- TV's 'Inspired By' Murder Stories Are Not Very Inspirational
TVBlog, Adam Buckman - Monday, May 9, 2022
When a TV miniseries is "inspired" by a heinous true-crime story, ...
- Co-Viewing Of Streaming Video Boosts Ad Engagement
Research Intelligencer, - Friday, May 6, 2022
Parents with young kids say they're co-viewing more programming than they d ...
- Pinterest Testing TV Studio App, Clues Indicate Global Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2022
Pinterest has expanded its video offerings with the test launch of t ...
- AMC Networks Sees Q1 Revenue Growth Of 3%, Ad Revenue Inches Up 1%
Television News Daily, Wayne Friedman - Thursday, May 5, 2022
MoffettNathanson in February said it expects AMC's "total company advertising to decli ...
- Mike Myers Is Man Of Many Faces In New Netflix Comedy
TVBlog, Adam Buckman - Friday, May 6, 2022
Mike Myers plays at least seven different characters in just the fir ...
- Snap Forms Partnership With Cameo, Intros New Ad Format, Expanded Programming
Digital News Daily, Colin Kirkland - Wednesday, May 4, 2022
The partnership will allow Snap advertisers to pay Cameo members to crea ...
- KERV Interactive Sees A New Way To Trade Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
KERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- Tyler Perry Turns Serious With Docuseries About People Who Vanished
TVBlog, Adam Buckman - Thursday, May 5, 2022
Tyler Perry is passionate about stories of mysterious disappearances in the n ...
- Vizio Bows Advertising Analytics Platform
Digital News Daily, Karlene Lukovitz - Tuesday, May 3, 2022
The platform uses ACR viewing behavior data from Vizio smart TVs a ...
- Paramount+ And Pluto TV Ad Revenue Up 59% In Q1
Digital News Daily, Karlene Lukovitz - Tuesday, May 3, 2022
Paramount+ added 6.8 million subs and Pluto TV's MAUs rose by ...
- Roku To Serve Up Ad Data Via Microsoft, Shoppable Ads, New Ad Integration Opp
Digital News Daily, Karlene Lukovitz - Wednesday, May 4, 2022
The Microsoft deal allows for linking ad exposure to online searches. ...
- Paramount Global Streaming Revenue Up 82%, Total Company Revenue Virtually Flat
Television News Daily, Wayne Friedman - Tuesday, May 3, 2022
Total global subscription revenue from streaming was 95% higher with streaming ...
- Roku, Apollo Global Management Reportedly Bidding On Stake In Starz
Television News Daily, Wayne Friedman - Wednesday, May 4, 2022
The joint Roku/Apollo bid could be as much as 20% for Star ...
- Driven By Demand For NFL, News, Tubi, Fox Ad Sales Grows 9%
Television News Daily, Wayne Friedman - Tuesday, May 10, 2022
Ad revenue grew 9% to $1.3 billion in its latest quarter, primari ...
- Some New TV Shows Are The Same, But 10% Different
TVBlog, Adam Buckman - Wednesday, May 4, 2022
The new "Star Trek: Strange New Worlds" on Paramount+ is different fr ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Amazon unveiled a Virtual Product Placement beta program that allows marketers ...
- Q1 National TV Ad Revenue Sinks 2.6% Without Olympics, AVOD Grows 63%
Television News Daily, Wayne Friedman - Monday, May 2, 2022
Total Q1 national TV linear advertising was up 4.7% to $9.1 billio ...
- NBCU Starts New Streaming Advertising Innovations For Peacock
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The first new ad innovation is Peacock Frame Ad, where a displ ...
- How 5G Will Transform Video Within 5 Years
Video Insider, Karlene Lukovitz - Tuesday, May 3, 2022
By 2027, 5G will be transforming video and television transmission, local broadcas ...
- Apple Reports Record Video Advertising, Services Subscriptions
Digital News Daily, Karlene Lukovitz - Monday, May 2, 2022
Services revenue overall rose a record 17% in its latest quarter, a ...
- Sports Programming Extends Reach With Social Media
Research Intelligencer, - Monday, May 2, 2022
The Olympic Games in Tokyo saw the highest TV viewership, while t ...
- NBCU: Hold On - Streaming Not Replacing Linear? Not Yet
TV Watch, Wayne Friedman - Monday, May 2, 2022
The unsettling position is this: As streaming grows in importance, we can ...
- 35% Of CTV Ad Buyers Plan To Increase Upfront Commitments
Advanced TV Insider, Karlene Lukovitz - Friday, April 29, 2022
Upfront buys will also be about evenly divided among CTV-first, linear-first a ...
- 'Schitt's Creek' Leaving Netflix For Hulu
Digital News Daily, Karlene Lukovitz - Friday, April 29, 2022
The multi-Emmy-winning comedy took off after moving to Netflix in 2017. ...
- NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBs
MediaDailyNews, Joe Mandese - Friday, April 29, 2022
The new interface, which will launch in the second half of th ...
- Fox's Tubi Expands Relationship With Nielsen, Enhances Digital Ad Ratings Coverage
MediaDailyNews, Joe Mandese - Friday, April 29, 2022
"This upcoming device coverage replaces slim proxies with comprehensive and stable currency-gra ...
- Peacock Q1 Revenues 41% Higher To $472M, Super Bowl, Olympics Boost NBCU Advertising By 60%
Television News Daily, Wayne Friedman - Thursday, April 28, 2022
NBCU's Q1 media revenues grew 36% to $6.9 billion -- with ...
- Roku Active Account Growth Slows, Streaming Hours Rise
Television News Daily, Wayne Friedman - Thursday, April 28, 2022
Roku witnessed a slowing in the growth of "active accounts" -- ...
- Tubi Adding Nielsen Digital Ad Ratings, Expands Relationship With Nielsen
Television News Daily, Wayne Friedman - Friday, April 29, 2022
Tubi says that adding Nielsen's Digital Ad Ratings will allow expanded covera ...
- Charter, Comcast Team On New Streaming Platform
Digital News Daily, Karlene Lukovitz - Wednesday, April 27, 2022
The two largest cable companies are joining the streaming wars with ...