- Customer Loyalty Overrated -- Marketers Should Consider Consumer Habits Instead
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 23, 2020
"What makes competitive advantage truly sustainable is helping consumers avoid having ...
- Google's New App Keen A Source For Referral Traffic, Search Interests
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Google's new app Keen curates content from across the web, allowing peop ...
- Google Brings Fact Checking To Images
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 22, 2020
Google has begun to fact check information in Google Images globally ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2020
Many advertisers paused campaigns due to COVID-19, but those that did n ...
- Black YouTube Users Accuse Google Of Restricting Videos Based On Race
Digital News Daily, Wendy Davis - Sunday, June 21, 2020
Four black content creators have sued YouTube for allegedly engaging in race-bas ...
- Drive-In Movie Theaters Give Brands New Opportunity To Reach Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, June 22, 2020
Brands have a unique opportunity this summer to reach the millions ...
- Marketers, Agencies Say It's Time Campaigns Go Multilingual, Multicultural
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
Brands need to ensure they have the Spanish-language content and landing pa ...
- What Brands Can Expect As Stay-At-Home Orders End
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
A recent report shows how technology and media habits have changed duri ...
- Families Of Women Who Portrayed Aunt Jemima Object To Change, Searches Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, June 20, 2020
Families of some of the women who portrayed Aunt Jemima for T ...
- Google U.S. Ad Revenue Estimated To Drop For First Time In 12 Years
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 22, 2020
Google's net U.S. digital ad revenue will decline by 5.3% to $39. ...
- Google Sued Over Allegedly Deceptive Pine-Sol Ads
Digital News Daily, Wendy Davis - Thursday, June 18, 2020
The false advertising lawsuit centers on a Google Shopping ad boasting th ...
- Fitness Equipment Brands: Time To Rethink Campaigns As Gyms Re-Open
Performance Marketing Insider, Laurie Sullivan - Friday, June 19, 2020
From dumbbells to kettlebells and storage for all, the sale of at-ho ...
- Google Search Inherent AI Bias And What's Being Done To Correct It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
Google is working to correct racial as well as gender, sexual orientatio ...
- Google Cracks Down On Clickbait Ads Related To 'Sensationalist' Text, Images
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
Beginning in July, Google will disallow ads with sensationalist or clickbait te ...
- Out Of The Inbox: How Gen Z Feels About Privacy
Email Insider, Ray Schultz - Thursday, June 18, 2020
Members of the Gen-Z cohort are privacy-conscious. They now have access ...
- Services Like Instacart Created As A Result Of Pandemic Are Here To Stay
Performance Marketing Insider, Laurie Sullivan - Thursday, June 18, 2020
Search data shows curbside pick-up rose 458% since March 11, and ho ...
- Google News Initiative Launches Digital News Site 'The Oaklandside'
Publishers Daily, Melynda Fuller - Tuesday, June 16, 2020
The newsroom's beats, hiring processes and its name have been decided bas ...
- Justice Department Plans To Weaken Protection For Internet Companies Including Google, YouTube, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
The Justice Department plans to propose changes to a law that protec ...
- Kenshoo, Profitero Data, Ecommerce Partnership Looks Promising For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
The partnership will combine ecommerce performance analytics with enterprise marketing technology ...
- YouTube Adds Direct-Response Ad Formats
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
YouTube is experimenting with new ways to make video ads actionable, dri ...
- Google Bans ZeroHedge From Ad Platform
Around the Net In Digital, Gavin O'Malley - Wednesday, June 17, 2020
After violating its publisher policies, Google has banned far-right Web site ZeroHed ...
- Google Fights Privacy Suit Over Facial-Recognition Technology
Digital News Daily, Wendy Davis - Tuesday, June 16, 2020
Google plans to fight a potential class-action lawsuit over faceprints by argui ...
- Local Businesses Change Marketing Due To COVID-19 Pandemic, Study Finds
Marketing Daily, Ray Schultz - Wednesday, June 17, 2020
Viamedia reports that 40% of local businesses have a marketing budget ...
- Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 17, 2020
Yelp says it will continue to build out its COVID-19 section ...
- Apple-Backed Study Says In-App Advertising Contributed $45B To The Half A Trillion Commerce In 2019
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 16, 2020
More than 85% of the estimated half a trillion "accrues solely ...
- Search Marketers Focusing More On Conversion And Revenue, Less On Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 16, 2020
About 10% more marketers are paying for higher visibility on Google th ...
- Google Adds Financial Resources, Tools To Help Non-Profits, SMBs During Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google added $200 million to its annual ad grant commitments to non-profi ...
- Google Launches Smart Campaigns Features To Aid SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google now will allow companies to run Smart campaigns advertising directly fr ...
- France Ecommerce Boost From COVID Likely To Continue
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 16, 2020
GlobalWebIndex survey from April reported 23% of internet users in France ag ...
- Microsoft Teams Bumps Up On-Screen Participants To 49
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 16, 2020
Microsoft confirmed its Teams product will support 49 on-screen video participants a ...