- Major Sports Leagues Eyeing Possible Financial Buyout Of Sinclair's RSNs: Report
Television News Daily, Wayne Friedman - Wednesday, September 21, 2022
Major professional sports leagues are eyeing a possible buyout of 19 region ...
- Walmart Connect Steps Closer Into The Media Selling World, Including TV
TV Watch, Wayne Friedman - Thursday, September 22, 2022
Walmart's deals and partnership with Roku, intended to make TV streaming t ...
- Netflix: Analysts' Views Improve, And It's Now Forecast To Remain #1 In Global Subs
Digital News Daily, Karlene Lukovitz - Wednesday, September 21, 2022
Several analysts have issued more positive assessments of Netflix since it announc ...
- Claritas Data Reveals Insights On Underserved, Diverse Latin And Hispanic Markets
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 21, 2022
Hispanic consumers make up 23.2% of the Millennial population in the U. ...
- TV Is Favorite Form Of Entertainment For All Ages Except Gen Z
Research Intelligencer, Robert Williams - Wednesday, September 21, 2022
Younger audiences are more likely to choose social media or video gam ...
- Could Netflix Take Ad Business From Facebook?
TV Watch, Wayne Friedman - Wednesday, September 21, 2022
TikTok's explosive growth poses a threat to social media platforms, but may ...
- Hulu Extends Its Comedy Hit Streak With New 'Reboot'
TVBlog, Adam Buckman - Tuesday, September 20, 2022
Once again, Hulu demonstrates that it is king of the TV univer ...
- Samsung: New Data Bolster Case For CTV Investment, AVOD View Time Surpasses SVOD
Video Insider, Karlene Lukovitz - Tuesday, September 20, 2022
Follow-up study supports 40% CTV investment "rule"; Samsung smart-TV viewers watching mo ...
- Free Spanish-Language Streamer Canela.TV To Bow Original Content
Digital News Daily, Karlene Lukovitz - Monday, September 19, 2022
The year-old streamer already has 23 million unique viewers across U.S., Mexi ...
- Brands Are More Likely To Reach Holiday Shoppers On Connected Devices
Research Intelligencer, Robert Williams - Monday, September 19, 2022
Eighty-nine percent of Generation Z and 85% of millennial consumers said th ...
- Can Loyalty/Membership Programs Keep Streaming Customers From Bolting?
TV Watch, Wayne Friedman - Monday, September 19, 2022
Is Disney looking to start up a membership program, a la Amaz ...
- Who Will Disrupt The Disruptors?
Advanced TV Insider, Karlene Lukovitz - Friday, September 16, 2022
Disney is well on its way, merging databases to enable using Disne ...
- More Holiday Shoppers Report Being Influenced By Streaming Ads
Digital News Daily, Karlene Lukovitz - Friday, September 16, 2022
Nearly one in three (29%) report having engaged with an interactive ...
- iSpot Hires Former Inscape And Samsung Ads Exec Jodie McAfee
Television News Daily, Wayne Friedman - Friday, September 16, 2022
Looking to ramp up even more new TV currency connections with ...
- Streaming Consumers On Pause? Hello, Ad-Supported Options
TV Watch, Wayne Friedman - Friday, September 16, 2022
Nearly half of household decision-makers consider their current communications/home entertainment services excessiv ...
- Tubi Launches FIFA World Cup FAST Channel
Digital News Daily, Karlene Lukovitz - Thursday, September 15, 2022
The channel will offer highlights and analysis from this year's competition a ...
- Comcast CEO Says He'd Welcome Chance To Buy Hulu
Digital News Daily, Karlene Lukovitz - Thursday, September 15, 2022
Brian Roberts' remarks were in reaction to remarks from Disney CEO B ...
- What An Ad-Supported Netflix Tier Will Mean For TV Marketers
Media Insider, Dave Morgan - Thursday, September 15, 2022
4 issues Netflix needs to address to determine if an ad-supported ti ...
- Amazon Jumps Into Analytics And Data For Sellers
Performance Marketing Insider, Laurie Sullivan - Thursday, September 15, 2022
Amazon is pushing deeper into data, announcing features and tools today f ...
- Netflix Aiming For 40M Unique Global Viewers By Q3: Report
Television News Daily, Wayne Friedman - Wednesday, September 14, 2022
Netflix anticipates it can reach 40 million unique global viewers in t ...
- Streaming Leads Viewing In August; Broadcast, Cable Make Gains: Nielsen
Television News Daily, Wayne Friedman - Thursday, September 15, 2022
Streaming TV continued its lead in viewing share, according to Nielsen's T ...
- Cut Monthly TV Bills By Sub-Sharing, Service-Hopping, 'CR' Says
TVBlog, Adam Buckman - Thursday, September 15, 2022
"Consumer Reports" is advocating subscription sharing and "service hopping" as strategies f ...
- Paramount Mulls Dropping Showtime Streamer, Folding Into Paramount+
Digital News Daily, Karlene Lukovitz - Wednesday, September 14, 2022
No decision has been made, says the company -- but streamlining ...
- Zoom Brand Campaign Readies Company For Next Steps
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 14, 2022
The ad campaign will run across digital media on social and streami ...
- Jo Ann Ross Moving To Advisory Role As Chairman, Paramount Advertising, Halley Ascends
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
Ross became the first woman to be appointed head of advertising ...
- Media Brand Loyalty: Apple TV+, Disney+ Gain, Netflix Slips, Fox News Holds Steady
TV Watch, Wayne Friedman - Wednesday, September 14, 2022
Among streamers, Disney has risen to 4th place overall among 100 t ...
- Network TV Showcases Best In Streaming On Low-Rated Emmys
TVBlog, Adam Buckman - Wednesday, September 14, 2022
Streaming services mopped up at the Emmys Monday night while the broadca ...
- Camelot Strategic Marketing & Media Helps Small Businesses With Streaming Ads Via Roku
Accounts on the Move, Fern Siegel - Monday, September 12, 2022
Brands use OneView to set up, optimize and measure their ad campai ...
- Wehype Helps Brands, Creators Invest In Gaming
Digital News Daily, Colin Kirkland - Monday, September 12, 2022
Wehype provides an interface for creators and their talent managers to fi ...
- NBC's 'SNF' Opener Delivers Best Result In 7 Years, 25M Viewers
Television News Daily, Wayne Friedman - Monday, September 12, 2022
Of the 25.1 million, NBC says 1.65 million average minute viewers ca ...