- Survey: 49% Of Registered Voters Don't Have Traditional TV, 80% Stream
Digital News Daily, Karlene Lukovitz - Wednesday, October 12, 2022
Campaigns need to "radically rethink" their media approach in the weeks befo ...
- KPMG: Metaverse Awareness Up To 56%, As Paid Streaming Love Affair Cools
Digital News Daily, Karlene Lukovitz - Wednesday, October 12, 2022
Just 8% have actually engaged in the metaverse, and only a thi ...
- Netflix Ad Option Remains Risky, May Spend Billions On Content
Television News Daily, Wayne Friedman - Tuesday, October 11, 2022
Netflix's $23 billion in TV production commitments is based on higher leve ...
- Disney's Second NHL Season Scores With 130 Advertisers, New Sponsors Mercedes, AmEx
Television News Daily, Wayne Friedman - Tuesday, October 11, 2022
130 advertisers across 70 categories have signed up to Disney TV networ ...
- Fox Corp. Strikes Cross-Platform Measurement Deal With Innovid
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Fox Corp. has struck a multi-year partnership with Innovid for the measureme ...
- TV Advertising 'Memories' Metrics Better Than Digital Media: Comcast
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "swe ...
- TV Network-Based Streamers Sold In A Cable-Like Package? Another Hulu In The Works?
TV Watch, Wayne Friedman - Wednesday, October 12, 2022
Think about a package of Netflix, Disney+, Hulu, ESPN+, HBO Max, Discovery ...
- What The Flock?! What Is Up With ABC's Fornicating Flamingos?
TVBlog, Adam Buckman - Wednesday, October 12, 2022
An ad for ABC's "Bachelor In Paradise" is on a whole 'noth ...
- Streamers Keep Pace In National TV Marketing, Amazon Prime Video Hits $48.6M In September
Television News Daily, Wayne Friedman - Sunday, October 9, 2022
Video streamers continue to boost national TV messaging -- up 7% ...
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To Cannabis
Data & Programmatic Insider, Laurie Sullivan - Monday, October 10, 2022
NBTV built a network to responsibly promote and sell alcohol and wi ...
- A Netflix First: 'Knives Out' Sequel Will Run In 3 Major Theater Chains Before Streaming
Digital News Daily, Karlene Lukovitz - Monday, October 10, 2022
Netflix was able to work out a deal with AMC, which h ...
- Future Of Late Night On Streamers: What Does It Mean To Be 'Live' On CTV?
TV Watch, Wayne Friedman - Monday, October 10, 2022
What kind of traditional late-night comedy/talk shows will continue on linear ...
- Consumers Cutting Back On Groceries Before Streaming Subs, Peg $11 As Max For Subs With Ads
Digital News Daily, Karlene Lukovitz - Friday, October 7, 2022
Reduced-price AVOD subs are most likely to attract uptake going forward, fin ...
- FuboTV Signs RSN Deal With Altitude Sports
Digital News Daily, Karlene Lukovitz - Friday, October 7, 2022
Subscribers in 10 Rocky Mountain states will get access to Denver Nugget ...
- Netflix Dominates New And Returning TV Shows This Fall - Does This Matter?
TV Watch, Wayne Friedman - Friday, October 7, 2022
Netflix is starting up a massive 42 new shows this fall, whi ...
- Casey Bloys Promoted To Chairman, CEO Of HBO-HBO Max
Digital News Daily, Karlene Lukovitz - Thursday, October 6, 2022
Bloys, currently chief content officer, will report directly to CEO David Zas ...
- 65% Recently Cancelled A Streaming Sub, Half Accept Ads For Lower Prices
Digital News Daily, Karlene Lukovitz - Thursday, October 6, 2022
Amazon, Netflix, Disney were most-cited among those cancelling a service in t ...
- Vizio Ads Pulls In $200M In Upfront TV Commitments
Television News Daily, Wayne Friedman - Thursday, October 6, 2022
Vizio Ads says it has completed upfront TV "commitments" totaling $200 milli ...
- Nielsen Adds 'Always On' Measurement To Digital Ad Ratings For YouTube Campaigns
Digital News Daily, Karlene Lukovitz - Wednesday, October 5, 2022
Continuous measurement is designed to eliminate manual tagging and deliver more da ...
- Streaming, Other Gift Subs Expected To Soar This Holiday Season
Digital News Daily, Karlene Lukovitz - Wednesday, October 5, 2022
Streaming video is the most-cited type of subscription for both giving a ...
- Hispanic Audiences Tend To Spend Much Of Their TV Time Streaming
Research Intelligencer, Robert Williams - Wednesday, October 5, 2022
Netflix and YouTube are the most popular streaming services among Spanish-speaking consume ...
- NBCU's Shell: Peacock Grows Subscribers To 15M, No Decision On Cutting Programming Hour
Television News Daily, Wayne Friedman - Wednesday, October 5, 2022
Shell credits the growth to high-profile content including sports, and says maj ...
- Less Streaming Can Help Save The Planet - But Won't Save TV Networks, Streamers
TV Watch, Wayne Friedman - Wednesday, October 5, 2022
New research shows that four hours of streaming generates roughly the sa ...
- Google Hit With Privacy Suit Over Streaming Video Rental Records
Digital News Daily, Wendy Davis - Monday, October 3, 2022
A Minnesota resident is suing Google for allegedly violating a state priva ...
- Interactive Ad Platform Intros Lowest Price Verification For Shoppable Videos
Digital News Daily, Karlene Lukovitz - Tuesday, October 4, 2022
Brands can opt to have their videos highlight lowest-price local retailer wi ...
- Take Two: New Spot Highlights STARZPLAY's Emotional Rebrand As Lionsgate+
MAD, Fern Siegel - Monday, October 3, 2022
The new integrated campaign "It Lives on Lionsgate+" is a cross-platform effo ...
- Content Piracy: Four in 10 Engage In It; 23% Think It's OK
Video Insider, Karlene Lukovitz - Tuesday, October 4, 2022
The increasingly fragmented streaming environment has accelerated an already serious problem. ...
- Gen Z Belongs To 12 Emerging Subcultures, Study Finds
Email Marketing Daily, Ray Schultz - Monday, October 3, 2022
For example, the Gaming segment includes a group called Gamer Girls, Horiz ...
- The Game's Definitely Afoot In The Streaming Sector
Advanced TV Insider, Karlene Lukovitz - Friday, September 30, 2022
Games' ecommerce and advertising potential, as well as sub-driving value, make th ...
- Argentinians Protest Netflix's Password Crackdown Rollout
Digital News Daily, Karlene Lukovitz - Friday, September 30, 2022
Level of cancellations is unclear, but Argentinians are experiencing particularly dire econom ...