- Tremor, Fyllo Team To Offer Cannabis, CBD User Segments
Digital News Daily, Karlene Lukovitz - Tuesday, April 19, 2022
The segments, available on Tremor's DSP and SSP, target pot and C ...
- Big Promo Deals Still A Major Piece Of Premium Streamers' Subscriber Count
Television News Daily, Wayne Friedman - Tuesday, April 19, 2022
The still-young premium streaming video industry continues to count on free months-lo ...
- Netflix To Offer 'Exploding Kittens' As Both Game And TV Series
Video Insider, Karlene Lukovitz - Tuesday, April 19, 2022
In a first, Netflix is expanding its free member benefits with ...
- Analysts: U.S. Streaming Penetration Hits 80%; Netflix Q1 Subs Should Exceed Its Projection
Digital News Daily, Karlene Lukovitz - Monday, April 18, 2022
Nonpaid streaming service households drove growth up from 74% year ago; whi ...
- Sinclair Strikes Broad Distribution Deal With Charter Including RSNs, But Problems Remain
Television News Daily, Wayne Friedman - Friday, April 15, 2022
The deal includes Sinclair's 19 Bally Sports RSN networks, Sinclair's owned loc ...
- USFL Starts With 3.0 Million Viewers Via NBC-Fox Simulcast
Television News Daily, Wayne Friedman - Sunday, April 17, 2022
This is the third time in four years that a spring profession ...
- New Disney+, Nat Geo Bundle Pairs Print, Streaming
Digital News Daily, Karlene Lukovitz - Friday, April 15, 2022
National Geographic Premium with Disney+ is Disney's latest move to leverage synergi ...
- Local Digital Ad Spend To Surpass $92B, Budgets Shift From Paid Search To Targeted Banners
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2022
Borrell Associates plans to release its 2022 Benchmarking report on Wednesday th ...
- To Get Premium Streamers, Subscribers Go Direct To Company Sites, Less To Roku, Amazon
Television News Daily, Wayne Friedman - Thursday, April 14, 2022
Analysis from measurement/analytics company Antenna via MoffettNathanson shows 64% of subscribers sign ...
- NextGen TV Is Coming: More A Slow Walk Than A Sprint For Advertisers, Viewers
TV Watch, Wayne Friedman - Friday, April 15, 2022
Recently, all 7 full-power Richmond, VA stations started broadcasting with NextGen-enabled ...
- Streaming's Achilles Heel: People Who Sign Up For One Show, Then Bail
TVBlog, Adam Buckman - Friday, April 15, 2022
Recent research about streaming habits finds that many subscribers sign up on ...
- IMDb TV Rebrands As Amazon Freevee
Television News Daily, Wayne Friedman - Wednesday, April 13, 2022
Looking to hype up its free, ad-supported streaming TV channel, Amazon ...
- Is CNN+ Start More Of A CNN 'Less' Or CNN 'Even'?
TV Watch, Wayne Friedman - Thursday, April 14, 2022
Has CNN+ totally misfired -- right at the start? Many would poi ...
- With Under 10K Daily Users To Date, CNN+ Could Be In For Cutbacks, Say Sources
Digital News Daily, Karlene Lukovitz - Wednesday, April 13, 2022
CNN has not released actual numbers for the service, and claims it ...
- Do Streamers Attract 'Light,' Casual TV Viewers?
TV Watch, Wayne Friedman - Wednesday, April 13, 2022
What about those "light" TV viewers? For TV marketers, these consumers ha ...
- CNN+ Inks Roku Distribution Deal
Digital News Daily, Karlene Lukovitz - Tuesday, April 12, 2022
Securing distribution on Roku devices is critical to the now two-week-old streame ...
- Netflix Adds 'Double Thumbs Up' Feature To Hone Content Recommendations
Digital News Daily, Karlene Lukovitz - Tuesday, April 12, 2022
The new feature goes beyond the 'Thumbs Up' indicator to let use ...
- Report: 260 CTV Apps Were Delisted In Q4
Digital News Daily, Karlene Lukovitz - Tuesday, April 12, 2022
Programmatic advertisers spent at least $250,000 on the apps in Q4 pri ...
- Linear TV Still Top Priority For Warner Bros. Discovery, Analyst Says
Television News Daily, Wayne Friedman - Tuesday, April 12, 2022
Linear TV networks under the new company including TNT, TBS, CNN a ...
- Dancing Off Prime Time: Dancing On A Streaming Pinhead
TV Watch, Wayne Friedman - Tuesday, April 12, 2022
Programming a premium streaming platform has never been harder -- especially wh ...
- Smart TVs Establish Key Beachhead For Connected-Home Technology
Research Intelligencer, - Monday, April 11, 2022
More than three-quarters of U.S. households now own a smart TV, t ...
- Live TV Viewing Time With Legacy TV Providers Double Viewing Time Via CTV Devices
Television News Daily, Wayne Friedman - Friday, April 8, 2022
In Q4 2021, the average adult spent 2 hours/53 minutes a d ...
- Merger Complete, Warner Bros. Discovery Enters Tough Streaming Race
Television News Daily, Wayne Friedman - Friday, April 8, 2022
Combined revenue for Warner Bros. Discovery is estimated to be $49.8 billi ...
- AVODs Now Account For 25% Of Streaming Consumption
Advanced TV Insider, Karlene Lukovitz - Friday, April 8, 2022
AVODs are also attracting more diverse audiences than both traditional TV a ...
- Amazon Prime Video's U.S. Penetration Hits 45%
Digital News Daily, Karlene Lukovitz - Friday, April 8, 2022
Recent price hike shouldn't affect the video streaming service's popularity, says research ...
- Streaming Adoption Grows As Video Programming Choices Multiply
Research Intelligencer, - Thursday, April 7, 2022
The number of program titles on U.S. traditional TV and streaming servic ...
- Pam Kaufman Promoted To President, Consumer Products, Experiences, Paramount Global
Television News Daily, Wayne Friedman - Wednesday, April 6, 2022
With this role, Kaufman expands her responsibilities to many non-TV, out-of-home marketi ...
- NBCU's Peacock Gets New, Exclusive Sunday Morning MLB Package Of Games
Television News Daily, Wayne Friedman - Wednesday, April 6, 2022
NBCUniversal's Peacock continues to bulk up its live sports programming with ...
- For Ex-Prez, Netflix 'National Parks' Series Comes Naturally
TVBlog, Adam Buckman - Thursday, April 7, 2022
On "Our Great National Parks," President Obama takes on a new ro ...
- Kilar, Sarnoff, Forssell Exit WarnerMedia Ahead Of Discovery Merger
Digital News Daily, Karlene Lukovitz - Wednesday, April 6, 2022
The official close of the $43-billion merger is now expected by week ...