- Discovery's Eurosport Signs BBC's Jonathan Edwards
Around the Net In MAD London, Sean Hargrave - Thursday, February 18, 2016
BBC presenter Jonathan Edwards is to make the jump to Eurosport ...
- ESPN Headed For Amazon-Like Service, With Strings
Around the Net in Video, P.J. Bednarski - Thursday, February 18, 2016
ESPN President Jonn Skipper said the cable sports giant will be offer ...
- Cars Win Loyalty With Technology, Connectivity
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2016
While Hyundai and Ford are still tied for first place, and Je ...
- Yahoo Inc. Partners With PGA Tour To Deliver Free Video Content
Publishers Daily, Sara Guaglione - Thursday, February 11, 2016
The partnership will kick off today, with live video content of t ...
- Daily Fantasy Sports Ads: Quick Rise, Fast Fall
TV Watch, Wayne Friedman - Thursday, February 11, 2016
DraftKings was supposed to spend $500 million in advertising on ESPN throu ...
- Sports Brands Rethink Strategy Around Wearables
Around the Net In MAD London, Sean Hargrave - Wednesday, February 10, 2016
With smartwatch and fitness band sales more than doubling in the U. ...
- Doritos Named Most Mentioned Brand During The Super Bowl
Around the Net In MAD London, Sean Hargrave - Tuesday, February 9, 2016
Doritos was the most mentioned brand on social media during the Sup ...
- ITV 6 Nations Coverage Gives Brands Access To Rugby Fans
Around the Net In MAD London, Sean Hargrave - Monday, February 8, 2016
With the RBS 6 Nations having kicked off this weekend, brands includi ...
- Premier League Planning Illegal Streams Clampdown
Around the Net In MAD London, Sean Hargrave - Monday, February 8, 2016
Officials from the Premier League are in talks with cyber-security companies ...
- Assembly, CP+B Help Hotels.com Score With Sports Marketing Platform
MAD, Larissa Faw - Friday, February 5, 2016
The effort includes exclusive integrations on weekly ESPN sports segments, along wi ...
- Super Bowl, NFL Out-Of-Home Viewing Rises
MediaDailyNews, Wayne Friedman - Friday, February 5, 2016
Super Bowl viewing from consumers who do not live in the prima ...
- The Trump-ification Of 2016: The Super Bowl Implodes
Mobile Insider, Steve Smith - Monday, February 8, 2016
Like our politics this year, the advertising around Super Bowl 50 m ...
- O2 Brings BAck 'Wear The Rose' For 6 Nations
Around the Net In MAD London, Sean Hargrave - Friday, February 5, 2016
O2 is bringing back its 'Wear the Rose' campaign for this year ...
- Commonwealth Games England Seeking First Brand Sponsor
Around the Net In MAD London, Sean Hargrave - Friday, February 5, 2016
Commonwealth Games England (CGE) is on the hunt for the first-ever bra ...
- Streaming Super Bowl Probably Not Best Option
Around the Net in Video, P.J. Bednarski - Friday, February 5, 2016
Although Super Bowl 50 will be very easy to stream, from sever ...
- Adidas Is 'Here To Create' With New Global Push
Marketing Daily, Karl Greenberg - Thursday, February 4, 2016
Says Lia Vakoutis, Adidas' senior director of global communications: "Our goal ...
- The Wrongest Yard: NFL 2016 Streaming Package
VidBlog, P.J. Bednarski - Friday, February 5, 2016
The NFL will soon name streaming partners for a batch of Thursd ...
- Peugeot Sponsors ITV's Six Nations Rugby Coverage
Around the Net In MAD London, Sean Hargrave - Thursday, February 4, 2016
ITV has signed a two-year sponsorship deal with Peugeot for its S ...
- Spalding To Recruit 'True Believers' In New Campaign
MAD, Steve McClellan - Wednesday, February 3, 2016
The campaign is called #TrueBelievers, which the brand created with its ...
- 'ESPN Magazine' Hires Overholt, First Female EIC
Publishers Daily, Sara Guaglione - Wednesday, February 3, 2016
Alison Overholt will become the first female editor-in-chief of ESPN The Magazin ...
- Super Bowl Almost Here: Where Are Ads For Draftkings And Fan Duel?
TV Watch, Wayne Friedman - Thursday, February 4, 2016
Fantasy sports companies DraftKings and Fan Duel bought a lot of airti ...
- Super Bowl 50 Expecting Record $220M In Visitor Spend
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 3, 2016
This week, direct spending by the NFL, businesses, visitors and media ...
- BBC To Retain Olympics Broadcast Rights Until 2024
Around the Net In MAD London, Sean Hargrave - Wednesday, February 3, 2016
The Olympics will remain on the BBC until at least 2024 aft ...
- Kitbag Snapped Up By Fanatics
Around the Net In MAD London, Sean Hargrave - Wednesday, February 3, 2016
Sports merchandise company Fanatics has acquired online sports retailer Kitbag in ...
- In Super Bowl Ads, Celebrities Often Don't Cut It
VidBlog, P.J. Bednarski - Wednesday, February 3, 2016
Nielsen biometric research going back to the 2008 Super Bowl reveals th ...
- BBC And ESPN To Show On-Demand Cricket World Cup Highlights Online
Around the Net In MAD London, Sean Hargrave - Tuesday, February 2, 2016
The BBC and ESPN have secured four-year deals to show on-demand Crick ...
- NFL Expands 'Thursday Night Football' With CBS, NBC
MediaDailyNews, Wayne Friedman - Monday, February 1, 2016
The football league is expanding its network TV games on Thursday nig ...
- Yahoo Sports Launches 'The Vertical' In Partnership With Wojnarowski, State Farm
Publishers Daily, Sara Guaglione - Monday, February 1, 2016
Yahoo! Inc. announced Friday the launch of The Vertical with Woj, ...
- NFL Lets Coaches Use Video On Pro Bowl Sidelines
Around the Net in Video, P.J. Bednarski - Monday, February 1, 2016
The NFL allowed coaches and players to use video on the Microso ...
- NFL Ad Salutes The Births Of The Super Bowl
Around the Net in Video, P.J. Bednarski - Monday, February 1, 2016
A sweet ad from the NFL celebrates the 50 year history ...