- NFL Eyes London For Growth And A UK Team
Around the Net In MAD London, Sean Hargrave - Thursday, October 27, 2016
American football's growth in popularity has seen the NFL expand its appe ...
- Baseball For All Encourages Girls To Play
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2016
Just in time for the World Series, Baseball for All is launchi ...
- NBA Sponsors Prep Activations
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2016
New Era, Mountain Dew, Kia and American Express are among the bran ...
- NFL Down In Ratings, Other Sports Vary
TV Watch, Wayne Friedman - Thursday, October 27, 2016
TV executives are still scratching their heads over 15% average declines acro ...
- FanDuel And DraftKings Settle False Advertising Charges
Daily Online Examiner, Wendy Davis - Wednesday, October 26, 2016
Online fantasy sports companies FanDuel and DraftKings have agreed to pay ...
- Why NFL Won't Be The 'Hail Mary' Twitter Needs
Around the Net in Video, P.J. Bednarski - Tuesday, October 25, 2016
Twitter's deal to show NFL games is a good idea, but ...
- Beer And Sports Go Hand-in-Hand
Marketing Daily, Tanya Gazdik - Monday, October 24, 2016
Beer drinkers associate the beverage with most sports, with the exception ...
- CW's Seed Will Showcase 'Tough Mudder'
Online Video Daily, P.J. Bednarski - Tuesday, October 25, 2016
The CW ordered a new reality series from Tough Mudder, the na ...
- Geico Extends Partnership With International Speedway
Marketing Daily, Tanya Gazdik - Sunday, October 23, 2016
Geico is extending its multiyear partnership with International Speedway Corporation, operator ...
- National TV NFL Advertising Sales Slightly Higher
Television News Daily, Wayne Friedman - Friday, October 21, 2016
Although NFL TV programming is still suffering in ratings -- down doub ...
- LiveStream Floats The Next Big Thing
VidBlog, P.J. Bednarski - Monday, October 24, 2016
It's what's up front that counts. Now, there's a LiveFronts event ...
- Cleveland Cavaliers Capitalize On Mobile Engagement With Urban Airship
Email Marketing Daily, Jess Nelson - Friday, October 21, 2016
The 2016-2017 NBA season tips off next week as the Cleveland Cavalie ...
- Will Live Keep Twitter Alive? Don't Count On It
London Blog, Sean Hargrave - Friday, October 21, 2016
Twitter has hinted that its future lies in live events. But ...
- VR Is A Loner In A Social World
VidBlog, P.J. Bednarski - Friday, October 21, 2016
Virtual reality videos are awesome, but you sort have to take ...
- 2016: The Year OTT Video Won Over Sports TV
Television News Daily, Craig Barberich - Thursday, October 20, 2016
Sport channels are the biggest drivers of television revenue. And with spor ...
- NFL TV Ratings Down Double Digits, Total TV Up
Television News Daily, Wayne Friedman - Wednesday, October 19, 2016
Total TV consumption -- looking at viewers 2+ -- is up 2.2 ...
- Robots Could Soon Be Writing PA Sports And News Stories
Around the Net In MAD London, Sean Hargrave - Wednesday, October 19, 2016
Robots could soon begin contributing to agency copy used by the UK ...
- Credit One Links Sweepstakes To NASCAR
Marketing Daily, Tanya Gazdik - Tuesday, October 18, 2016
NASCAR fans can enter by going to a Web site to s ...
- Trump's Vanishing Entertainment Value
VidBlog, P.J. Bednarski - Wednesday, October 19, 2016
He's still dangerous and obnoxious but some charts at Young & Rubic ...
- Time To Call Time On Geo-Based Sports Restrictions
MAD London, Jason Mander - Monday, October 17, 2016
It might be time to open up the sports entertainment industry ...
- Asics Supports 'Girls On The Run' With NYC Marathon Effort
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2016
Asics is launching a campaign tied to its sponsorship of the N ...
- Discovery Struck Olympics Deal With BBC Over Fears Of A 'Backlash'
Around the Net In MAD London, Sean Hargrave - Thursday, October 13, 2016
Discovery, the owner of Eurosport, struck a shock GBP920m deal to ta ...
- NHL Reaches Out To Fans With Increased Digital Presence
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2016
Hockey fans have more ways to connect with the National Hockey Leag ...
- Sports Sponsorship, Media Rights Boast Steady Growth
Television News Daily, Wayne Friedman - Tuesday, October 11, 2016
PwC, the business service/advisory, says sports sponsorship from stadium naming rights, in-stadi ...
- NFL Viewer Erosion Greater Than For Non-Sports Programming
Television News Daily, Wayne Friedman - Monday, October 10, 2016
The NFL has seen some alarming major TV viewership declines in t ...
- Honda Offers Consumers 360-Degree View
Marketing Daily, Tanya Gazdik - Sunday, October 9, 2016
"This type of immersive video allows customers to engage in content ...
- Live Sports Streams Grow, Viewer Losses Continue On Linear TV
Television News Daily, Wayne Friedman - Thursday, October 6, 2016
Unique viewers of live streaming of Major League Baseball on WatchESPN ro ...
- NFL Cracks Down On Illicit Social Video
The Social Graf, Erik Sass - Friday, October 7, 2016
With its first significant decline in TV ratings in recent memory, t ...
- The NFL Is Not Bulletproof
Online Spin, Dave Morgan - Thursday, October 6, 2016
What's behind the downturn in ratings for NFL games so far th ...
- Is The NFL Getting Too Long For The Digital World?
VidBlog, P.J. Bednarski - Wednesday, October 5, 2016
What's behind the big dip in prime-time NFL ratings. Could it ...