- Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
MediaRadar found a 2% year-over-year increase in the number of companies advertisi ...
- Discovery Dubs EDO 'Preferred' Measurement For Upfront Deals
Television News Daily, Wayne Friedman - Tuesday, April 5, 2022
EDO will give brands TV commercial airings connected to engagement data v ...
- FuboTV Moves Users Of Starter Plan To Pricier Tier, Stock Price Jumps
Digital News Daily, Karlene Lukovitz - Tuesday, April 5, 2022
The vMVPD will move users of the now-defunct cheapest plan to i ...
- LG Sponsors Programming, And Produces And Streams It Too
TV Watch, Steve McClellan - Tuesday, April 5, 2022
LG has produced a new series tied to its NCAA partnership th ...
- Police Work And Race In The Spotlight In AMC+ Drama
TVBlog, Adam Buckman - Tuesday, April 5, 2022
Filmed in Chicago, "61st Street" is a high-quality series that exudes ...
- Consumer Demand For Cross-Platform Functionality Will Force Aggregation
Video Insider, Karlene Lukovitz - Tuesday, April 5, 2022
More than 20% of U.S. consumers say they subscribe to too ma ...
- Premium Streamers' Downloads Rise Among Big Distributors, 'Churn' Grows
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The percentage of households subscribing directly from OTT providers' sites declined fr ...
- Krzyzewski's Final NCAA Game Scores 16.3M Viewers, Best 'Final Four' Result Since 2017
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The final NCAA games for Duke's storied head coach Mike Krzyzewski deliver ...
- Yay! For A Change, The Entertaining Film Wins
TV Watch, Phyllis Fine - Monday, April 4, 2022
Awards shows highlight the schism between critics and "regular people," who te ...
- 'Vice' Principle: Everyone Loves A Japanese Crime Drama
TVBlog, Adam Buckman - Monday, April 4, 2022
"Tokyo Vice" on HBO Max has all the elements that fans ...
- With 'Service Hoppers' At 36%, Streamers Look To Reduce Reliance On Aggregator-Sourced Subs
Digital News Daily, Karlene Lukovitz - Friday, April 1, 2022
Direct subscriber acquisition enables data collection and analysis for identifying unprofitable subscribe ...
- Disney Streaming's CTO Worked At Google On The Tech Behind YouTube
Performance Marketing Insider, Laurie Sullivan - Friday, April 1, 2022
Disney Streaming, part of Disney Media & Entertainment Distribution, has announced ...
- Vizio Starts 'Jump Ads,' Linking Linear TV, Streaming
Television News Daily, Wayne Friedman - Thursday, March 31, 2022
Jump Ads enables programmers and marketers to give consumers the option ...
- Co-viewing On CTV Apps Slightly Outpaces Linear TV
Television News Daily, Wayne Friedman - Friday, April 1, 2022
Tubi had the highest co-viewing among ad-supported CTV platforms, followed by H ...
- Kardashians Back In The Spotlight This Month On Hulu
TVBlog, Adam Buckman - Friday, April 1, 2022
The Kardashian clan returns to TV April 14 less than a ye ...
- Free Local OTA TV Service Bows Dynamic Ad Insertion, Replacement Across 30% Of U.S.
Digital News Daily, Karlene Lukovitz - Thursday, March 31, 2022
The service, legally operated with broadcasters' participation, lets them offer targeted advertisi ...
- CNN+ Launches Sans Roku, Android TV, Google TV Support
Digital News Daily, Karlene Lukovitz - Thursday, March 31, 2022
Like HBO Max's launch, the lack of a distribution deal with Ro ...
- CNN Jumps Into NFT Biz With Launch Of CNN+ On-Air Moments
Television News Daily, Wayne Friedman - Wednesday, March 30, 2022
The CNN+ streaming service that just launched Tuesday is diving into t ...
- NFL Moving Into The 'Plus' World With NFL+?
TV Watch, Wayne Friedman - Thursday, March 31, 2022
The NFL is reportedly considering starting its own streaming service. Does th ...
- Latest Survey Finds Password Sharing Among 33% Of Netflix Subscribers, 29% Across D2C Streamers
Digital News Daily, Karlene Lukovitz - Wednesday, March 30, 2022
The new results, from Leichtman Research, are closer to Netflix's own pa ...
- Netflix To Open Regional Hub In Warsaw
Digital News Daily, Karlene Lukovitz - Wednesday, March 30, 2022
The company has spent about $115 million on local original content ...
- U.S. OTT Ad Spend Reached $4 Billion In 4 Months
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 29, 2022
Coca-Cola was the top OTT ad spender among big food and bevera ...
- NFL Considers Jumping Into The Premium Streaming Video Service Game
Television News Daily, Wayne Friedman - Tuesday, March 29, 2022
The NFL is considering launching its own streaming TV-video service -- tentative ...
- Younger Consumers Are Most Likely To 'Churn And Return' To Subscription Video
Research Intelligencer, - Tuesday, March 29, 2022
Twenty-five percent of U.S. consumers have cancelled a streaming video service a ...
- Will Apple Give Away Apple TV+ Free To 133M iPhone Users - Forever?
TV Watch, Wayne Friedman - Tuesday, March 29, 2022
Apple reportedly wants to shift the iPhone to a "subscription" plan. ...
- Oscar Win, Plus Devices Tie-In, Could Supercharge Apple TV+
Video Insider, Karlene Lukovitz - Tuesday, March 29, 2022
If Apple TV+ becomes part of an ongoing, auto-renewed package of App ...
- Is Apple Poised To Change The Streaming Game With New iPhone Sub Plan?
Digital News Daily, Karlene Lukovitz - Monday, March 28, 2022
Apple may be planning to tie new Apple One services bundles ...
- TV Networks Ramp Up On-Air Program Promotions
Television News Daily, Wayne Friedman - Friday, March 25, 2022
Total media value for on-air promotion of linear TV content this ye ...
- Apple's 'CODA' Becomes First Streamer To Win Oscar Best Picture
Television News Daily, Wayne Friedman - Monday, March 28, 2022
Apple Original Films won three awards in all for "CODA." Apple w ...
- Cable TV Networks And Their Original Programs: What Is Their Future?
TV Watch, Wayne Friedman - Monday, March 28, 2022
Linear cable TV nets have streaming-platform sister services. What remains for tho ...