- Netflix Is Taking Over The Whole World, Including Bryant Park Movie Night
TV Watch, Phyllis Fine - Wednesday, June 5, 2019
It may take over sponsorship of Bryant Park Movie Night -- b ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New Countries
Digital News Daily, Alex Weprin - Monday, June 3, 2019
Nielsen first began measuring YouTube via DAR in 2017, exclusively in t ...
- Simulmedia Expands D2Cx Capabilities
Digital News Daily, Alex Weprin - Monday, June 3, 2019
Among the changes, per Simulmedia CEO Dave Morgan: campaign minimums are bei ...
- TV's Make Or Break Year
Video Insider, Alex Weprin - Tuesday, June 4, 2019
Some 70% of households use a streaming service, with virtual multichannel vid ...
- Netflix Price Hikes Hit U.K.
Digital News Daily, Alex Weprin - Friday, May 31, 2019
The company announced price increases in January, starting with the U.S. a ...
- The Big Reveal: How To Keep Video Subscribers Loyal
TV Watch, Sara Guaglione - Monday, June 3, 2019
Consumers have a greater than 30% likelihood of canceling a subscription streami ...
- NBCUniversal Launches 'Shoppable' Ad Product At French Open
Digital News Daily, Alex Weprin - Thursday, May 30, 2019
For the launch weekend, the format will be tied to the mat ...
- DAZN Taps Robert Stecklow To Lead North American Marketing
Digital News Daily, Alex Weprin - Wednesday, May 29, 2019
Stecklow says his team is preparing to flood the zone ahead ...
- ESPN+ Secures Copa America Soccer Rights
Digital News Daily, Alex Weprin - Wednesday, May 29, 2019
Copa America features the 10 South American national soccer teams, with t ...
- 'Fortnite' Studio Taps OverWatch League Boss To Lead Esports Efforts
Digital News Daily, Alex Weprin - Tuesday, May 28, 2019
The company has hired Nate Nanzer, GM of the Overwatch League, ...
- NBC News Launches 'NBC News Now' Streaming Service
Digital News Daily, Alex Weprin - Wednesday, May 29, 2019
The service will feature content that is distinct from NBC News ...
- T-Mobile Raises Prices To Accommodate Netflix Price Hike
Digital News Daily, Alex Weprin - Friday, May 24, 2019
Users can avoid the increase by turning off Netflix On Us ...
- Sports Streaming's Big Gamble
Video Insider, Alex Weprin - Tuesday, May 28, 2019
New entrants and legacy TV players are betting on a live streami ...
- YouTube Tweaks Subscriber Count Displays
Digital News Daily, Alex Weprin - Thursday, May 23, 2019
YouTube will stop showing up-to-the-minute subscriber tallies and shift to an abbreviat ...
- FuboTV, FanDuel Ink Partnership Deal
Digital News Daily, Alex Weprin - Thursday, May 23, 2019
The deal, the first of its kind between a sports gaming compa ...
- The New OTT World: Consumers Sign Up For 10+ Services
TV Watch, Wayne Friedman - Friday, May 24, 2019
Marc DeBevoise, president-COO at CBS Interactive, said the average media consumer ownersh ...
- Roku Launches 'Activation Insights' OTT Ad Product
Digital News Daily, Alex Weprin - Wednesday, May 22, 2019
Roku is expanding its suite of OTT advertising tools. The latest trac ...
- YouTube's Fastest-Growing Platform Is TV Sets
Digital News Daily, Alex Weprin - Wednesday, May 22, 2019
Usage grew 272% between 2016-2018, per Collab. According YouTube data, its viewersh ...
- ESPN To Use Rights Negotiations To Stack ESPN+
Digital News Daily, Alex Weprin - Tuesday, May 21, 2019
New ESPN deals will include both linear components and ESPN+ components. ...
- Tubi Expands Ad Sales Team
Digital News Daily, Alex Weprin - Tuesday, May 21, 2019
The company has hired Peter Graseck to serve as vice president, Ea ...
- VidCon Enters Original Content Business
Digital News Daily, Alex Weprin - Tuesday, May 21, 2019
Stacey Kelly has been named content director, where she will develop n ...
- Pluto Adds The Young Turks Channel Ahead Of 2020
Digital News Daily, Alex Weprin - Monday, May 20, 2019
The new deal gives TYT a 24/7 channel that will include li ...
- Less Spending For TV Ads Promoting Video Streaming
Television News Daily, Wayne Friedman - Monday, May 20, 2019
From Jan. 1 through mid-May, $191.1 million was spent on national (a ...
- Streaming Video Invades The TV Upfront
Video Insider, Alex Weprin - Tuesday, May 21, 2019
Consumers are embracing streaming video, and this year's upfront presentations set t ...
- Controlling Hulu, Disney Plots A Synergized Path Forward
Digital News Daily, Alex Weprin - Friday, May 17, 2019
Disney will benefit from the direct customer relationship, as well as synergi ...
- YouTube Ads Are Getting Longer
Digital News Daily, Alex Weprin - Friday, May 17, 2019
From 2018-'19, the percentage of six-second ads on YouTube declined by 2 ...
- PlayStation, Xbox Announce Plans To Work Together, As Streaming Proliferates
Marketing Daily, P.J. Bednarski - Friday, May 17, 2019
The two gaming competitors will partner on various tech projects, including "joi ...
- Amazon Fire TV Tops Roku In Users
Television News Daily, Wayne Friedman - Friday, May 17, 2019
Amazon Fire TV, the set-top-box streaming platform, says it has 34 milli ...
- Hulu: CPM Pricing Sinks, Overall Ad Revenues Climb
Television News Daily, Wayne Friedman - Friday, May 17, 2019
The average CPM for Hulu in the first quarter was down 1 ...
- Quibi Seeks To Raise Another $1B Ahead Of Streaming Launch
Digital News Daily, Alex Weprin - Thursday, May 16, 2019
Quibi (short for "quick bites') is the upcoming ad-supported subscription streaming vid ...