- Hannah Waddingham, Johnnie Walker Team To Publicize Women's Sports
MAD, Fern Siegel - Monday, July 17, 2023
Women make up more than 40% of athletes, but receive less th ...
- World-Cup Wizards: Nike's Time Warp, Under Armour's Rap Battle
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 17, 2023
With just days until the first match, marketers are unleashing campaigns th ...
- 'L.A. Times' Moves To Make Its Sports Section More Like A Daily Magazine
Publishers Daily, Ray Schultz - Sunday, July 16, 2023
'The New York Times' has also announced major changes in its spor ...
- AT&T Extends Major League Soccer Sponsorship
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 12, 2023
AT&T and Soccer United Marketing, the marketing arm of Major League Soccer, announc ...
- Allstate Partners With Black Star To Promote Soccer In Black Communities
Marketing Daily, Tanya Gazdik - Wednesday, July 12, 2023
The 2023 advisory board includes Karine Tavieso, senior vice president of Dent ...
- Instagram Launches NIL Incubator Program For Female College Athletes
Digital News Daily, Colin Kirkland - Monday, July 10, 2023
Supreme Court ruling allows college athletes to monetize their non-professional sports caree ...
- Automotive National TV Spending Dips 18% In June
Marketing Daily, Tanya Gazdik - Monday, July 10, 2023
Lexus upped its estimated June national TV ad investment by 19.2% year-over-yea ...
- 'New York Times' Disbanding Its Sports Deparment
Publishers Daily, Ray Schultz - Monday, July 10, 2023
Coverage of teams and games will emanate from the Times' website 'T ...
- AT&T Partners With WNBA Players For Contest, AR Experience
Marketing Daily, Tanya Gazdik - Friday, July 7, 2023
The campaign for the contest features two WNBA players and two U. ...
- Lexus Signs Young Golfers As Brand Ambassadors
Marketing Daily, Tanya Gazdik - Wednesday, July 5, 2023
The golfers "will be critical in introducing the Lexus brand to n ...
- New TV Roadmap: When You're Lost, Some Default To... A Broadcast Network!?
TV Watch, Wayne Friedman - Thursday, July 6, 2023
This weekend, I was not home and didn't know where the To ...
- Nike Sales Top $50 Billion, But Profits Stumble
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 30, 2023
The sports giant notched its first earnings miss in three years, ...
- RSNs: Going Local -- Under A National TV/Video Roof?
TV Watch, Wayne Friedman - Monday, July 3, 2023
In sports TV, as well as all media business, there are hav ...
- Adobe 'I Love You, Acrobat' Launches With Its 'Own Kind Of Music'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 29, 2023
Adobe teamed up with comedian Hasan Minhaj on a series of ...
- Roku Signs 1st Live-Sports Deal, For Formula E Races
Digital News Daily, Karlene Lukovitz - Tuesday, June 27, 2023
The multi-year deal also includes continued airing of some of the rac ...
- SiS Rides The Intensity Of Tour De France Cyclists
MAD, Fern Siegel - Tuesday, June 27, 2023
The ads focus on the emotional aspect of Tour de France biker ...
- NHL, Presidio Partner On Platform Creation
Marketing Daily, Tanya Gazdik - Wednesday, June 28, 2023
The NHL has made "significant investments" to build a technology infrastructure, sa ...
- Gen Z Fans Seek Social Experience From Watching Sports
Research Intelligencer, Robert Williams - Tuesday, June 27, 2023
More than half of sports fans said streaming provides a better viewi ...
- Discount Tire Taps ANC As Sports AOR, Enlarges National Partnerships
MAD, Fern Siegel - Monday, June 26, 2023
ANC will handle ad sales and strategic planning for the brand's ...
- How Joe Mandese Taught Mark Zuckerberg Martial Arts
MediaDailyNews, Joe Mandese - Friday, June 23, 2023
And why he would kick Elon Musk's butt. ...
- Cable TV Viewership: More Viewing Declines In May, Streamers Stronger: Nielsen
Television News Daily, Wayne Friedman - Thursday, June 22, 2023
Overall cable TV viewing continues to decline -- down 14% in t ...
- Fox Corp.'s Mulvihill Takes New Senior Research Role
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
Fox Corp. has created a new senior executive research/data post with longti ...
- Sports TV Bundle Could Be Coming, Alongside One For General Entertainment: Analyst
Television News Daily, Wayne Friedman - Wednesday, June 21, 2023
Rising sports fees and cord-cutting are forcing sports TV and general entertainme ...
- ESPN+ A Plus To Some - Replacement For The Mothership? The Good, The Bad, The Benched
TV Watch, Wayne Friedman - Wednesday, June 21, 2023
ESPN+ is not ESPN. It doesn't have all the more valuable li ...
- Streaming Platforms Need More TV Messaging - Here's What's Missing
TV Watch, Wayne Friedman - Monday, June 19, 2023
One key area that has been a non-starter for years is getti ...
- Ibotta Promotes Female College Athletes, Healthy Habits
MAD, Fern Siegel - Thursday, June 15, 2023
Ibotta, Pearpop and The Brandr Group are empowering female athletes to beco ...
- Walmart Connect Makes Available NBCU's Live Streaming Inventory, Shares Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
NBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnershi ...
- Nike Breaks The Mold With Offbeat Denver Nuggets Spot
Marketing Daily, Sarah Mahoney - Tuesday, June 13, 2023
Stop us if you've heard this one: Nike congratulates MVP Nikola Jo ...
- U.S. Soccer, Volkswagen Launch #WeBelieve Effort
Marketing Daily, Tanya Gazdik - Tuesday, June 13, 2023
With Volkswagen's help, fans can submit messages of encouragement to the USW ...
- ClashTV CEO Wants To Strengthen Streetball In Streaming Content Culture
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
"Streetball and MMA share an audience," the ClashTV CEO said, comparing ...