- Data Shows AI Influencing Holiday Shopping As Consumers Spend Less
MediaDailyNews, Laurie Sullivan - Wednesday, October 22, 2025
Three separate reports from PayPal, Deloitte and Measure Protocol show how ...
- Albertsons Can Fuel Performance With Travel Loyalty Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 24, 2025
Loyalty has its place in performance advertising and marketing, but this ...
- Roblox To Reward Creators For Attracting Players
MediaDailyNews, Colin Kirkland - Tuesday, June 24, 2025
Roblox will reward creators for persuading players to partake in and retu ...
- AI Shopping Assistant Links Cashback Rewards Programs
MediaDailyNews, Laurie Sullivan - Wednesday, June 25, 2025
Consumers can interact with product suggestions from Gemini, Copilot, ChatGPT, Claude a ...
- McDonald's To Offer Customers Snapchat+ Subscriptions
MediaDailyNews, Colin Kirkland - Tuesday, June 10, 2025
Snapchat is inviting customers to exchange their MyMcDonald's Rewards points for ...
- Loyalty For Sale: Consumers Want Cashback And Free Shipping
Email Insider, Ray Schultz - Tuesday, May 13, 2025
Email is by far the preferred messaging channel, Dotdigital reports. ...
- Snap's New Affiliate Program Looks To Boost Ad Biz
MediaDailyNews, Colin Kirkland - Monday, April 28, 2025
To boost its ad business, Snapchat is offering marketers, creators and publishe ...
- Discord: New Quests Ads Align With Gaming-First Audience
MediaDailyNews, Colin Kirkland - Wednesday, April 2, 2025
At IAB's gaming ads-focused Playfronts, Discord's SVP of Product Peter Sellis shar ...
- Discord To Launch Video Ads On Mobile
MediaDailyNews, Colin Kirkland - Thursday, March 20, 2025
Discord is bringing video ads to mobile devices starting in June 202 ...
- Wildfire Systems Launches 'Distributed' Commerce Network
Performance Marketing Insider, Laurie Sullivan - Monday, February 3, 2025
Tristan Barnum, CMO at Wildfire, said the commerce network enables brands ...
- Price Delight: Free Shipping, Discounts Motivate People To Opt In To Emails
Email Insider, Ray Schultz - Thursday, January 30, 2025
Gen Z is least likely to be persuaded to opt in f ...
- NFL Highlights Christmas Day Games Via New Roblox Launch
MediaDailyNews, Colin Kirkland - Tuesday, December 17, 2024
Starting Dec. 17, Roblox users can enter Netflix's "Nextworld" and "NFL Univer ...
- The Ads -- Er, I Mean, Games -- People Play
Planning & Buying Insider, Joe Mandese - Wednesday, August 28, 2024
The just-released "State of Games Media Buying" report shows the "playable ad ...
- Instacart's Latest Partner Will Deliver Digital Coupons To Shoppers
MediaDailyNews, Laurie Sullivan - Thursday, August 15, 2024
Ibotta becomes Instacart's third-party coupon provider on its platform for all eligib ...
- Chick-fil-A Offers Rewards, Merchandise For Consumers Who 'Eat Mor Chikin'
Marketing Daily, Teresa Buyikian - Tuesday, July 23, 2024
The mischievous bovines are back to promote their favorite brand with n ...
- Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program
MediaDailyNews, Colin Kirkland - Monday, July 1, 2024
The virtual experience in Roblox features virtual rides and a token-based mixed-reali ...
- The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
Media 3.0, Joe Mandese - Friday, May 10, 2024
Social app WeAre8 is extending its consumer ad revenue-sharing model to t ...
- IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement Standard
MediaDailyNews, Colin Kirkland - Tuesday, April 23, 2024
The IAB and MRC guidelines account for interactive and immersive formats a ...
- Hilton Launches Hotel In Paris Hilton's Roblox World, Offers Real-Life Rewards
MediaDailyNews, Colin Kirkland - Thursday, January 25, 2024
The campaign - Hilton's first foray into the metaverse - will laun ...
- AR NFT Platform Expands Collectibles, Perks For Moviegoers
MediaDailyNews, Colin Kirkland - Wednesday, December 20, 2023
AR platform Really, which gives film enthusiasts digital collectible movie tickets a ...
- Cher To Promote New Holiday Album In The Metaverse
Marketing Daily, Colin Kirkland - Friday, December 8, 2023
Cher will take a virtual form in Harmony Hills, Warner Music's brand ...
- TikTok Further Expands Creator Effects Rewards Program
MediaDailyNews, Colin Kirkland - Friday, October 13, 2023
To boost augmented-reality engagement, TikTok is expanding its Creator Effect Rewards progr ...
- Reddit Redesigns 'Gold' System, Offers Creators USD For Internet Points
MediaDailyNews, Colin Kirkland - Monday, September 25, 2023
As part of its new contributor program, Reddit is pledging to awa ...
- Redbox Expands Rewards To Streaming Transactions
MediaDailyNews, Karlene Lukovitz - Tuesday, August 29, 2023
Perks members now get points for rentals, purchases through Redbox's streaming ap ...
- Snap's New Rewards Program Pays AR Lens Creators Cash
Digital News Daily, Colin Kirkland - Wednesday, August 2, 2023
Snapchat has launched a Lens Creator Reward program that will "celebrate t ...
- Wildfire Monetizes Commerce Transactions Through Gen AI Engine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
Wildfire has built technology that monetizes ecommerce transactions driven by generative ...
- Building Brand Advocacy via Loyalty Programs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Keeping customers engaged with your brand is a key to future succes ...
- TikTok Will Pay Creators To Create Video Ads For Brand Challenges
Digital News Daily, Colin Kirkland - Tuesday, June 27, 2023
TikTok has announced a new in-app feature being tested with select bran ...
- Makers of 'Pokemon Go' Offer Players In-Game Brand Rewards Via AR Ad Format
Digital News Daily, Colin Kirkland - Monday, June 19, 2023
At the Cannes Lions Festival of Creativity on Monday, Niantic launched "Reward ...
- Shopping Trends Report Shows Change In Spending Behavior In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
Wildfire Systems, a fintech platform that powers reward programs, and research fi ...