- Roku Tests Dynamic Linear TV Ad Insertion
Digital News Daily, Karlene Lukovitz - Wednesday, April 6, 2022
AMC, Crown Media, Discovery and Paramount have signed on for DLA, repor ...
- Premium Streamers' Downloads Rise Among Big Distributors, 'Churn' Grows
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The percentage of households subscribing directly from OTT providers' sites declined fr ...
- Consolidation Coming To Smart TV OS World - Is That What Advertisers Want?
TV Watch, Wayne Friedman - Monday, March 14, 2022
"I think it's inevitable that there's going to be consolidation around ...
- Apple, Ford, Dell, As Well As DirecTV and Roku, Join Russian Retreat
Digital News Daily, Karlene Lukovitz - Wednesday, March 2, 2022
DirecTV dropped RT America, the sister network to Russia Today, and Ro ...
- Roku Starts 'Watermarking' Ad Technology To Deter Streaming, CTV Fraud
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Roku Advertising Watermark will help advertisers and publishers verify the authenticity ...
- More TV Movie Content, Money Needed: Can Streaming Companies Like Roku Keep Pace?
TV Watch, Wayne Friedman - Tuesday, February 22, 2022
After years of unimpeachable growth, analysts believe Roku could be slowing do ...
- Roku Misses Revenue Estimates, Active Accounts Rise To 60.1M
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
Supply-chain issues hit Roku hard, impacting its ad business and TV s ...
- Roku Dominates Amazon Fire TV In Q4 Streaming Share In North America: Conviva
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
Roku and Amazon Fire TV claim near parity with U.S. monthly acti ...
- FASTs Are Gaining Speed - Though Viewers Are Getting Pickier Even About Free Streamers
Advanced TV Insider, Karlene Lukovitz - Friday, January 28, 2022
In Q4 alone, FAST penetration increased by 4.9 percentage points, making ...
- Roku Adds On-Screen Navigation Feature To Attract More Live TV Viewers
Television News Daily, Wayne Friedman - Tuesday, January 11, 2022
Roku is bringing a "Live TV Zone" tool to its onscreen navigat ...
- Will Roku Follow Netflix's Path Or Something Else?
TV Watch, Wayne Friedman - Tuesday, January 11, 2022
Analysts think digital media companies and streamers could overtake Roku. Its sto ...
- Roku Head Of Marketing Talks About Plans For 2022
Data & Programmatic Insider, Laurie Sullivan - Monday, January 10, 2022
Roku's licensing deals with smart TV manufacturers have helped it maintain ...
- Roku Platform Chief Scott Rosenberg Steps Down
Digital News Daily, Karlene Lukovitz - Monday, January 10, 2022
Rosenberg, who was instrumental in launching the Roku Channel and building i ...
- Global Spend On Streamers Forecast To Hit $200 Billion In 2025
Television News Daily, Wayne Friedman - Thursday, December 16, 2021
Competitors to Netflix are racing to outspend the subscription video-on-demand service. ...
- Roku To Be Acquired In 2022, Predicts Researcher
Digital News Daily, Karlene Lukovitz - Tuesday, December 14, 2021
Roku would benefit from merging with a large company already well-established internationall ...
- Deal Resolves Long Standoff, Keeping YouTube, YouTube TV On Roku Devices
Digital News Daily, Karlene Lukovitz - Wednesday, December 8, 2021
The deal between the largest OTT platform and second-largest app averts ...
- Are Roku's Rivals Coming? The Market Thinks So
TV Watch, Wayne Friedman - Wednesday, November 24, 2021
For many consumers, having a more primary service for the bulk ...
- Roku Seeks To Boost Ads By Developing 50 New Originals
Digital News Daily, Karlene Lukovitz - Monday, November 22, 2021
The company, which saw its stock drop after it lowered its 20 ...
- CTV Ad Platforms Forecast To Grow To $14.44 Billion, Hulu With Leading Share
Television News Daily, Wayne Friedman - Thursday, October 28, 2021
This year's CTV business will grow 38%, eMarketer says. Hulu is project ...
- Nielsen Strikes Digital Ratings Deal With Roku
Television News Daily, Wayne Friedman - Tuesday, October 26, 2021
Nielsen says the deal with its digital content ratings service will all ...
- Google: YouTube To Exit New Roku Devices As Of Dec. 9
Digital News Daily, Karlene Lukovitz - Friday, October 22, 2021
YouTube TV was already off of new Roku devices as a resu ...
- ClixTV Launches, AVOD Wants To Reinvent Entertainment Experience
TV Watch, Fern Siegel - Tuesday, October 12, 2021
The streamer showcases thousands of trailers for streaming series, movies and spor ...
- Roku's New TV Marketing Pushes Easy Streaming
TV Watch, Wayne Friedman - Friday, October 1, 2021
Yes, it's got a library and the "OK" push is good. B ...
- Sports And News TV Viewing Grows On Streaming Platforms
Television News Daily, Wayne Friedman - Thursday, September 9, 2021
A study found 42% of viewers watch some sports via streaming service ...
- Streaming Ad Views Up 50% In First Half Of 2021
Television News Daily, Wayne Friedman - Wednesday, August 25, 2021
CTV devices accounted for 60% of total digital video ad views. FreeWhe ...
- Charter, Roku End Long Spectrum TV App Standoff
Digital News Daily, Karlene Lukovitz - Wednesday, August 18, 2021
But Roku's nearly four-month standoff with Google, blocking any new installations ...
- TV Network Scheduling Executives Calculate New Episode Math
TV Watch, Wayne Friedman - Tuesday, August 17, 2021
Broadcast TV network executives compete with premium streaming platforms -- including tho ...
- Roku, Netflix Get Reality Check In Pandemic Aftermath
TV Watch, Wayne Friedman - Monday, August 9, 2021
Even with dings from Wall Street, they still made out OK. ...
- Fandango's Vudu Signs With Roku, Becomes Movie, TV Ecommerce Store
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
NBCU's digital entertainment network Fandango will combine two popular movie/TV streaming servic ...
- Spirits Companies Grey Goose, Maker's Mark Debut Branded Video Series
Marketing Daily, Les Luchter - Monday, July 26, 2021
Maker's Mark's "The Show Next Door" features comedian and actor Randall Pa ...