- New York Media, ' 'Forbes' Tap New Heads Of Sales
Publishers Daily, Sara Guaglione - Friday, November 2, 2018
David Spiegel is joining New York Media after serving as Chief Reven ...
- Mediafly Acquires Alinean, Adds B2B Sales Enablement Tools
Email Marketing Daily, Ray Schultz - Thursday, October 25, 2018
Mediafly will gain interactive B2B sales tools, including TCO/ROI calculators, with t ...
- Study: Brands Are Turning Away From Gated Content And Web Forms
Email Insider, Ray Schultz - Wednesday, October 24, 2018
Too many firms still rely on forms and slow follow-up emails ...
- Chobani Shows How To D2C When You're Not D2C
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Chobani works with one partner very closely. By doing so, it mitigat ...
- A&W Tracks Cost Per Visit With Mobile Targeting
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Once you've gone from thinking brand awareness is enough to really measuri ...
- $800 Billion For Sales Training
Research Brief, Jack Loechner - Thursday, October 18, 2018
In the U.S. alone, companies spend $15 billion each year training sal ...
- B2B Salespeople Rely On Tech, But Remain Siloed: LinkedIn
Around the Net in Email, Ray Schultz - Wednesday, October 17, 2018
Sales people are too siloed when it comes to data collection, althou ...
- NBCU Ad Sales Promotes Molen, Marshall To President
Television News Daily, Wayne Friedman - Monday, October 15, 2018
Laura Molen and Mark Marshall will be presidents of NBCUniversal Advertising Sal ...
- Disney Revamps All Its Advertising Businesses, Impacts TV Networks And Digital Properties
Television News Daily, Wayne Friedman - Friday, September 28, 2018
The integrated ad sales organization will be structured into three areas: sale ...
- MDC Partners Explores Possible Sale
MAD, Larissa Faw - Friday, September 21, 2018
MDC Partners is searching for a successor CEO, as well as reviewi ...
- Emotional Sales
Research Brief, Jack Loechner - Thursday, September 20, 2018
Rejection is one of the most painful of all human experiences. A ...
- Openprise Debuts Automated Sales And Marketing Tool For Microsoft
Email Marketing Daily, Ray Schultz - Tuesday, September 11, 2018
The new tool from Openprise automates manual sales processes for Microsoft Dynam ...
- Mondelez's New CEO Unveils Plan To Make Snacking Right
Marketing Daily - Top of the News, Thom Forbes - Monday, September 10, 2018
The plan calls for driving sales through boosting investment in e-commerce, refreshi ...
- Vox Media Restructures Sales Team
Publishers Daily, Melynda Fuller - Friday, August 31, 2018
The company's ad sales team would be split into two. Those ...
- Wine Sales To Grow At 6% Per Year; 80% Now Consumed At Home
Marketing Daily, Karlene Lukovitz - Wednesday, August 8, 2018
Millennials and Gen Xers upped their share of wine consumption by ...
- Online Search For Autos Holds Steady, Despite Expected Sales Drop
Marketing Daily, Tanya Gazdik - Wednesday, August 1, 2018
Buyer interest for new Crossover/SUVs is down 1.4 percentage points year-over-year, sa ...
- Discovery Revamps Networks, Hires New Ad Execs
Television News Daily, Wayne Friedman - Friday, July 20, 2018
After completing its upfront sales deals for next year -- following i ...
- Univision Explores Sale Of Fusion Media, Which Houses Gizmodo Group
Publishers Daily, Sara Guaglione - Monday, July 9, 2018
Univision Communications Inc. is reportedly exploring the sale of Fusion Media Grou ...
- Lincoln Navigator Attracts Younger, Tech-Savvy Consumers
Marketing Daily, Tanya Gazdik - Monday, June 11, 2018
"As a brand, we're committed to offering advanced technology that makes t ...
- Sales Reps Say They Spend Too Much Time On Email
Email Marketing Daily, Ray Schultz - Wednesday, May 23, 2018
Is inbox management preventing salespeople from selling? Yes -- that and oth ...
- Kia Launches Summer Sales Event Sans Gimmicks
Marketing Daily, Tanya Gazdik - Wednesday, May 23, 2018
Traditional sales techniques - free donuts and showrooms stuffed floor-to-ceiling with balloo ...
- Coca-Cola, Colgate Top World's Most-Purchased FMCG Brands
Marketing Daily, Karlene Lukovitz - Friday, May 18, 2018
Just 17 global FMCG brands were chosen by consumers 1 billion ...
- Conde Nast Taps Scott Saperstein As VP, Video Sales
Publishers Daily, Melynda Fuller - Tuesday, May 8, 2018
Formerly vice president of new business development and client strategy at Viaco ...
- Hyundai's Pilot Digital Marketing Program Yields Results
Marketing Daily, Tanya Gazdik - Monday, May 7, 2018
"This synergistic effort impacts all of our dealers across the country ...
- April Auto Sales Decline With GM Sales Estimated
Marketing Daily, Tanya Gazdik - Wednesday, May 2, 2018
Fiat Chrysler Automobiles reported a 5% increase compared with sales in Apr ...
- 'The Economist' Combines Sales, Circulation Teams
Publishers Daily, Sara Guaglione - Friday, April 13, 2018
The combined teams will be called the Publisher Team. The circulation divisi ...
- Developers Can Build Custom Email Widgets With New Salesforce Tool
Email Marketing Daily, Jess Nelson - Friday, March 30, 2018
Salesforce is introducing new tools to the Salesforce Marketing Cloud Email Stud ...
- Meredith Corp. Shakes Up Sales, Marketing Structure Of Former Time Inc Titles
Publishers Daily, Sara Guaglione - Tuesday, March 27, 2018
Meredith Corp. wants to prioritize selling ads based on individual titles. No ...
- Kevin Craig Tapped As Director, Newspaper Relations For AMG/Parade
Publishers Daily, Sara Guaglione - Tuesday, March 27, 2018
In his new role, Craig will oversee AMG/Parade's relationships with more th ...
- Honda Enlists IndyCar's James Hinchcliffe For Sales Campaign
Marketing Daily, Tanya Gazdik - Friday, March 16, 2018
"No one else in the auto industry can speak to such ...