- How To Optimize Return On AVOD Spend? Roku Offers Points To Consider
Advanced TV Insider, Karlene Lukovitz - Friday, June 25, 2021
Content quality is crucial, but other factors are just as important ...
- Comcast Working On Smart TVs, Mulling Roku Buy, Other Streaming Expansion Options: Report
Digital News Daily, Karlene Lukovitz - Thursday, June 24, 2021
CEO Brian Roberts is also reportedly prepared to increase spending on conte ...
- Roku Claims Viewership Success With Quibi-Acquired 'Originals'
Digital News Daily, Karlene Lukovitz - Monday, June 21, 2021
In the two weeks following The Roku Channel's debut of some ...
- Scripps Bows Statewide OTT News Network For Florida
Digital News Daily, Karlene Lukovitz - Wednesday, June 16, 2021
The network will air real-time reporting from Scripps' six local TV statio ...
- Android TV's Growth Looks To Be Outpacing Roku, Amazon Fire TV
Advanced TV Insider, Karlene Lukovitz - Friday, June 11, 2021
According to new Google Play Store data, the YouTube app for Andro ...
- AVOD/Connected TV Ascendancy May Save Traditional TV
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
AVOD platforms in the first quarter of 2021 hit $1.26 billion ...
- Roku Channel Fattens Content With First Streaming Rights To Saban Films
Digital News Daily, Karlene Lukovitz - Friday, May 28, 2021
This is Roku's first pay-one window licensing agreement. ...
- Pixalate Debuts CTV-Mobile 'Trust Index'
Television News Daily, Wayne Friedman - Monday, May 24, 2021
The "Publisher Trust Index" uses algorithms to measure metrics, including brand safet ...
- Google's Android TV Reaches 80 Million Active Devices, Surpassing Roku, Amazon
Digital News Daily, Karlene Lukovitz - Wednesday, May 19, 2021
That number appears to put Google past the last reported totals f ...
- Roku To Release Some Quibi Shows On May 20
Digital News Daily, Karlene Lukovitz - Friday, May 14, 2021
30 of the 75-plus original shows acquired from Quibi, rebranded as Ro ...
- Roku Calls Google 'Unchecked Monopolist' After Google Offers YouTube TV App Workaround
Digital News Daily, Karlene Lukovitz - Monday, May 10, 2021
Google has now introduced a feature that lets Roku users access YouTu ...
- Roku's Ad Business Up Sharply, 2.4M Active Accounts Added To Total 53.6M
Television News Daily, Wayne Friedman - Friday, May 7, 2021
"Ad spending by major agency holding companies with Roku more than double ...
- CTV Ad Impressions Up: Roku, Amazon Score Q1 Strong Gains
Television News Daily, Wayne Friedman - Tuesday, May 4, 2021
Roku rose 71% in CTV advertising impressions to 48 billion, while Amaz ...
- Roku/YouTube TV Contract Expires, But Roku Continues Access For Existing Subscribers
Digital News Daily, Karlene Lukovitz - Friday, April 30, 2021
Roku has removed YouTube TV from its channel store, but says ...
- Roku May Lose YouTube TV, Accuses Google Of Anticompetitive Behavior
Digital News Daily, Karlene Lukovitz - Monday, April 26, 2021
Carriage disputes, long the bane of MVPDs, have infiltrated streaming -- a ...
- Roku Rebrands Quibi Content As 'Roku Originals'
Digital News Daily, Karlene Lukovitz - Thursday, April 22, 2021
Roku said the name will also be used for future original programmi ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming Rises
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
CBS ran 74 national TV spots in the game, totaling an estimat ...
- Roku To Acquire Nielsen's Advanced Video Advertising Business, Expand Addressable TV Footprint
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
Combining Nielsen's dynamic ad insertion and ACR tech with Roku's ad te ...
- Roku Q4 Revenue Spikes 58%, Sees Higher Ad Sales
Television News Daily, Wayne Friedman - Friday, February 19, 2021
Roku said it saw "more than doubling" of ad impressions and increas ...
- Most Top Roku, Amazon Fire Apps Now Use IAB's Mobile Programmatic Fraud-Fighting Spec
Digital News Daily, Karlene Lukovitz - Friday, February 19, 2021
80% of the top 500 and 94% of the top 100 Ro ...
- Roku Q4 Ad Revenue Soars, But Company Says Buyers' Linear Habit Remains Obstacle
Digital News Daily, Karlene Lukovitz - Friday, February 19, 2021
Roku's platform revenue, driven by Roku Channel advertising, leapt 81% in ...
- Roku To Produce Original Shows, Films
Digital News Daily, Karlene Lukovitz - Wednesday, February 17, 2021
With aggressive advertising growth a core part of its strategy, Roku appea ...
- Super Bowl Stats: Cleveland, Denver Score Tops In Streaming Game
Television News Daily, Wayne Friedman - Friday, February 12, 2021
CBS says total national TV viewing from streaming/digital platforms climbed 65% vers ...
- Super Bowl Streams At 20% For CTV Device Owners, Sports Wagering Higher
Television News Daily, Wayne Friedman - Monday, February 8, 2021
Co-viewing of the big game dipped 20%, according to TVision, to 1 ...
- Roku Expectations: Big Ad Revs Mean More Opportunity For Brands In Connected TV
TV Watch, Wayne Friedman - Tuesday, January 26, 2021
In more than 50 million homes, Roku looks to effectively replace t ...
- Roku Buys Exclusive Rights to Quibi Library, Will Stream Content Free
Digital News Daily, Karlene Lukovitz - Friday, January 8, 2021
Roku, which reportedly paid signficantly under $100 million for limited-time exclusive righ ...
- Roku Hits 51.2M Active Monthly Users In December, Streaming Hours Rise 55%
Television News Daily, Wayne Friedman - Wednesday, January 6, 2021
Roku says total streaming hours in 2020 grew to a massive 58 ...
- Roku Close To Deal To Acquire Quibi Content: Report
Digital News Daily, Karlene Lukovitz - Monday, January 4, 2021
Acquiring rights to Quibi's content library would advance Roku's push into conte ...
- CTV Will Rise To $8.11B In 2020, Soar To $11.36B In 2021: eMarketer
Television News Daily, Wayne Friedman - Wednesday, December 23, 2020
Total CTV advertising will soar 27% to $8.11 billion in 2020, accordi ...
- HBO Max Added To Roku Streaming Platform, Following Amazon Fire TV Deal
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
HBO Max can be downloaded from the Roku channel store starting De ...