- Smirnoff Ice Taps Pop Star Troye Sivan For Holiday Campaign
Marketing Daily, Teresa Buyikian - Wednesday, December 10, 2025
In digital shorts, Australian singer-songwriter Troye Sivan is stranded with friends duri ...
- Maker's Mark Named Official Spirits Sponsor, Basketball League 'Unrivaled'
Marketing Daily, Teresa Buyikian - Tuesday, December 9, 2025
The brand's first sports sponsorship will provide exclusive merch and activations ...
- Sazerac's First Super Bowl Spot To Feature Svedka Vodka Fembot
Marketing Daily, Teresa Buyikian - Thursday, December 4, 2025
The ad reportedly marks the first national Super Bowl spot for ...
- Patrick Schwarzenegger Reprises Role As Ketel One's Spirit Advisor
Marketing Daily, Teresa Buyikian - Tuesday, December 2, 2025
The actor stars in digital and social content that runs throughout t ...
- Johnnie Walker Keeps Walking: Q&A With VP Josh Dean
Marketing Daily, Teresa Buyikian - Wednesday, November 26, 2025
"We created a mosaic of scenes that mirror the mindset of peop ...
- Smirnoff Celebrates NFL With Merch, Online WAGs Show
Marketing Daily, Teresa Buyikian - Monday, November 24, 2025
The series "Wife'd Up, Mic'd Up" features pregame cocktail rituals of player ...
- 'Aperolidays' Campaign Introduces Summer Spritz To Winter Holidays
Marketing Daily, Teresa Buyikian - Friday, November 21, 2025
Canadian actress Nina Dobrev is showcasing the Aperol Spritz as the "perfe ...
- Angry Orchard Channels Holiday Frustration With 'World's Angriest' Cider
Marketing Daily, Teresa Buyikian - Monday, November 17, 2025
Limited-edition version is "infused with real anger from real people" via aud ...
- Non-Alkie Spirits Can Still Be Cool
Marketing Daily, Teresa Buyikian - Wednesday, November 12, 2025
Non-alcoholic spirit maker Seedlip's "Yeah, It's a Drink," invites consumers to "rethi ...
- George Strait's Codigo 1530 Tequila Offers Cowboy Cocktail Kit
Marketing Daily, Teresa Buyikian - Tuesday, November 11, 2025
Kit includes a bottle of the tequila, honey fig syrup and co ...
- Ballz on the Wallz Keeps Sazerac's RTD Cocktail Cold This Holiday Season
Marketing Daily, Teresa Buyikian - Monday, November 10, 2025
The limited-edition cocktail kit features six 200-ml Elf Maple Syrup Sundae BuzzBal ...
- Tito's Vodka's 'Turkey Rot' Replaces Turkey Trot This Holiday Season
Marketing Daily, Teresa Buyikian - Tuesday, November 4, 2025
Promotion benefiting Meals on Wheels America invites consumers to "''race' toward t ...
- Tequila Don Julio Observes Dia de Muertos: Q&A With VP Marketing Salvador Padron
Marketing Daily, Teresa Buyikian - Friday, October 31, 2025
Brand sponsors global pop-ups that share pan de muerto, a traditional swe ...
- Bombay Sapphire Pays Homage To Signature Hue At Electric Boat Races
Marketing Daily, Teresa Buyikian - Wednesday, October 29, 2025
Official gin partner of E1 World Electric Powerboat Series sponsors multiple Mia ...
- Brugal Rum Campaign Highlights Family Brand's Passion For Craft
Marketing Daily, Teresa Buyikian - Monday, October 27, 2025
The multichannel U.S. campaign runs out-of-home in high-foot-traffic areas of New Yo ...
- Pantalones Tequila: Celebrating Matthew McConnaughey's Pants-less Past
Marketing Daily, Teresa Buyikian - Friday, October 24, 2025
Brand owners McConnaughey and wife mark his run-in with the police ov ...
- 818 Tequila Ups College Activations With Tailgates, New Athleisure Collab
Marketing Daily, Teresa Buyikian - Thursday, October 23, 2025
Recent pop-up included custom cocktails, oversize beer pong, 818 merch, and ...
- Cointreau Campaign Replaces Eggnog With Margaritas For Holiday Toasts
Marketing Daily, Teresa Buyikian - Wednesday, October 22, 2025
Spirits brand brings back actor Aubrey Plaza, who urges consumers to "dit ...
- Kahlua Teams Up With Dunkin', Salma Hayek Pinault For 'Kahlunkin'
Marketing Daily, Teresa Buyikian - Tuesday, October 21, 2025
The actress stars in an ad touting Kahlua Dunkin' Caramel Swirl Cre ...
- Cause Marketing: Wild Turkey Aims To Raise Awareness Of Food Insecurity
Marketing Daily, Teresa Buyikian - Monday, October 20, 2025
Spirits maker teams with Farmlink, a nonprofit that helps food banks acro ...
- The Glenlivet Moves Beyond Scotland For Internat'l Whiskey Versions
Marketing Daily, Teresa Buyikian - Friday, October 17, 2025
The Jamaica Edition is produced by finishing in casks that previously he ...
- 50 Cent Teams Up With Lalique For Latest Cognac Release
Marketing Daily, Teresa Buyikian - Thursday, October 16, 2025
Hip-hop icon's 505 Edition Branson Cognac is a limited-edition, $25K version hous ...
- Cutwater Touts Its 'Real Spirits' For Halloween Promos
Marketing Daily, Teresa Buyikian - Wednesday, October 15, 2025
The canned cocktail brand spotlights ingredients such as tequila, vodka, rum, g ...
- And So The 'Wicked' Promos Begin: Absolut, Paris Hilton Collab
Marketing Daily, Teresa Buyikian - Monday, October 13, 2025
Proceeds from sales of the Absolut-ly Wicked Good Cocktail Collection will benef ...
- Boo! Bacardi's Many Halloween Promos
Marketing Daily, Teresa Buyikian - Thursday, October 9, 2025
Efforts include a glow-in-the-dark bottle decorated with a skeleton and "FearFest: Bacard ...
- Four Walls Whiskey Encourage Everyone To 'Come On In!' And Hang
Marketing Daily, Teresa Buyikian - Tuesday, October 7, 2025
Brand founders and "Always Sunny..." stars spearhead a spot asking viewers ...
- Fireball Puts 'Cin' In Sin City, Brands Bookable Cinnamon Apple Bus
Marketing Daily, Teresa Buyikian - Thursday, October 2, 2025
Las Vegas visitors can ride the fully branded Hummer stretch limo f ...
- Macallan IRL Experiences: Q&A With Brand Director Jessica Tamilio
Marketing Daily, Teresa Buyikian - Tuesday, September 30, 2025
"Sharing a whisky in-person allows us to create a deeper bond wi ...
- Smirnoff Promotes Moving From URLs To IRL
Marketing Daily, Teresa Buyikian - Monday, September 29, 2025
Australian singer-songwriter and actor Troye Sivan, designated Smirnoff's chief vibes officer, spearhea ...
- Willem Dafoe Celebrates 'Unphorgettable' Laphroaig Scotch Whisky
Marketing Daily, Teresa Buyikian - Thursday, September 25, 2025
In "The Taste," the actor provides many descriptions of the whiskey's effec ...