- Volkswagen Supports Teachers During Sales Event
Marketing Daily, Tanya Gazdik - Tuesday, July 9, 2019
Volkswagen announced a new direction for the brand last month built arou ...
- Interview: IAB's New SVP, Marketing, Member Investment
Digital News Daily, Karlene Lukovitz - Monday, July 1, 2019
Sheryl Goldstein has background in ad sales at Yahoo, AOL and About.co ...
- Auto Dealers Need To Employ Active Listening
Marketing Daily, Tanya Gazdik - Friday, June 28, 2019
Consumers are calling much later in the purchase process, so handling inbou ...
- The (Continuing) Importance Of Brand
Media Insider, Maarten Albarda - Friday, June 28, 2019
Brand power is awesome, yet most marketers focus on on the ba ...
- Forbes Media's Investors Explore Sale Of Magazine, Websites
Publishing Insider, - Thursday, June 20, 2019
The Asian investors who bought 'Forbes' five years ago are reportedly looki ...
- Publishers Position, Package PMPs For Competition
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
Jennifer Sun, Associate Director, Product, Programmatic Advertising for DotDash, explains her approa ...
- Selling the PMP Value Proposition
Show Daily, Nina Lentini - Friday, June 14, 2019
"DSPs were first to realize they had to fight more to w ...
- GateHouse Media Undergoes Second Layoff Round In 2019, 'W' Nears Sale
Publishers Daily, Sara Guaglione - Friday, May 24, 2019
The current cuts hit at least 37 local newsrooms. The company l ...
- Cirrus Names Piket As VP Of Revenue
Email Marketing Daily, Ray Schultz - Tuesday, May 7, 2019
Sean Piket, the founder of Sales Integrity, has mostly served growing te ...
- Transparency For Leads In Open Exchange Boosts Publisher Count Past 500
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 22, 2019
Open exchange PX provides marketers with insights about the leads they us ...
- AMI Puts 'National Enquirer' Up for Sale, Said To Be In Talks With Buyer
Publishers Daily, Melynda Fuller - Thursday, April 11, 2019
American Media Inc. made the decision to sell the 'National Enquirer' aft ...
- Thousands Of Amazon Employees Ask Jeff Bezos To Take Action On Climate Change
Digital News Daily, Laurie Sullivan - Wednesday, April 10, 2019
About 3,500 Amazon employees signed the petition asking CEO Jeff Bezos ...
- IAB Rolls Out Training Programs As Low Unemployment Rates Persist
Digital News Daily, Laurie Sullivan - Tuesday, April 9, 2019
The low unemployment rate contributes to the challenge of finding and retaini ...
- A+E Networks Leans Into Star Power, President Bush, To Pitch Marketers
Television News Daily, Alex Weprin - Thursday, March 28, 2019
A+E revealed new extensions of the History brand at its upfront, includi ...
- RadioOne-Reach Media Promotes Rahmani To SVP, National, Network Sales
MediaDailyNews, Fern Siegel - Monday, March 11, 2019
The new title expands Rahmani's responsibilities for sales, partnerships and sponsorships f ...
- Kraft Heinz: Latest Poster Child For CPGs' Conundrums
CPG Insider, Karlene Lukovitz - Monday, March 4, 2019
Slashing costs without sufficient growth investment won't work for food or oth ...
- Tribune Publishing Taps Digital Agency Ntooitive As Business Intelligence Provider
Publishers Daily, Sara Guaglione - Friday, February 22, 2019
As a platform vendor, Ntooitive will help Tribune with various sorts ...
- Digital Agency Raises OpenConnect's Profile
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The team is basically the entire marketing department for OpenConnect. It manag ...
- NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'
Television News Daily, Wayne Friedman - Friday, February 8, 2019
The guarantee was based on U.S. box-office results, where the movie earn ...
- Dos Equis Adds More Equis To One-Up Millennial Males
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The releases ramped up ahead of the holiday, supported by both "Fun ...
- AT&T Improves Post-Hurricane Sentiment On Puerto Rico
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The communication strategy included TV spots, live integrations, print, digital advertising, soci ...
- Phone Calls Outpace Email In Auto Buying, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, January 24, 2019
The personal touch produces stronger conversions than email messages, Marchex finds. ...
- NBC's Winter To Head Fox Sports Ad Sales
Television News Daily, Wayne Friedman - Thursday, January 17, 2019
Winter will be head of sports ad sales for the new F ...
- Clarification: Charting Sales, Revenue Growth For 'Politico'
Publishers Daily, Sara Guaglione - Wednesday, January 9, 2019
By the close of 2019, Politico will have grown its sales te ...
- Apple Q1 Sales Forecast Revised Downward
Digital News Daily, Gavin O'Malley - Thursday, January 3, 2019
CEO Tim Cook blames slowing iPhone sales in China for the disappointi ...
- Trusted Media Brands Names Boland VP, National Corporate Sales
Publishers Daily, Fern Siegel - Wednesday, December 26, 2018
Based in New York, Boland was previously with Fine Cooking Media. Duri ...
- Videolicious Rolls Out B2B Video Automation Tools
Digital News Daily, Alex Weprin - Thursday, December 20, 2018
Automated videos won't be replacing the automation technology elsewhere in the funne ...
- Apple's iPhone Records Flat Sales In Q3
Digital News Daily, Gavin O'Malley - Tuesday, December 4, 2018
A new report from Gartner puts iPhones sales growth at about . ...
- Cumulus Media Offers More Ad Guarantees For Marketers
MediaDailyNews, Wayne Friedman - Tuesday, November 13, 2018
In what is believed to be a first for the industry, Cumul ...
- Wingstop Sees High Response, ROI, Sales In 4/20 Campaign
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
On Hulu, they ran four 15-second units across a program, each o ...