- PathFactory And 6sense Partner To Help B2B Sales Teams
Email Marketing Daily, Ray Schultz - Thursday, January 23, 2020
The arrangement will help account-based marketers identify accounts interested in buying. ...
- Ecommerce Holiday Haul: Sales Grew By Double Digits
Email Insider, Ray Schultz - Thursday, December 26, 2019
Overall growth was dwarfed by online sales, according to Mastercard SpendingPulse. ...
- Survey: Social Media Will Be Leading Marketing Channel by 2029
Research Intelligencer, - Friday, December 20, 2019
While 14% of surveyed digital commerce leaders consider social commerce the mo ...
- Fox Promotes Ad Executives, Expands Sports Advertising Sales
Television News Daily, Wayne Friedman - Tuesday, December 17, 2019
Fox has promoted Michael Falco to executive vice president, revenue management a ...
- New Email Strategy Spikes Salvation Army Donations
MediaPost Connect, Nina Lentini - Friday, December 6, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Salvation Army Donations Spike Upon New Email Strategy
The MediaPost Cases, Nina Lentini - Tuesday, December 3, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Hyundai Leading The Way For Black Friday
Drive Time, Tanya Gazdik - Monday, November 25, 2019
Other auto brands on the Black Friday leaderboard, according to Captify, a ...
- Salesforce Debuts New Data Suite To Provide Single View Of Customer
Digital News Daily, Ray Schultz - Tuesday, November 19, 2019
Customer 360 Truth provides a universal Salesforce ID for each customer, t ...
- The Great American Love Affair: B2B Sales And Marketing
Email Insider, Ray Schultz - Monday, October 28, 2019
Sales and marketing are well aligned in most companies -- but th ...
- Verizon Media Explores Sale Of 'HuffPost'
Publishers Daily, Melynda Fuller - Monday, October 21, 2019
The move to sell is another step in Verizon Media's pull ba ...
- Cheetos Leverages Social Data To Reward Asteroids Fans
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
What's more, the data helped predict where the highest demand would ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
People were invited to use emojis on Twitter to pair the chi ...
- SugarCRM Offers New Data Integration Service For Sales Reps
Email Marketing Daily, Ray Schultz - Friday, September 27, 2019
Sugar Connect serves data to sales reps when they are communicating wi ...
- 'BuzzFeed,' Group Nine Media, Insider To Form Video Ad Sales Alliance
Publishers Daily, Melynda Fuller - Tuesday, September 24, 2019
The yet unnamed group plans to sell advertising across each company's website ...
- DiscoverOrg Rebrands As ZoomInfo, Offers New B2B Data Platform
Email Marketing Daily, Ray Schultz - Wednesday, September 11, 2019
One new feature, resulting from the recent NeverBounce acquisition, is email validatio ...
- IHOP Turns Itself Inside Out To Call Attention To Its Burgers
The MediaPost Cases, Nina Lentini - Tuesday, September 10, 2019
To get America to pay attention to its launch, and to pro ...
- Labor Day Auto Sales Specials Likely To Continue
Drive Time, Tanya Gazdik - Tuesday, September 3, 2019
New vehicle sales in August look a little healthier than usual than ...
- Automakers Increase TV Spending Prior To Labor Day
Marketing Daily, Tanya Gazdik - Monday, September 2, 2019
Digital advertising has become a growing part of auto companies' media plan ...
- Jack Link's Beefs Up Media Buys; Awareness Jumps
The MediaPost Cases, Nina Lentini - Wednesday, August 28, 2019
CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had l ...
- Comcast Spotlight Taps Former Google Exec As VP, National Sales
Digital News Daily, Karlene Lukovitz - Thursday, August 22, 2019
Melanie Hamilton will spearhead sales strategy across holding companies, independent agencies. She ...
- Tribune Publishing Taps Randy Novak To Lead National Sales
Publishers Daily, Melynda Fuller - Wednesday, August 21, 2019
Novak has worked in many media roles on both the client a ...
- WowYow Teams With iMedia, Boosts eCPM By 23%
Publishers Daily, Melynda Fuller - Friday, August 16, 2019
iMedia Audiences has direct placement access to thousands of sites, billions ...
- Subaru Encourage Reading, Reaches Forester SUV Milestone
Marketing Daily, Tanya Gazdik - Tuesday, August 13, 2019
Consumers are invited to visit participating Subaru retailers throughout August to ha ...
- McClatchy Boosts Ad Sales Team, Names New Heads of Strategic Sales, Revenue Operations
Publishers Daily, Melynda Fuller - Thursday, August 1, 2019
The newly introduced channel structure at McClatchy moves its advertising operation aw ...
- Stuck In The Funnel: Email Works Best Only In the Middle
Email Insider, Ray Schultz - Wednesday, July 31, 2019
Moving leads through the funnel is no easy thing. Most firms ha ...
- Chorus Integrates B2B Sales Tech With HubSpot CRM
Email Marketing Daily, Ray Schultz - Friday, July 19, 2019
The company's platform is also now integrated with Amazon Connect and ShoreT ...
- Snap Inc. Extends Sales Partnership With Baidu
Mobile Insider, Gavin O'Malley - Thursday, July 18, 2019
Advertisers purchasing media through Baidu now have access to all of Snapchat ...
- Media Sales: Don't Overlook The Human Connection
Media Insider, Cory Treffiletti - Wednesday, July 17, 2019
I really wish that connecting to me on LinkedIn were not t ...
- Who Does Prime Day Really Benefit?
Marketing Daily, Travis Johnson - Friday, July 12, 2019
The devices that sell the most on Prime Day are usually Amazon ...
- Amazon's Prime Day Deals Include $1.50 Magazine Subscriptions
Publishing Insider, - Thursday, July 11, 2019
Amazon's Prime Day shopping event includes zillions of announced markdowns, including 8 ...