- Social Media Users Value Brands Responsive To COVID-19 Crisis
Digital News Daily, Gavin O'Malley - Thursday, April 9, 2020
Consumers are more responsive to brands that address the stay-at-home economy ...
- Video Games Now Unlikely Social Media Success Story
Marketing Daily, P.J. Bednarski - Thursday, April 9, 2020
"The impact of games as a new form of social interaction m ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pe ...
- Mindshare Begins Tracking Pandemic, Finds Striking Emotional And Time Spent Patterns
MediaDailyNews, Joe Mandese - Thursday, April 9, 2020
Mindshare finds that as the pandemic progresses stuck-at-home Americans are spending increasing ...
- Facebook CPMs Crash, Fall To All-Time Low
MediaDailyNews, Joe Mandese - Wednesday, April 8, 2020
It has been assumed that Big Digital platforms would be first ...
- Prominent Figures Filling Apps With Fake News
Mobile Insider, Gavin O'Malley - Wednesday, April 8, 2020
Researchers found misinformation from prominent figures made up 20% of the clai ...
- Melt It Forward!: Melt Shop's Social Reach Gets Repurposed In The Crisis
Brand Insider Podcast, Steve Smith - Wednesday, April 8, 2020
Melt Shop's "Melt It Forward" program provides deliveries to frontline health work ...
- Customers Will Have Short Memories When This Is All Over
London Blog, Sean Hargrave - Wednesday, April 8, 2020
Some say brands will be punished if they treat staff poorly b ...
- Infiniti Launches 'Work From Home' Instagram Campaign
Marketing Daily, Tanya Gazdik - Tuesday, April 7, 2020
The aim of the campaign is to bring positivity and levity ...
- Social Platforms, Local Media Face Small-Business Ad Cutbacks
Social Media Insider, Gavin O'Malley - Tuesday, April 7, 2020
31% of SMBs report having stopped or cut back on marketing d ...
- Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy
MediaDailyNews, Laurie Sullivan - Wednesday, April 8, 2020
Cloudera tapped search, paid social, programmatic, geo-sensing, print, and radio in i ...
- Snapchat Viewership Soars, Both For Pandemic News, Gaming
Digital News Daily, Gavin O'Malley - Friday, April 3, 2020
On Snapchat, group chat engagement also recently reached an all-time high, whi ...
- COVID-19 Emails Attributed To Johns Hopkins Are Fake, University Says
Email Marketing Daily, Ray Schultz - Monday, April 6, 2020
The alleged false reports include an "excellent summary." The university says ...
- CEOs See Record Engagement On LinkedIn During Pandemic
Mediapsssst, Richard Whitman - Sunday, April 5, 2020
That's according to a new study from TBWA unit Livebosses that trac ...
- Facebook Makes $100 Million Offer To Local TV Hard Hit By COVID-19
TV Watch, Wayne Friedman - Monday, April 6, 2020
Is this just Facebook looking to make more amends, given its pa ...
- Nearly Two In Three Have Seen Fake COVID-19 News On Social
Around the Net In MAD London, Sean Hargrave - Friday, April 3, 2020
Research by Channel 4 not only shows that its viewing figures a ...
- Zoom Commits To Tightened Security
Digital News Daily, Gavin O'Malley - Thursday, April 2, 2020
The promise comes in response to a series of reports, which fou ...
- Is COVID-19 The UK's Fake News Moment?
London Blog, Sean Hargrave - Friday, April 3, 2020
Social media regulation is already being considered. Surely the Government will co ...
- Lunya D2C Brand Rocks WFH With Nominate A Nurse Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 2, 2020
Lunya temporarily closed its physical locations and put on hold store openin ...
- Russian Trolls Are Still Contaminating Media
TV Watch, Wayne Friedman - Friday, April 3, 2020
If you are a manager at the Internet Research Agency in S ...
- Business App Category Soars As Global Population Works From Home
Digital News Daily, Gavin O'Malley - Tuesday, March 31, 2020
A standout among apps, demand for Zoom's Cloud Meetings service has explod ...
- WeWork Unloading Meetup Amid Meet-Up Decline
Social Media Insider, Gavin O'Malley - Tuesday, March 31, 2020
It's not clear yet whether Meetup plans to adjust its mission ...
- Dick's Sporting Goods' #LongLiveSport Campaign
Out to Launch, Steve McClellan - Monday, March 30, 2020
#LongLiveSport encourages everyone to share how they're playing and exercising at h ...
- Facebook To Support News Outlets Hit Hard By COVID-19 With $100 Million Investment
Publishers Daily, Melynda Fuller - Monday, March 30, 2020
"If people needed more proof that local journalism is a vital publ ...
- Social Media, Local TV News Are Top COVID-19 Information Sources, Trust Issues Remain
MediaDailyNews, Wayne Friedman - Friday, March 27, 2020
Social media is just ahead of local TV news as the t ...
- Slack Adds Users, Driven By Pandemic
Digital News Daily, Gavin O'Malley - Thursday, March 26, 2020
While its fiscal first quarter isn't over, the messaging software maker h ...
- Influencers Are Now A Cheaper Way To Boost Engagement On COVID-19 Messages
London Blog, Sean Hargrave - Friday, March 27, 2020
Brands can get their messages boosted by celebrities who, like the re ...
- Poll: Users Say Social Media Supplies False News About COVID-19
Digital News Daily, Gavin O'Malley - Wednesday, March 25, 2020
More than half (57%) of those who rely mostly on social med ...
- Should My Brand Proceed With Paid Social In Face Of Pandemic?
Marketing Insider, Emmy Clarke - Thursday, March 26, 2020
Proceed with caution, and be conscious of how your message might ...
- Is Ailing Twitter A Canary In Industry's Coal Mine?
Mobile Insider, Gavin O'Malley - Thursday, March 26, 2020
The mobile giant said it was now expecting a slight decline ...