- Sharapova Shows Brands Have Developed Morals -- Next Stop Russian Rio Ban?
London Blog, Sean Hargrave - Tuesday, March 15, 2016
The public demands that brands no longer turn a blind eye ...
- NASCAR Drivers Choose Adventures In Promotion
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2016
NASCAR is in the midst of a three-week marketing campaign to promo ...
- Yahoo Teams With NHL To Stream Free 'Game A Day'
MediaDailyNews, Sara Guaglione - Friday, March 11, 2016
Yahoo announced Thursday it has made a deal with the National Hock ...
- Turner Sports, Snapchat Team To Let Fans Use Brand Logos
MediaDailyNews, Wayne Friedman - Thursday, March 10, 2016
Turner Sports and Snapchat, the video/photo social media platform, are starting ...
- 'Most Marketed Olympic Games Ever': Kill Me Now
MediaDailyNews, George Simpson - Thursday, March 10, 2016
The upcoming Zika -- er,sorry, Rio Games -- will be "one ...
- NEW! Watch A Grueling Michael Phelps Workout In Ad For Under Armour
Out to Launch, Amy Corr - Thursday, March 10, 2016
First I got emotional watching Under Armour's 90-second TV spot starring Micha ...
- Tribune Publishing, Wrapports Share Content
Publishers Daily, Erik Sass - Tuesday, March 8, 2016
Tribune Publishing and longtime rival Wrapports, publisher of the Chicago Sun-Times, ha ...
- 'Sports Illustrated' Kicks Off 'Greatest Moments In Sports History'
Publishers Daily, Sara Guaglione - Wednesday, March 9, 2016
The series is made up of 100 short-form films featuring the mo ...
- Goal! Yahoo Will Stream NHL Games
VidBlog, P.J. Bednarski - Thursday, March 10, 2016
While lots of players--including Yahoo--may be interested in streaming rights to so ...
- Brands Start To Take A Zero Tolerance Stance On Athletes And Drugs With Sharapova
Around the Net In MAD London, Sean Hargrave - Wednesday, March 9, 2016
Brands are cutting ties with tennis star Maria Sharapova after she fail ...
- Kayak Unveiled As Formula One Coverage On Channel 4
Around the Net In MAD London, Sean Hargrave - Wednesday, March 9, 2016
Kayak.co.uk, the travel search engine, is to sponsor Channel 4's coverage ...
- Some Olympic Events in 8K And Virtual Reality
Around the Net in Video, P.J. Bednarski - Wednesday, March 9, 2016
The Summer Olympics from Brazil will feature the ability to download so ...
- Lexus Capitalizes On March Madness
Marketing Daily, Tanya Gazdik - Wednesday, March 9, 2016
"We had the idea to create a bracket experience built on spe ...
- Adidas Golf Athletes Are 'Geared For More'
Out to Launch, Amy Corr - Wednesday, March 9, 2016
Golf isn't an easy sport -- and in the latest campaign f ...
- Digital Video Platforms Looking At The NFL For That One Big Media Hit
TV Watch, Wayne Friedman - Wednesday, March 9, 2016
Don't scratch your head over this one: Digital media wants a pie ...
- 'Live' Online Views Up 129% in Q4, FreeWheel Says
VidBlog, P.J. Bednarski - Wednesday, March 9, 2016
Part of the increase from "live" programming is traced by the grow ...
- Audi Launches Major League Soccer Player Index
Marketing Daily, Tanya Gazdik - Friday, March 4, 2016
Audi is committed to helping the sport of soccer grow in t ...
- NBA's Curry Backs Slyce, Social Tool For Athletes
The Social Graf, Erik Sass - Monday, March 7, 2016
Golden State Warriors guard Stephen Curry is taking his game online wi ...
- P&G Signs Jessica Ennis-Hill, And Her Mum
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Procter & Gamble has agreed to a partnership with Olympic gold medalli ...
- Microsoft, NCAA March Madness Partner For Live Updates On Win 10
SearchBlog, Laurie Sullivan - Friday, March 4, 2016
Microsoft will use data from Bing to help basketball fans feel ...
- Horizon Gets Into Naming Rights Biz
MAD, Larissa Faw - Tuesday, March 1, 2016
Horizon's Scout Sports & Entertainment and Bungalow Horizon are teaming with spor ...
- FourFourTwo Magazine Launches In The USA
Around the Net In MAD London, Sean Hargrave - Tuesday, March 1, 2016
FourFourTwo, the football magazine published by Haymarket, has launched a US W ...
- PetSmart, Arizona Diamondbacks Team For Dog-Friendly Ballpark
Marketing Daily, Tanya Gazdik - Monday, February 29, 2016
"We are seeing more and more establishments open up their facilities ...
- 'Sports Illustrated,' Bloomberg Eye Asia
Publishers Daily, Erik Sass - Friday, February 26, 2016
SI revealed plans for a major sports broadcasting and digital content netwo ...
- Post-Grantland, Simmons Takes Sports Reporting To Medium
The Daily Blog, Erik Sass - Thursday, February 25, 2016
One of America's best-known sportswriters, Bill Simmons, is joining forces with publishi ...
- NEW! Under Armour Launches 90-Second Tribute To US Women's Gymnastic Team
Out to Launch, Amy Corr - Tuesday, February 23, 2016
Photoshop of horrors in SI's Swimsuit issue. Captain Obvious to run f ...
- Pepsi's New 'Blue Card' Soccer Ad Debuts Online
Around the Net in Video, P.J. Bednarski - Tuesday, February 23, 2016
Pepsi launched a global TV ad as it completes its first ye ...
- Near-Term Value Of Sports TV -- For Advertisers, For Viewers?
TV Watch, Wayne Friedman - Tuesday, February 23, 2016
Look at TV metrics, and everything points to sports TV programming maintaini ...
- Fox Sports, AllRecipes Launch NASCAR Food Community
Publishers Daily, Sara Guaglione - Friday, February 19, 2016
Meredith Corporation announced Thursday a partnership with Fox Sports and Allrecipes.com ...
- 'SB Nation' Removes Holtzclaw Article, Apologizes
The Daily Blog, Erik Sass - Friday, February 19, 2016
Sports site SB Nation was forced to remove an article just ...