- Samsung Mocks Super Bowl Rules
Marketing Daily, Aaron Baar - Thursday, January 31, 2013
In a preview to an ad scheduled to appear during the footba ...
- Tweets Drive Lincoln Super Bowl Creative
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
Jimmy Fallon also played a role when he hosted the initial pit ...
- GoPro's Strategy Does End Run Around Super Bowl
Marketing Daily, Carrie Cummings - Thursday, January 31, 2013
The camera marketer has settled on nine local markets to air i ...
- Q&A: Will Any Brands Show Up Naked At Super Bowl?
Marketing Daily, Sarah Mahoney - Thursday, January 31, 2013
Ever since Jeff Rosenblum, a co-founder of Questus, started showing marketers "T ...
- Lincoln To Run Social Sourced Ad In Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
Lincoln Motor Company has tapped three-time Super Bowl champion Emmitt Smith, hip-h ...
- Super Bowl Ads Gain 'Impact Value' Before Game
MediaDailyNews, Gavin O'Malley - Thursday, January 31, 2013
Some brands advertising during this year's Super Bowl have managed to increa ...
- Toyota Super Bowl Spot Drives YouTube Traffic
MediaDailyNews, David Goetzl - Thursday, January 31, 2013
As marketers continue to build anticipation for their Super Bowl spots, Toyo ...
- Super Bowl Ads Measured In Relevancy, Audi Parks In Top Spot
Online Media Daily, Laurie Sullivan - Thursday, January 31, 2013
Scoring the value of the Super Bowl XLVII these days comes do ...
- NOLA Bouncing Back
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 31, 2013
New Orleans has something else to boast about besides hosting the Sup ...
- All The Super Bowl Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 31, 2013
When it comes to being over-teased by Super Bowl advertisers, many ...
- Twitter Ups Its Super Bowl Game
Around the Net In Media, Phyllis Fine - Thursday, January 31, 2013
Twitter will be more visible than ever on Super Bowl day, wi ...
- Real Men Will be Wearing Aprons AND Jerseys on Super Bowl Sunday
Engage:Men, - Thursday, January 31, 2013
My gear is ready for Super Bowl Sunday. I've got my te ...
- MiO Fit Launch Lays Ground For Super Bowl Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 30, 2013
The full spot, from TAXI New York, is under wraps until t ...
- Sirius XM To Broadcast Super Bowl In 9 Languages
MediaDailyNews, Erik Sass - Wednesday, January 30, 2013
This year's Super Bowl XLVII will be a little more international ...
- Out To Launch: Super Bowl Edition, Day 4
Out to Launch, Amy Corr - Thursday, January 31, 2013
Allstate's Super Bowl ad shows Mayhem throughout history. Teamwork reigns supreme ...
- For Second Year, Super Bowl Has Social Media Command Center
The Social Graf, Erik Sass - Thursday, January 31, 2013
Apparently social media command centers are now A Thing. For the seco ...
- Super Bowl Ad Bets
Video Critique, Larry Dobrow - Thursday, January 31, 2013
I've got Super Bowl ad fever! It's basically acute diphtheria, minus t ...
- Century 21 Re-Ups For Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, January 29, 2013
Century 21 is joining the trend of showing off its Super Bo ...
- Barbasol, Axe Get Mighty Manly
Marketing Daily, Sarah Mahoney - Tuesday, January 29, 2013
In the biggest ad endeavor ever for Barbasol, launched in 1919, ...
- Taco Bell Pulls Veggie-Bashing Ad After Complaints
Marketing Daily, Karlene Lukovitz - Tuesday, January 29, 2013
In response to complaints, Taco Bell has stopped running a TV ...
- Super Bowl TV Viewers Increase Web Traffic By 20%
Online Media Daily, Laurie Sullivan - Tuesday, January 29, 2013
Super Bowl advertisers will see a 20% rise in Web traffic ...
- Out To Launch: Super Bowl Edition, Day 3
Out to Launch, Amy Corr - Wednesday, January 30, 2013
Toyota's Super Bowl ad grants wishes, while Kia's answers where babies co ...
- Pizza Hut Expands Bowl 'Hut' Campaign With Freebie
Marketing Daily, Karlene Lukovitz - Monday, January 28, 2013
These new promotions follow on the campaign's now-closed social/UGC competition, in whi ...
- How To Win The Long Game On Super Sunday
Marketing: Sports, Gordon Plutsky - Tuesday, January 29, 2013
Super Bowl Sunday is not only the day we crown the N ...
- Programmers Use Second Screen To Make An End Run Around Super Bowl
MoBlog, Steve Smith - Tuesday, January 29, 2013
Instead of rolling over and playing dead against the indomitable Super Bo ...
- Do Super Bowl Ad Previews On YouTube Spoil The Bang?
Online Spin, Max Kalehoff - Tuesday, January 29, 2013
The Super Bowl is one of the few television events where peop ...
- Out To Launch: Super Bowl Edition, Day 2
Out to Launch, Amy Corr - Tuesday, January 29, 2013
You're only as old as you feel. How much do you lo ...
- Hyundai Canada Touts Hybrid Sonata In SB
Raw, Karl Greenberg - Tuesday, January 29, 2013
For the second year in a row, Hyundai Auto Canada Corp ...
- LG Activates Around 'Big Game'
Raw, Aaron Baar - Tuesday, January 29, 2013
Though not an "official sponsor," LG Electronics will have presence at t ...
- Behind The Making Of VW's Super Bowl Spot
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 28, 2013
This isn't just any commercial. It's Volkswagen of America's one-minute Super Bo ...