- SVOD Honeymoon Over? Penetration Down Despite Rise In Streaming-Only Viewers
Digital News Daily, Karlene Lukovitz - Thursday, April 28, 2022
Even as pay-TV subs decline, SVOD penetration is starting to be impact ...
- Chasing Netflix: In TV's New Golden Age, Who Leads The Way?
Research Intelligencer, Steve Sternberg - Thursday, April 28, 2022
Nearly half of U.S. homes (46%) with a broadband internet connection subscrib ...
- Limited Ad-Supported Streaming Will Drive More Competition: Zaslav
Television News Daily, Wayne Friedman - Thursday, April 28, 2022
Limited advertising on premium streaming services may seem like a hindrance ...
- Warner Bros. Discovery Won't 'Overspend' to Drive Subs; Discovery Q1 Subs Up 2M, Advertising Up 5%
Digital News Daily, Karlene Lukovitz - Wednesday, April 27, 2022
The new company will "invest in scale smartly," hewing to a go ...
- Nielsen Strikes Smart TV Data Deal With Vizio
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
Nielsen has struck a deal with Vizio to add data from Vizio ...
- Twitter Mulls Ad-Free Platform - Do TV Networks Benefit?
TV Watch, Wayne Friedman - Wednesday, April 27, 2022
Twitter pulls in around $5 billion in ad spending per year. W ...
- 20%+ Engage With Interactive Ads, But Many Aren't Sold On AVOD Content
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
TiVo's latest survey finds nearly a quarter of North American adults ha ...
- Samsung Ads Bow Cross-Platform Media Solution
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
The solution allows advertisers to bring their own media for streaming invento ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
"This is about us providing more granular data that's available to he ...
- Roku Adds Measurement Partners For Media-Mix Modeling
Television News Daily, Wayne Friedman - Monday, April 25, 2022
Roku is expanding its line of measurement companies, adding Analytic Partners, Ips ...
- Not So Breaking News: CNN+ Demise Was Predictable
TV Watch, Wayne Friedman - Tuesday, April 26, 2022
For TV news wannabe streamers, there are different scenarios here, complicated ...
- Nielsen: March TV Viewing Down, But Streaming Time Spent At New High
Video Insider, Karlene Lukovitz - Tuesday, April 26, 2022
Smaller, specialty streamers continued to edge up in share of overall streami ...
- LightShed's Greenfield Slams Netflix Ad Pivot, Thinks It Could Become Takeover Target
Digital News Daily, Karlene Lukovitz - Monday, April 25, 2022
Advertising only serves to "hurt engagement," contends analyst Rich Greenfield, who poin ...
- Some Cord-Cutters Return To Pay TV For Live Programming
Research Intelligencer, - Monday, April 25, 2022
About a quarter of pay-TV subscribers are "cord revivers," or people w ...
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLine
Television News Daily, Wayne Friedman - Friday, April 22, 2022
Bologna will work with TV networks looking to broaden interactive ad produ ...
- Netflix's Near-Term Future With Ads: A Feast With Many Choices
TV Watch, Wayne Friedman - Monday, April 25, 2022
Now the hard work begins for Netflix -- for an advertising opt ...
- CNN+ To Be Shut Down Just One Month After Launch
Digital News Daily, Karlene Lukovitz - Thursday, April 21, 2022
Top Warner Bros. Discovery execs, who were formulating their own CNN strateg ...
- Licht Calls CNN+ Shutdown 'Uniquely Shitty Situation'
Digital News Daily, Karlene Lukovitz - Friday, April 22, 2022
CNN+ was "an incredibly successful launch," but conflicted with the new company ...
- MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets
MediaDailyNews, Joe Mandese - Friday, April 22, 2022
"This enhanced monitoring program is now underway, and will be continued in ...
- Disney Could Be Swept Into Florida 'Deplatforming' Ban
PolicyBlog, Wendy Davis - Thursday, April 21, 2022
Florida may end a theme-park exemption to its new social media la ...
- Is Cord-Cutting To Save On Entertainment Beginning To Wane -- Despite Inflation?
TV Watch, Wayne Friedman - Friday, April 22, 2022
A study released by MoffettNathanson Research and produced by HarrisX says t ...
- HBO Max To Join Verizon's +Play Aggregation Platform
Digital News Daily, Karlene Lukovitz - Thursday, April 21, 2022
Upcoming +Play already has more than 20 streaming subscription services on boar ...
- Netflix's Cancels Leapt By 1M in U.S. Alone In Q1
Digital News Daily, Karlene Lukovitz - Thursday, April 21, 2022
U.S. cancels rose to 3.3 million in the period--and drove Netflix's normal ...
- Subscription Cost Is Top Reason For Canceling Streaming
Research Intelligencer, - Thursday, April 21, 2022
A large library of content is the No. 1 reason that viewe ...
- Streaming Climbs To Near 30% Share Of All Total Day Viewing
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
Streaming TV viewing in March had a 29.7% share of all tot ...
- Broadband-Only HHs Rise Sharply In Q4, OTA Not So Much
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
The greatest change over the last three years has been with broadband-on ...
- Netflix In Decline? Stranger Things Have Happened
TVBlog, Adam Buckman - Thursday, April 21, 2022
The subscription streaming world that Netflix dominated by itself for years ...
- Kantar: U.S. SVOD Market Has Stalled, Q2 Contraction Possible
Digital News Daily, Karlene Lukovitz - Wednesday, April 20, 2022
The Entertainment on Demand division foresaw a Q1 decline in penetration f ...
- Netflix's Dramatic Ad-Option Shift: Now 'Open' To Change
Television News Daily, Wayne Friedman - Tuesday, April 19, 2022
Netflix President and co-CEO Reed Hastings, during an earnings call, said ...
- TV Shows Migrating From Streaming To Linear And Vice Versa
TVBlog, Adam Buckman - Wednesday, April 20, 2022
TV shows today are coming out from behind streaming paywalls for seco ...