $447.7 millio ...
- Creators Can Now Earn Ad Revenue From Licensed Music In Facebook Videos
Digital News Daily, Colin Kirkland - Monday, July 25, 2022
The new Music Revenue Sharing initiative will invite creators on Facebook ...
- NFL+ Launches, League Saw A 14% Rise In 2021-22 TV Ad Revenue
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The NFL launches NFL+ today, as the NFL posted another TV ...
- Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next
Television News Daily, Wayne Friedman - Friday, July 22, 2022
A downturn in the economy could drive a 9.6% decline in ...
- IPG Latest Holding Company To Boost Full-Year Growth Outlook After Strong First Half
MAD, Steve McClellan - Thursday, July 21, 2022
IPG is the third ad holding group this week to upgrade i ...
- Publicis Groupe Reports Record First Half Performance, Raises Full-Year Growth Guidance
MAD, Steve McClellan - Thursday, July 21, 2022
The firm said Thursday it expects organic growth this year to ...
- Netflix Tries New Approach To Paid Service Sharing, As Q2 Results Offer Some Relief
Digital News Daily, Karlene Lukovitz - Wednesday, July 20, 2022
Netflix is now openly acknowledging trying various tactics to curb free passwo ...
- Omnicom Stock Price Surges On Strong Q2 Earnings Report
MAD, Steve McClellan - Tuesday, July 19, 2022
Organic revenue growth (which factors out currency and M&A impact) remained stro ...
- Desktop Ad-Blocking Creeps Up, PageFair Reports
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 19, 2022
Blockthrough, a firm that helps publishers recover ad revenue otherwise lost ...
- Netflix Names Microsoft As Partner For Its Low-Priced, Ad-Supported Option
Television News Daily, Wayne Friedman - Wednesday, July 13, 2022
"Microsoft offered the flexibility to innovate over time on both the technolo ...
- Linear TV Ad Revenue Will Take A Big Hit, Streaming Still Growing: BofA
Television News Daily, Wayne Friedman - Monday, July 11, 2022
"It is our expectation total advertising budgets would decline modestly with streaming/advertisi ...
- 'Thor: Love And Thunder' Pumps Disney
MediaDailyNews, Wayne Friedman - Sunday, July 10, 2022
The "Thor" franchise continues the trend of surpassing the previous editions wh ...
- Nexstar Tops All TV Station Groups In 2021 Revenue, Up 10% From 2020
Television News Daily, Wayne Friedman - Thursday, July 7, 2022
While Nexstar led all TV station groups in annual revenue, its ...
- Martech Marches On: What Brands Hope To Do In Three To Five Years
Email Insider, Ray Schultz - Wednesday, July 6, 2022
Customer lifetime value will take its rightful place as a leading metri ...
- Horizon Acquires Revenue Enablement Institute, Launches Data-Driven B2B Unit
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2022
Horizon tapped long-time B2B marketing exec Chris Hummel to run its n ...
- Universal's 'Minions: The Rise of Gru' Soars To New July 4 Weekend Record
MediaDailyNews, Wayne Friedman - Monday, July 4, 2022
"Minions" dominated national TV theatrical marketing in the last 2 weeks, drivi ...
- CTV 'Upfront' Soars 35% To $6.41 Billion
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
CTV ad revenues are expected to rise another 35% to $8.14 billi ...
- 'Elvis' Struts To Pre-July 4 Weekend With $30.5M Opening, Ties With 'Top Gun'
MediaDailyNews, Wayne Friedman - Sunday, June 26, 2022
"Elvis" surged to the top of the North American theatrical ranking, ti ...
- TelevisaUnivision Posts 'Double-Digit' Upfront Volume Growth
Television News Daily, Wayne Friedman - Monday, June 27, 2022
TelevisaUnivision had its best result in seven years, with "high single digi ...
- Netflix Forecast To Hit $1.2B, Disney+ $1.8B In Advertising By 2025
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
"We expect Disney+ to monetize U.S. advertising at a faster pace th ...
- Smartify Media Partners With Samsung, Helps SMBs Generate Ad Revenue From DOOH Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
The program allows businesses to gain incremental, recurring revenue from digital advertisin ...
- CTV Upfront Ad Spending To Rise 35% To $6.41B This Year: eMarketer
Television News Daily, Wayne Friedman - Thursday, June 2, 2022
One-third of the projected $18.9 billion in CTV and streaming ad reven ...
- Average Order Value For Affiliate Sales Rose 18% In April
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 2, 2022
The latest Retail Affiliate Marketing Sales Index measures gross merchandise sales direct ...
- Netflix's Early Password-Sharing Crackdown Tests Termed 'A Mess'
Digital News Daily, Karlene Lukovitz - Wednesday, June 1, 2022
Lack of communication clarity and differing enforcement and fee policies have alrea ...
- Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
MoffettNathanson Research projects that the major four U.S. broadcast networks will si ...
- Netflix Could Hit 19M U.S. Subs For Ad-Supported Option -- Potential $3B In Yearly Ad Revenue
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
For a new ad-supported option, Netflix could hit levels near Hulu's ...
- Legacy Media Stocks Pulled Down By Snap's Ad Warning
MediaDailyNews, Wayne Friedman - Tuesday, May 24, 2022
Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-bas ...
- 'Slight Recession' Weighing On Internet Stocks, Per Analyst Firm
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 25, 2022
Baird Capital Analysts late Tuesday lowered stock estimates for a majority ...
- Snap CEO Warns Of Further And Faster Deterioration, Citing Economy And Privacy
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 24, 2022
"The macroeconomic environment has deteriorated further and faster than anticipated," Snap C ...
- National TV Scatter Spending Down 32% Vs. 4 Years Ago
Television News Daily, Wayne Friedman - Thursday, May 19, 2022
Upfront TV ad spending is mostly flat vs. four years ago ...