- App Install Ad Spending Reaches $76.2B, Poised To Jump Further
Digital News Daily, Laurie Sullivan - Thursday, February 13, 2020
On Thursday, AppsFlyer published its Global App Install Ad Spend report. "Struggl ...
- Consumers Are Googling Ford Bronco, Chevrolet Corvette Stingray
Marketing Daily, Tanya Gazdik - Wednesday, February 12, 2020
"The biggest story here, in our opinion, is that Chevy/Ford still dominat ...
- TV Versus Search -- When A Disruptive Brand Tries Both
Performance Marketing Insider, Laurie Sullivan - Thursday, February 13, 2020
Jim Leichenko, director of marketing at Kantar Media, views Robin Hood ...
- Microsoft Bing Fuels Content, Advertising With Another Privacy Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Perion Network's search technology division has launched the Privado Private Search Engin ...
- Best Buy, Not Amazon, Dominates Google First-Page Searches For Electronics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Best Buy has the most visible website on Google's Page One sear ...
- Brave Accuses Google Of Risking Brits' Privacy Online
Around the Net In MAD London, Sean Hargrave - Wednesday, February 12, 2020
"The Telegraph" is running with news from privacy advocates behind the brows ...
- 2020 Outlook: Next-Gen Tech Trends And Implications For Brands
MediaDailyNews, Adam Simon - Wednesday, February 12, 2020
Here is a look at the ways in which next-generation technologies a ...
- Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 12, 2020
Twenty percent of marketers in SimilarWeb's State of Marketing survey released th ...
- Yelp Launches Store Visits, Video Ad Unit To Drive Company's Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 11, 2020
Yelp Store Visits, which measures online to offline store visits, and Showca ...
- Amazon Celebrates Lovers, Romance Between Robots
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 11, 2020
Amazon celebrates its workers -- humans and machines -- with stories ...
- The Impact Of Coronavirus On Digital Marketing In Asia
Search & Performance Marketing Daily, Taro Kaji - Wednesday, February 12, 2020
As Coronavirus continues to dominate headlines in Asia, here is an analys ...
- Ad-Tech Deals Rose 72% In 2019
Digital News Daily, Laurie Sullivan - Monday, February 10, 2020
Data from Results International shows consolidation of DSPs, DMPs and SSPs a ...
- U.K. Performance Agency Brainlabs Buys Hanapin Following Distilled Merger
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 11, 2020
The acquisition demonstrates the company's need for a solid footing in t ...
- What If Google Acquired Tesla? One Analyst Says No
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 10, 2020
A group led by MIT engineers and Wall Street analysts are speculati ...
- Google Faces Uphill Task To Ban Financial Advertising Scammers
Around the Net In MAD London, Sean Hargrave - Monday, February 10, 2020
"The Telegraph" is reporting on the difficulty Google faces banning financial advi ...
- China Contract Manufacturer Cites Coronavirus As Reason Employees Should Stay Home
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 10, 2020
Hon Hai Precision Industry Co.'s Foxconn, a contract manufacturer that builds App ...
- Samba TV Works With Amazon To Create New Attribution Model
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2020
Samba TV and Amazon are building out an attribution model that enabl ...
- Quantcast, Kochava Partner To Create Privacy Compliant Platform For Web, Mobile Apps
Digital News Daily, Laurie Sullivan - Friday, February 7, 2020
The partnership creates a platform for publishers and advertisers to comply wi ...
- Analyst Shorts 'Super Bear' Agency Disintermediation Thesis, Cites End Of Google Managed Services
MediaDailyNews, Joe Mandese - Monday, February 10, 2020
In a bullish uptick for major publicly traded ad agencies, a high ...
- Google Search Console Adds Review Snippets Performance And Testing
Performance Marketing Insider, Laurie Sullivan - Monday, February 10, 2020
Websites with reviews can gain much information on how well pages perfor ...
- Google Shopping Ads Coming To Gmail
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 7, 2020
Google advertisers will have an option to buy Product Shopping ads a ...
- Is The Coronavirus Making Advertising Sick?
MediaPost Weekend, Laurie Sullivan - Saturday, February 8, 2020
Amazon sellers are concerned that idle manufacturing facilities in China will interru ...
- Coalition For Better Ads Releases Video Standards; Study Finds 764M Devices Blocked Ads In Q4
Digital News Daily, Laurie Sullivan - Thursday, February 6, 2020
The standards identify ad experiences beneath a threshold of consumer acceptability, whi ...
- Google Oscar Predictions Based On Search, YouTube Views
Performance Marketing Insider, Laurie Sullivan - Friday, February 7, 2020
This year Google said it noticed that a film's box office succe ...
- Reddit, Tagboard Partner To Bring Content To TV
Publishers Daily, Sara Guaglione - Thursday, February 6, 2020
Users can search social media to curate content and display it ...
- Google Search Results Serve A Sexist 'Caveman' Slant
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 6, 2020
A Google search about cavewomen for a school project returned "lots ...
- Privacy Gaffe Shows Google Can't Be Trusted With Data: Opinion
Around the Net In Digital, Ray Schultz - Thursday, February 6, 2020
Google apologized for a privacy lapse this week. Llast November, people w ...
- Google Tells Clearview To Stop Scraping Photos For Facial Recognition Database
Digital News Daily, Wendy Davis - Wednesday, February 5, 2020
Google and its video service YouTube have joined Twitter in demanding th ...
- Google Fiber Drops Linear TV To Focus On Broadband, Streaming Options
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
New broadband subscribers will have the option of also including either YouTube ...
- Braze Appoints Winkles As CFO And Walpert Levy To Board
Email Marketing Daily, Ray Schultz - Thursday, February 6, 2020
Winkles and Walpert Levy will help Braze pursue growth, the company s ...