- Triblio Offers New Tool For Automating ABM Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, October 6, 2020
The new service helps brands unify the buyer across sales and marketi ...
- Conversion Therapy: Firms Struggle To Get Leads Through The Funnel
Email Insider, Ray Schultz - Wednesday, September 30, 2020
Only 12% are very satisfied with their lead conversion capabilities, Ascend2 a ...
- Multichannel Head Scratcher: Email Is First in Use, Fourth In Effectiveness
Email Insider, Ray Schultz - Friday, September 18, 2020
Most B2B marketers are using multiple channels, and those that do s ...
- Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, September 18, 2020
Commerce Signals has launched a tracker to help marketers understand where consume ...
- Boardroom Insiders Adds Data Features To B2B Sales Platform
Email Marketing Daily, Ray Schultz - Monday, September 14, 2020
The company has also named Marcus Hermens as vice president of market ...
- Car Shoppers Change What They Are 'Googling'
Drive Time, Tanya Gazdik - Monday, August 24, 2020
The top Google keywords and phrases include deferred payments, financial incentives a ...
- New ClearSlide Feature Helps Teams Email Prospects At The Right Time
Email Marketing Daily, Ray Schultz - Thursday, August 20, 2020
Also being offered is a Spam Checker that helps emails land ...
- B2B Buyers Have Cut Budgets And Vendor Engagement, Study Says
Email Marketing Daily, Ray Schultz - Monday, July 27, 2020
Firms are reducing their reliance on vendors during the downturn, and ma ...
- ABM Snapshot: Budgets Were Rising As Pandemic Took Hold
Email Insider, Ray Schultz - Wednesday, July 22, 2020
B2B companies with mature ABM programs spend 39% of their marketing budge ...
- Automotive TV Spending Down 37% Year-Over-Year In June, But Up From May
Drive Time, Tanya Gazdik - Monday, July 6, 2020
"Automakers that weren't big spenders last June appear to be powering t ...
- RollWorks Debuts Tool For Tracking B2B Buyer Intent
Email Marketing Daily, Ray Schultz - Wednesday, July 1, 2020
Sellers receive alerts in Salesforce and daily email reports based on websi ...
- Ford Plans Social Media Debut Of F-150 Pickup
Drive Time, Tanya Gazdik - Monday, June 22, 2020
Eighty-two percent of truck owners would give up streaming services for ...
- 'Infiniti Now' Shifts Messaging, Acknowledges 'New Normal'
Marketing Daily, Tanya Gazdik - Sunday, May 31, 2020
The pandemic has broadened the set of considerations from consumers, Infiniti's Ph ...
- ActiveCampaign Upgrades Email Capabilities In App
Email Marketing Daily, Ray Schultz - Friday, May 29, 2020
ActiveCampaign has enhanced its mobile marketing app to allow businesses to r ...
- AdLarge Extends Partnership With Podcaster Ashley Flowers
Publishers Daily, Sara Guaglione - Tuesday, May 26, 2020
AdLarge is supporting the expansion of Audiochuck, a podcast network founded ...
- Groove Lands $12 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Friday, May 8, 2020
Capital One Ventures joined the funding round after trying Groove's ABM platfo ...
- Surprising Link Found Between Ransomware, Purchase Behavior And Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
A study suggests that one in four consumers will abandon a produ ...
- Big Agencies Put Less Stock In 'Sales' As A Metric For Measuring ROI Than Smaller Shops Or Clients
MediaDailyNews, Joe Mandese - Friday, April 24, 2020
When it comes to key performance indicators used to evaluate advertising RO ...
- Automakers, Dealers Continue To Adjust
Drive Time, Tanya Gazdik - Monday, April 20, 2020
Some plants are being used to make ventilators and face shields ...
- What Retail Sales Trends Mean For Publishers
Publishing Insider, - Thursday, April 16, 2020
News coverage about the U.S. government's retail sales report -- a k ...
- Mimecast Appoints Bradon Rogers As SVP, Global Sales Engineering
Email Marketing Daily, Ray Schultz - Tuesday, April 14, 2020
Bradon Rogers will manage Mimecast's sales and engineering teams worldwide. ...
- UJET Integrates Sales Platform With Salesforce Sales Cloud
Email Marketing Daily, Ray Schultz - Tuesday, April 7, 2020
The integration will allow B2B sales teams to convert leads and mana ...
- Kia Renews 'Great Unknowns' Scholarship Program
Marketing Daily, Tanya Gazdik - Thursday, April 2, 2020
Kia has not yet introduced creative that acknowledges the pandemic, unlike oth ...
- ActiveCampaign Adds B2B Targeting, Automation Tools
Email Marketing Daily, Ray Schultz - Wednesday, April 1, 2020
Sales teams can reach out to clients based on email, website a ...
- Auto Shopping Falls To Lowest Level In 6 Years
Marketing Daily, Tanya Gazdik - Tuesday, March 24, 2020
March 2020 automotive sales -- and beyond -- are in for so ...
- Sales And Marketing Are Misaligned As Email Lags In B2B Nurture Mix: Study
Email Marketing Daily, Ray Schultz - Thursday, March 19, 2020
The teams work separately, using different metrics and technology, 6Sense and Hei ...
- Pipedrive Acquires Mailigen, Email Marketing Provider
Email Marketing Daily, Ray Schultz - Thursday, March 5, 2020
Pipedrive, which offers a CRM platform developed for salespeople, gains email capabiliti ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
People were invited to use emojis on Twitter to pair the chi ...
- B2B Firms Are Failing To Integrate Sales, Marketing And Customer Success Teams: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 12, 2020
Over three-fourths agree that revenue growth is a challenge, Leandata and Sal ...
- Disney's ESPN, ABC See Advertising Revenue Declines In Q4
Television News Daily, Wayne Friedman - Wednesday, February 5, 2020
Despite positive financial metrics for its streaming business, Disney's traditional legacy busine ...