- The Great American Showman: How KFC Reinvented Itself By Returning To Its Heritage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
To be relevant again, the brand had to get back to wh ...
- How Authenticity And Wit Hit A Nerve, Solved A Crisis For Highmark Health
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"It wasn't just 30 TV commercials, it was also on the ne ...
- D2C Goes Omni: HelloFresh's Next Level
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
It doesn't change recipes as frequently as subscription does. It's a one-o ...
- A&W Tracks Cost Per Visit With Mobile Targeting
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Once you've gone from thinking brand awareness is enough to really measuri ...
- Town Wants To Stop Sending Email Blasts; May Use Google Groups Or Reddit
Around the Net in Email, Ray Schultz - Monday, October 22, 2018
The town Superior, Colorado is exploring ways to turn from its listser ...
- Influential MP Calls For Facebook Investigation
Around the Net In MAD London, Sean Hargrave - Monday, October 22, 2018
Damian Collins, Chair of the Digital Culture Media and Sport (DCMS) Committe ...
- Factual, Ibotta Identify Unique Behavior Based On Location, Purchase Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 22, 2018
Factual and Ibotta discovered a method to combine location and purchase da ...
- Feds Charge Russian With 'Information Warfare' Campaign
Digital News Daily, Wendy Davis - Friday, October 19, 2018
The Department of Justice has brought criminal charges against a Russian wom ...
- 7-Eleven: Evolutions In Convenience
The MediaPost Cases, Nina Lentini - Tuesday, November 20, 2018
The focus is predominantly on personalization by incorporating things that are loc ...
- How The RNC Pivoted From A Presidential Win To Local Races
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In the past year, any extra money went to digital. Normally, the ...
- Punching Above Your Weight: Popchips' Contender Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Banking on emotion, the brand launched a new product, Nutters, a pean ...
- Once Upon A Mattress: Telling Purple's Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos that get the attention of consumers all leverage humor a ...
- BIA: Advertising Accounts For Two-Thirds Of Marketing Budgets
Digital News Daily, Laurie Sullivan - Thursday, October 18, 2018
BIA Advisory Services' report suggests that businesses with 500 or more employe ...
- TV Still Strong In Auto Ad Metrics, Social Media Even Better
Television News Daily, Wayne Friedman - Thursday, October 18, 2018
TV scores highest in ad recall, but adding social media to t ...
- Biometric Privacy Battle Threatens New Technologies, Internet Association Says
Digital News Daily, Wendy Davis - Wednesday, October 17, 2018
"Facial recognition technology can allow consumers to unlock their smartphones with ...
- Twitter Publishes Trolls' Tweets, Reveals Nature, Source Of Abuses
Mobile Insider, Gavin O'Malley - Thursday, October 18, 2018
The released datasets include 3,841 accounts affiliated with the Internet Research Agen ...
- Ladbible Buys Unilad, 200 Jobs Saved
Around the Net In MAD London, Sean Hargrave - Wednesday, October 17, 2018
Ladbible has announced a deal to bring its rival Unilad out ...
- Facebook Adds Policies To Fight Voter Suppression
Digital News Daily, Gavin O'Malley - Tuesday, October 16, 2018
Facebook is now banning misrepresentations about how to vote, such as clai ...
- Maine Governor Can't Take Facebook Fight To Higher Court
Digital News Daily, Wendy Davis - Tuesday, October 16, 2018
A federal judge won't allow Maine Governor Paul LePage to immediately appe ...
- 'Mr. Tic Tac' Urges Folks To Open Up
Marketing Daily, Karlene Lukovitz - Tuesday, October 16, 2018
Candy's first brand campaign in five years launches with suave Mr. T ...
- Twitter Founder Reveals Leave Voters Were In A 'Filter Bubble'
Around the Net In MAD London, Sean Hargrave - Tuesday, October 16, 2018
Twitter boss Jack Dorsey claims that people who voted to Leave ...
- Trump's Twitter Account 'Akin To Digital Town Hall,' Critics Argue
Digital News Daily, Wendy Davis - Monday, October 15, 2018
Twitter users blocked by President Trump are asking a federal appellate cou ...
- Email Seen As Easiest Tactic, But Not Most Effective, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 16, 2018
Digital budgets are set to increase marginally for almost two-thirds of tho ...
- Twitter Wants Balanced Brexit Debates - Shame Social Media Users Don't
London Blog, Sean Hargrave - Tuesday, October 16, 2018
Twitter's co-founder wants to end the "filter bubble" -- but how ma ...
- Telemundo Debuts First English-Spanish Show, Targets Millennials
TVBlog, Fern Siegel - Tuesday, October 16, 2018
The show covers entertainment news stories and celebrity interviews and showcases sta ...
- LadBible Shapes Up To Rescue Unilad
Around the Net In MAD London, Sean Hargrave - Monday, October 15, 2018
LadBible is on the verge of acquiring Unilad, its fellow viral soci ...
- Most Americans Aware Of Bots, Deem Them Appropriate For Marketing
Research Intelligencer, Joe Mandese - Monday, October 15, 2018
Two-thirds of Americans say they are aware of social media bots, wi ...
- Email Subscriber Lists Should Be Based On Community
Around the Net in Email, Ray Schultz - Friday, October 12, 2018
Building an email subscriber starts with finding where your best potential subscribe ...
- Facebook Downgrades Breach Number To 30 Million
Digital News Daily, Ray Schultz - Friday, October 12, 2018
Friday's security update on the Facebook breach may not sway regulators ...
- Chipotle Sells Out Of Scratch-and-Sniff Giphy Stickers
Marketing Daily, Karlene Lukovitz - Thursday, October 11, 2018
The brand is rushing to have more of the scented versions ...